Best Times to Post on Social Media [INFOGRAPHIC]

The Problem Social Media Cannot Solve Stop. Don’t send that tweet. Don’t post that video on YouTube. It’s time to face facts: It doesn’t make sense to do anything in social media if you don’t have a good Web site. Your Web site is your welcome mat. It’s your most important selling tool. If your Web site needs work, do not put it off. In 2012, after surviving for nearly 12 years in business with a one-page Web site, Advanced Comfort Technology finally decided to invest in a Web site for its main product, DCC Waterbeds. Amy Throndsen, 32, daughter of the founder, joined the company in 2011 and embarked on a mission to brand the company’s product and introduce a real Web site. The company proposed building the site for $25,000. The invoice included a $4,000 charge for Web requirements and analysis and additional charges for Facebook contest research and strategy, review of existing company videos of waterbeds, geolocation-mapping of product users, and competitive research analysis of content marketing efforts. When Ms.

Best Practices For Facebook Ads and Twitter Ads With the media landscape constantly changing, and with Facebook and Twitter being daily destinations for millions of consumers, it’s no surprise that they’re also a great place for businesses to advertise. At HootSuite, we have embraced the need to take advantage of the unique advertising opportunities that Facebook ads and Twitter ads hold. With the help of our in-house social media advertising experts, I’ve put together some of their best practices for advertising on Facebook and Twitter. Twitter Ads How They Work There are three different kinds of Twitter Ads: Promoted Accounts, Promoted Trends, and Promoted Tweets. Biggest Advantage Twitter ads allow you to specify who sees your Tweets. Twitter Advertising Best Practices 1) Test your content organically first Twitter rewards advertisers who create compelling content by lowering their cost per engagement (CPE) based on the click through rate of the Tweet. 2) Understand Tweet differences, based on objectives 3) Refresh your Tweets

How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. So how should you allocate your time on each channel? And in 30 minutes a day you have managed a 6 channel social media strategy! As with most things, the more you do something the more efficient you become at it.

This Is What Matters: 4 Pillars of Your Content Marketing Success “Because as long as you have an internet connection, you can get as much mediocre content as you want,” says Randall Lane, Editor of Forbes Magazine. What is to be done? Should you give up? Panic? Magazines are increasingly becoming, in a world where content is unlimited and free, a premium that commands, because it is an enjoyable experience. Because as long as you have an internet connection, you can get as much mediocre content as you want. This may be true (full disclosure: I am a magazine junkie). Lately, quite a few have written about the inevitable backlash against content marketing or online publishing. Robert Rose, Content Marketing Institute, writes: “As with most new approaches (think social media, or cloud services, or “big data”), we have seen clearly thought-out practices being evangelized right alongside the short-sighted strategies of trend-obsessed hangers-on. Christopher S. Honestly, I am not panicking. It works if you do it right. 1. Planning is essential. 2. 3. 4.

A quick guide to YouTube optimization Though many companies succeed in reaching their audiences via social networks like Facebook and Twitter, only a fraction have explored the option of marketing via YouTube. YouTube is not only the second-largest search engine, but also the third-most-visited website in the world, behind only Google and Facebook. It receives more than 1 billion unique monthly visitors, and it has about 6 billion hours' worth of videos watched each month. Let those numbers sink in for a minute. Initially, the greatest challenge is getting people to see your videos. Here are seven steps for driving traffic to your YouTube videos. 1. The first step is to head over to the YouTube Keyword Tool which enables you to check how many searches specific queries receive per month. Type in the keyword that best describes your video's theme. 2. To check for your competition, take your selected keywords and do a quick YouTube search. You can compete for highly competitive keywords, but doing so will take longer. 3. 4. 5. 6.

How Social Media Impacts SEO [INFOGRAPHIC] Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media. The following infographic breaks down ways that social media influences the visibility of your website in search results, including: Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website Social Media and SEO – An infographic by the team at WhiteFire, an SEO Company Connect: Authored by: Brianna Smith See complete profile

A Step-by-Step Technical SEO Audit for Publishers Search engine optimization (SEO) can be daunting. It doesn’t always follow our intuition for site building, and Google rarely gives a firm answer of what works and what doesn’t (and when they do, SEOs still tend to question it). What’s a publisher to do with all that uncertainty? At Distilled, our main business is SEO, and it can still be overwhelming sometimes. To help you check that your content is findable and relevant, we have prepared a guide on how to see what search engines see, and how to fix any problems you may run into. As a publisher, you already know how to write valuable content, and probably have a fair idea of how to choose the right content for your visitors. Part I: It’s all about Indexation (Findability) Just because your webpage exists it doesn’t mean that search engines will find it, or find it valuable enough to list in their results pages. Here’s how: 1. For more detail instructions on how to use Screaming Frog, please check their step-by-step guide. 2. 3. A. B. C.

Grow your LinkedIn influence in 5 steps Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? You bet. Building LinkedIn influence is the key to becoming both a trusted authority and likable expert. The good news is not that many LinkedIn users are interested in building influence. That means you can stand out and take the lead. LinkedIn doesn't have to anoint you as an influencer for you to get started. Here are five tips to help you start growing your LinkedIn influence: 1. There are multiple opportunities to share your content on LinkedIn, such as status updates, group discussions and even sharing entire blog posts via the new LinkedIn Publishing Platform. However, you don't want to share just any old content. How can you know if your content is influential? Share content that: Leads Inspires Teaches Helps Motivates Empathizes Empowers Every piece of content you create and share on LinkedIn should bring tremendous value to your network. 2. 3. 4. 5.

[INFOGRAPHIC] 6 Mind-Blowing Statistics | Digital Fingerprint Related Posts : Interesting material, again from Social Media Today, with a range of ideas to make blogging more ...All social networks were not created equal - that's why there are so many of them (and to be hon ...I have to say that I think Linked-In has got better over the past year, so I'm more inclined to ... TOPICS InfographicSocial Mediastatistics What is Content Marketing? 11 Definitions “Content.” The buzzword of 21st century marketing. But what is content marketing exactly? “Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” - Wikipedia “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” and “Basically, content marketing is the art of communicating with your customers and prospects without selling. - Content Marketing Institute “Storytelling for Sales.” - Push Social “Content marketing is a pull, rather than a push, strategy. Rebecca Lieb, Advertising Age “Content marketing is a strategic technique and set of tactics to fulfill business goals by using content across the buyer’s journey. - Content Marketing Experience - Copyblogger - Eloqua - Bryan Haines - Custom Content Council Connect: Amie Marse

A guide to perfect social media posts Follow these guidelines to ensure your YouTube, Instagram and Vine posts (as well as posts on other social media sites) engage your fans every time. By Kristin Piombino | Posted: May 2, 2014 People like to say there's no such thing as perfect, but at the rate customers' attention spans are decreasing, social media managers can't risk posting updates that aren't close to perfection. What does a perfect social media post look like? An infographic from My Clever Agency has the answer. Are you ready to achieve perfection? YouTube: Carefully name your files. Instagram: Use captions. Vine: Be still. Check out the full graphic for the rest of the tips: (View a larger image.) Popularity: This record has been viewed 1919 times.

Email Marketing: How To Build an Email List of Customers by Rob Cubbon Email Marketing is one of the most effective ways of building an audience, creating an online business and making money. However, you may prefer to think of an email list as a marketing tool that creates a relationship with your potential customers. An email list is a business asset "If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog." – Corbett Barr from ThinkTraffic.net. I'll explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money. I'll recommend you don't constantly send sales emails. The process of collecting email addresses and bulk-emailing out to them in a way that by-passes the spam filters and stays on the right side of the CAN-SPAM act is phenomenally complicated.

Extend Image Value by Tagging with Rich Content advertisement Image tagging is a popular new way to make pictures on a website more informative and engaging for users. Now, website owners and designers can bring that engagement to their own images with the iPicture jQuery plugin that allows users to create interactive image walkthroughs that use the pictures already one their websites. iPicture makes it incredibly easy to overlay little tooltips and hints on top of the image, which will appear to viewers as small circles with a + sign in the middle (see image below). When users scroll over these icons, they’ll see additional information that comes in the form of various types of rich content, such as HTML, photos or even videos. The plugin is easy to integrate into a website and can be customized and extended using CSS. inShare1