10 Ways to Use Your Personal Facebook Profile for Business Are you wondering how to use your personal Facebook profile for your business? One of the reasons Facebook is effective is the personal connection you can make with people. In this article I’ll show you 10 ways you can use your personal Facebook profile to impact your business. Why My Personal Facebook Profile? Your Facebook profile and Facebook business page can work together today. On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked. First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business. You can't use your Facebook personal profile strictly for business. Here are 10 ways to leverage your personal Facebook profile for business. #2: Celebrate Moments Over to You
9 Tips for Integrating Your Facebook Page With Your Facebook Profile Do you have a Facebook Page and a Facebook personal profile? Are you trying to figure out how to work your business life into your personal life on Facebook? Well, have no fear. I’m going to lay it all out for you and dive into some of the reasons the two sides of your Facebook life should be linked together. You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile. Here are 9 tips for understanding how your Page and your profile work together. #1: Understand That Your Page and Your Profile Are Very Separate Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile. When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. You can switch to using Facebook as your Page by clicking the down arrow in the upper-right corner of Facebook. #9: Feature a Page Owner
How to Create Facebook Video Ads Do you use Facebook ads? Have you considering adding video to your ads? If you want to drive Facebook users to your website, videos on Facebook are worth a look. In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor. Discover how to create Facebook video ads. Create Video Ads With the Live Interface The Facebook ad live interface process is relatively straightforward and it allows you to create video advertising campaigns in no time. 1. To create a video ad with Facebook ads live interface, log into your advertising manager and click Create Ad. 2. On the next screen, click on Get Video Views. 3. Select the page for which you want to do the video ad. 4. Set up the campaign for your video ad. 5. Upload a new video or select a video already on your page. 6. This is an extremely important step because you only will be able to set up a landing page if you pick one of the eligible calls to action. Create Video Ads With Power Editor 1.
New Facebook Terms: What Marketers Need to Know Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers? If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. In this article I’ll share the information you need to know about Facebook’s new terms and how the changes may impact how you use Facebook. Find out what’s new in Facebook’s terms of service. Changes Again! There are some misconceptions about what has actually changed with these updates when Facebook released their initial announcement in late November. We’ve done a line-by-line comparison. Make sure you know what’s relevant to you and review the terms yourself. What Hasn’t Changed Most of the policies are still the same. Sharing Your Content and InformationSafetyRegistration and Account SecurityProtecting Other People’s RightsPage TermsAdvertising Terms The Terms of Service policy is much shorter than it used to be. Summary of the Biggest Changes 1. 2. 3. 4. 1. 2.
10 Successful Facebook Marketing Examples Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan. Discover ten brands successfully using Facebook. #1: Qatar Airways Qatar posts a number of pictures about football (soccer in America), which is what their fans care about. Post about things your fans care about. Qatar also changes their cover photo often, which is a great way to promote something new. Change your cover photo with a new message to your fans. Key Takeaways: Post what engages your audience and change your cover photo often. #2: Dove This inspiring video helped Dove get close to half a million views and thousands of likes, comments and shares. Create and share videos, since video gets more engagement on Facebook. #3: Oreo
4 Ways Facebook Groups Can Improve Fan Relationships Would you like to create stronger ties with your customers? Have you thought about building a Facebook group? Today’s Facebook groups offer a way to create ties with thousands of members. In this article you’ll find four ways Facebook groups can help build stronger customer relationships. Find out how to improve fan relationships with Facebook groups #1: Get Real Customer Feedback Golden Tote, started by Sarah Becker and Sarah Sweeney, is a women’s fashion subscription tote service that lets subscribers decide whether they want to buy a specific tote each month. Along with an active Facebook page to help their existing customers get more value from their totes, the Sarahs started the private Golden Tote Trading Group on Facebook. The group now has over 2,400 members and experiences enormous engagement on a daily basis as members use the group to trade items from their monthly totes. This single post has over one hundred comments from actual customers. #2: Support Your Community Conclusion
Facebook Mobile Photo Updates: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Improves Photo Posts on Mobile: “Now you can choose the exact order of photos when you upload them to Facebook for iPhone and Android.” “After selecting photos, you’ll see a preview of how the story will appear. You can write an introduction for the story, and add captions to individual photos.” SlideShare Introduces Professional Journey: “A dynamic interactive look back at all that you’ve accomplished — from your skills to where you were educated, from your years of experience to the types of positions you’ve held.” “It’s a memorable visual you can use as part of your professional branding, whether you’re happy where you are or starting to think about your next move.” Here’s news worth noting: A few cool social media tools worth checking out: Here are some recent studies worth noting:
How to Research Your Competition on Facebook Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else. In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page. Find tools to research your competition on Facebook. #1: Set Up Facebook Pages to Watch Facebook Pages to Watch is a great way to start sleuthing. Go to the Overview section of Insights on your Facebook page and scroll down to Pages to Watch. Add competitors’ pages, as well as pages that get a lot of engagement in other industries. You can add up to 100 Pages to Watch on Facebook. Go to Pages to Watch and click on each page name to see their top posts for the week. Conclusion inShare855
Facebook Stickers: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings Stickers to Comments: “Just tap the smiley face icon in the bottom-right of any comment field to pick a sticker to send.” Facebook stickers will “be available to all posts from people, in groups, and on events now.” Facebook Introduces Safety Check: “A helpful tool that people can use when major disasters strike.” “A simple and easy way to say you’re safe and check on others.” Google Analytics Makes Improvements to Tag Manager: It includes “a new intuitive interface to help you launch and edit tags even faster.” “The new container overview page.” Twitter Introduces Audio Cards: “With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices.” A few cool social media tools worth checking out: “No registration.
Facebook News Feed: How to Respond to Facebook Changes Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.” More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Listen to Mari Smith explain how you can respond to recent Facebook news feed changes. In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. Mari explores what you need to know about marketing with Facebook, and in particular the news feed. You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Facebook News Feed Review your posting strategy
How to Improve Your Facebook News Feed Visibility Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level. In this article, I’ll share how you can adjust your Facebook tactics to make the most of news feed visibility today. Find out how to format updates to get you the most visibility in Facebook’s news feed. #1: Links in Posts There are three ways to show a link you’re sharing on Facebook. 1. Copy and paste a link into a Facebook status update, and Facebook automatically generates a link preview. When you post a link onto your feed, Facebook automatically generates a preview. 2. If you want, delete the preview, so your link is shared as a simple text URL. To delete the link preview, just click on the “x” on the right-hand side. 3. A final way to share a link is to upload a photo and include your URL in the caption. #2: Click-bait Content 1.
WARNING: Here's How to Remove Facebook Apps (that Might be Spying on You) 445 Shares Facebook 307 Twitter 90 LinkedIn 18 inShare19 Google+ 22 Pin It Share 8 8 445 Shares × I sometimes spend more than 12 hours a day on social media. Work or play — I love it! I’m always experimenting with apps on my profile & entering Facebook contests (sometimes more than 20 contests a month!). All this got me thinking about how many apps I’m connected to via Facebook — and how these Facebook apps might be spying on me. I knew it’d be a big number… but I was shocked when I found out! 200 apps?!?! And most of these apps I haven’t used in months… years even! You might think staying connected to these apps was no big deal. And you can too. >> Click to Tweet << WARNING: Here’s How to Remove Facebook Apps (that Might be Spying on You) Without you knowing it, apps on Facebook might be: I’m less concerned about the biggies — apps like Instagram & Spotify! They’re a bit more trustworthy. But I see no reason to stay connected to apps I never use. And your sanity is important to me! 1. 2. 3. 4. 5.
Facebook Marketing: What is working on Facebook right now? Wondering what is really working for marketing on Facebook right now? I’ve reached out to 6 experts that are making Facebook work for themselves and their clients. These leaders are always looking for ways to give their clients an advantage over their competitors. I got some interesting answers that are sure to give you a edge over your competition! Ravi Shukle - RaviShukle.comAbout Ravi@ravishukle It’s important to realize that Facebook forever evolving and in order to obtain success on the network your business must be willing to adapt. Spending as little as $10 promoting your blog posts to your target audience (Using Power Editor)Creating Facebook offers to help drive awareness of a recent launch or promotional offer in your businessCreating stories – When launching competitions be sure to ask open ended questions on why they would like to win your product or who would they gift the product to. Scott Ayres - PostPlanner.comAbout Scott@scottayres Alex Houg – Portage.coAbout Alex@alexhoug