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Link Building: The Definitive Guide

Link Building: The Definitive Guide
Find Their Email Address Now that you’ve found a Likely Linker, it’s time to dig for their email address. Pro Tip: Use a site’s contact form only as a last resort. It’s a black hole. Here’s how: Use Hunter.io Hunter.io is perfect for reaching out to small sites and one-person blogs. Simply enter a site into the tool… …and it’ll show you all of the email addresses associated with that domain: But what if you want to reach out to a massive site? That’s why, in those cases, I recommend VoilaNorbert. VoilaNorbert Instead of popping in a URL, with VoilaNorbert.com you enter a person’s name and the domain they work at. That way you’re reaching out to the person that can actually add your link to their page. And it’ll show you that specific person’s email address.

10 Commandments of SEO [Infographic] #MattCuttsMoses Howdy Ya’ll! Most of us in the SEO community abide by these commandments set forth by Matt Cutts and the Google Webspam Team. However, time and again we find ourselves educating our clients and prospects. So if you’re a beginner or if you need an entertaining way to teach your clients and/or prospects about some SEO basics then this is the infographic for you! Please have a read and feel free to like, share, use #MattCuttsMoses and give our infographic some social love. You can even include this infographic on your own site with the embed code found at the end of this post! Enjoy: The 10 Commandments of SEO There will always be SEOs who try to trick Google’s algorithm, but Google is always on the hunt to penalize dirty tactics. Plain Text Version: The Ten Commandments of SEO Thou Shalt Not: Have an Unnatural Link ProfileDon’t create spam on forums or blog too many blog comments. Follow these commandments and you’ll thrive with each algorithm update! Embed this Infographic! Related posts:

How to Rank #1 in Google And Boost Organic Traffic by 963% Today you’re going to see one of my favorite SEO strategies in action: The Guestographic Method. First, I’ll show you how Perrin used this technique to boost his organic search engine traffic by 963%. Then you’ll see how David used the same strategy to rank #1 for the keyword “internships”. Let’s dive right in. Free Checklist: Download a free checklist that shows you exactly how to use the strategy from this post (step-by-step). The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They make your content MUCH easier to share. I published a post last year that outlines the entire process: How to Get Backlinks With Guestographics. So if you haven’t read that post, go check it out. In that post I reveal how The Guestographic Method increased my organic traffic by more than 175%: And Guestographics are one reason that Backlinko ranks #2 for the keyword, “on page SEO”: Does this sound like an SEO strategy you’d like to try? Keep reading… Perrin Carrell Now:

How To Build a Keyword Matrix [and Why You Need One] If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. Keyword matrices have traditionally been used for paid search, but also have far reaching implications for organic search; essentially using other factors of influence to help qualify and quantify your opportunities. So, What is a Keyword Matrix? Unlike the virtual world built by the Wachowski brothers, the idea is relatively simple, a matrix is a 2-dimensional table that enables you to cross reference two aspects, and analyze opportunities – with the potential to slice and layer additional information on top for deeper analysis. When applied to keywords, it gives you 2 axises from which to gauge different qualitative heuristics. Michael Martinez discusses passive versus active keyword matrices, putting the emphasis on purpose; a passive matrix records keyword data that other websites are using, where as an active matrix is used as a design template for your website and content.

YouTube to MP3 converter - ConvertToAudio.com SERP Checker WhatsMySerp's free SERP checker allows you to check the top 100 Google search results for multiple keywords. You can use it to Analyze SERPs and to check your website position. It's free, and available online – so no download required. Google search results sometimes vary depending on your geo-location, device type (Mobile or Desktop), and Google TLD (e.g. google.ca). For example, if you search the keyword "serp checker" on Google using a Mobile device, you might see different results than if you had searched the same keyword on a Desktop computer. As search engine marketers and website owners ourselves, we built the tool we would want to use — no more sifting through hundreds of search results, or running searches on our mobile devices, just to check how our website ranks on Google. Our “Location” feature is great for Local SEO too. Start a trial to get unlimited checks or enjoy our free tool here for 10 checks per day, on us. P.S.

A Step-by-Step Guide to a Technical SEO Audit Search engine optimization (SEO) can be daunting. It doesn’t always follow our intuition for site building, and Google rarely gives a firm answer of what works and what doesn’t (and when they do, SEOs still tend to question it). What’s a publisher to do with all that uncertainty? At Distilled, our main business is SEO, and it can still be overwhelming sometimes. To help you check that your content is findable and relevant, we have prepared a guide on how to see what search engines see, and how to fix any problems you may run into. As a publisher, you already know how to write valuable content, and probably have a fair idea of how to choose the right content for your visitors. Part I: It’s all about Indexation (Findability) Just because your webpage exists it doesn’t mean that search engines will find it, or find it valuable enough to list in their results pages. Here’s how: 1. For more detail instructions on how to use Screaming Frog, please check their step-by-step guide. 2. 3. A. B. C.

1000+ Niche Citation Sites for 41 Local Business Categories Two months ago I set our Marketing & Citation team the challenge of curating the most comprehensive list of niche citation sites available on the internet. This post & the citation lists below are the outcome of this 8 week project. It’s taken far more time to complete than we expected but we now have a great list of over 1,000 useable, categorised & genuine niche citation sites to share with you! Sure, there are a number of posts/resources around which list the most common sites for a category or look at 1 or 2 specific categories, but there is no comprehensive guide for lots of categories in 1 place. How we identified 1,000+ Niche Citation Sites Using a variety of sources (including our own Citation databases, manual research, existing resources etc..) we compiled a pool of over 10,000 possible citation sites. Filter Questions/Steps: Is the site niche/vertical citation site? Categorisation of niche citations: What business category / set of categories does it cater to? Why? Art & Antiques

5 Common SEO Keyword Strategy Fails to Avoid 5 Common SEO Keyword Strategy Fails to Avoid Getting found online is one of the biggest challenges B2B companies face. With organic search rules changing periodically based on Google’s updates to their search algorithm, B2B companies have to stay on top of effective search engine optimization strategies to overcome that challenge. To help you understand search engine optimization basics, here are five very common SEO keyword strategy failures that could make the goal of your website getting found on the first page of Google seem like a distant dream. 1. When a multi-million dollar business coaching firm asked me why they weren’t ranking on Google for a specific keyword phrase, I scoured their website and gave them the unhappy news that the phrase in question did not appear anywhere on it. Like many companies, they attempted to use SEO to promote their brand. To make sure your keywords are relevant to your audience, answer these questions: What challenges do they have? 2. 3. 4. 5.

The Football Brainiacs - OU Edition 21 Tactics to Increase Blog Traffic (Updated 2012) It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed. NOTE: This post replaces a popular one I wrote on the same topic in 2007. #1 - Target Your Content to an Audience Likely to Share When strategizing about who you're writing for, consider that audience's ability to help spread the word. If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. #3 - Make Your Blog's Content SEO-Friendly

Link Building with the Experts - 2013 Edition It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions below: 2013 has been the year of continued drama at the hands of black and white animals – namely the Panda and Penguin algorithm filters. If you’re new to the Link Building with the Experts series, let me explain how it works. First, we get higher quality questions. Meet the link building interviewees: I’d like to sincerely thank everyone below for continuing to share their knowledge and for giving their time to this series. Now that you know what you’re in for, grab a cup of coffee and get ready to learn about link building tactics and theories from the talented and insightful (listed and answered in alphabetical order by first name): With that, let’s get started… 1. AARON: Absolutely Google is folding more aspects into their ranking algorithms. So: yes. 2.

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