Midcourse Corrections Nonprofit Tech 2.0 How Mega Charity Events Harness the Power of Social Media Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. For the past couple of years, the social web has witnessed mega charity events like Twestival, 12 for 12k, Tweetsgiving and CrisisCamps. These events harness the long tail, taking thousands of participants across cities and continents to achieve amazing results. Twestival alone has raised more than $1.2 million. What these mega events have done is build movements across social network clouds. 1. Each of the four event organizers felt their uniqueness could be tied back to how they empowered people. "What I've tried to do with Twestival is be quite strict with the brand and basic guidelines, but then let cities get creative with their events," said Amanda Rose, founder of Twestival. "Our goal was pretty reasonable. 2. 3. Each organizer felt maintaining personal connections was a critical aspect of their effort. 4. 5.
Beth's Blog: How Nonprofit Organizations Can Use Social Media to Launch a Group Text Messaging Campaign for Your Nonprofit for Free « Nonprofit Tech 2.0 :: A Social Media Guide for Nonprofits [tweetmeme] I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. and to keep supporters informed and engaged. Now that same concept is emerging in mobile communications. Text messaging campaigns help keep supporters engaged and informed, and can significantly increase traffic to nonprofit mobile websites and smartphone Apps. In my research of nonprofits using mobile technology, it’s clear that mobile technology has been slow to catch on in the nonprofit sector compared to the business and higher education sectors. Mostly I think it’s because nonprofits think mobile technology tools are too expensive. TextMarks :: Free, Web-based, Ad-Supported, United States Only 1. 2. 3. TextMarks Dashboard FrontlineSMS :: Free for Nonprofits, Software, No Ads, Intermational Like this:
npsocialmedia101 - home Social media and inbound marketing for non-profits - by John Hay Creating Your Organization's Social Media Strategy Map - Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change Source: Dollar Bin, Flickr In February, I'll be co-teaching the "WeAreMedia Live" intensive two-day workshop in San Francisco from NTEN. The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics. I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Here's a roadmap and worksheet to do just that! The Social Media Strategy Map and Worksheet 1. What do you want to accomplish with social media? 2. Who must you reach with your social media efforts to meet your objective? 3. Resources
Social Impact Blog | Weber Shandwick Social Impact is a global a Sticky Notes: HopeLab's Blog Fundraising-Video in a web 3.0 world - 5 Tipps Vorbermerkung: Nothing beats a good story. Das war 300 v.Chr. nicht anders wie 2012 im Web 3.0. Aber die Tontafel ist durch das Smartphone ersetzt worden - ebenso zerbrechlich, wenn es runterfällt, aber passt gut in die Hand. 1. Web 3.0 ist vor allem eine neue Art der Vernetzung: Nicht mehr PC-Informationsabrufe (Web 1.0) oder Interaktivität (Web 2.0) sondern absolute Flexibilität des Zugangs. Drei Stichworte: Mobilität, Semantik und Personalisation Neu ist vor allem die absolute Mobilität. Das Device der Zukunft ist entsprechend das Smartphone oder der Tablet-PC - beides höchst personalisierte Devices. Neu ist auch die personalisierte Playlist - LastFM bietet uns ein Radio mit Auswahllisten nach unserem Geschmack, Youtube lässt es zu, dass wir unsere Auswahl mit Freunden teilen und die News-Apps auf unserem Smartphone versorgen uns mit Sparten-Nachrichten und lassen alles weg, was uns nicht interessiert. 2. Der beste Weg ist immer noch die persönliche Empfehlung. 3. 4. 5.
Social media marketing for non-profits – by John Haydon PHILANTHROPY 2173 Katya's Non-Profit Marketing Blog