El contenido es clave para el Social Media Marketing Peter Freer, especialista en Social Media y Director de Messageworks, ha dejado de manifiesto en una reciente entrevista realizada por Thestar, una serie de claves y consejos muy importantes sobre el Social Media Marketing y la necesidad de su aplicación en las empresas, pero siguiendo una estrategia muy bien definida. A opinión del propio Freer, las pequeñas empresas no están en los medios de comunicación social y no les interesa explotarlas, pero las necesitan más de lo que imaginan. “Es una inversión bastante barata para el ROI que se puede obtener. “Los medios sociales son un tema de conversación caliente y aparecen de la nada gurús del Social Media que no tienen experiencia laboral en marketing”, expresó, y asegura que “los dueños de negocios deben darse cuenta que el Social Media no sustituye a nada, sino que se complementa con todo lo que se realizaba hasta el momento”. Al mismo tiempo, sostiene que los blogs son la herramienta más efectiva de las empresas.
When to Stop and When to Keep Going with Your Social Media Strategy - Alexandra Samuel by Alexandra Samuel | 9:30 AM January 28, 2011 Push through the discomfort: It’s tempting to stop (or never start) using social media when you realize that you are opening yourself up to the world in a new way: “you mean people can write whatever they want on our wall?” But, often rewards await those who push through the discomfort of the unknown. You can always change your settings if you encounter a problem, but in the mean time you may be surprised at the trust that is built with your customer base if you are open and willing to talk about the good and bad sides of your businesses. Where else are you able to hear what people are really thinking? Use it to your advantage to build better products and better service. This gem comes from Mike Knutson in Lessons Learned: Using Social Media to Support Entrepreneurship in Rural Communities on the Canadian Rural Research Network site. Mike’s post reminded me of a physical therapy session I was in the other day.
The Best and Worst Times to Share on Facebook, Twitter Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET. Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr. The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly. However, Facebook's optimal posting times are slightly different than Twitter. Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook don't get the most clicks. "While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am," bit.ly said in a blog post on its site. Meanwhile, Tumblr has a much different usage pattern than Facebook and Twitter. It's also suggested that Friday evenings are a key time to post on Tumblr — a time bit.ly recommends avoiding on Facebook and Twitter.
Twitter Experiment Results – Swapping Person To Brand One of the ancillary benefits to keeping a community is I can conduct experiments and share results with you here (I can’t do that with client communities directly for obvious reasons). If you have a community and aren’t conducting experiments with them, consider making them a regular part of your interactions. It’s a great way to learn. Today I wanted to talk about syndicating your blog into Twitter and share results from a quick experiemnt I conducted last month. Before I get into it: if you are blogging on a domain other than YourName.com, you should register your blog brand name on Twitter. Most big name blogs already do this, but even if you have a smaller blog it still makes sense to meet community expectation by offering links to content in multiple platforms under the brand name. I registered @TheFutureBuzz on Twitter awhile ago to protect this site’s name and also because I noticed people Tweeting at a non-existing account. Thinking about it since then – it just makes sense.
Social Media for Small Businesses: 10 Things You Must Do If you’re a small business owner, you’ve likely heard countless people talk about how small businesses need to have a social media presence. I couldn’t agree more; however, so many of the people who talk about social media for small businesses never provide actionable, “here’s what you can do right now” advice. In an attempt to allow small business owners to easily get started with social media, here are 10 things your small business must do. Though it seems quite obvious, many businesses still do not have a Facebook presence. The value of Foursquare might be hard to wrap your head around at first. This suggestion, like the Facebook pages suggestion, is probably quite obvious. This too is easy. Digg, Reddit, StumbleUpon, Delicious, etc. Video is nearly synonymous with social media. Many business owners already have a lot of photos. Network on- and offline with people who might be relevant (either as customers, vendors or partners) to your business.
#Volkswagen’s vibrator is a big fat #Fail What on earth were Volkswagen and the agency thinking? "Feel the shiver of excitement?", asks Volkswagen on the front page of various national newspapers this morning. Shiver or vibrate? Er, not quite. Cómo hacer uso del Social Media en un hotel | Blog TRW - El Blog del Tourism Revolution Ecosystem 14 marzo 2011 a las 5:00, por David Guerra Terol Desde el auge de las redes sociales, mucho se ha hablado del Social Media y de su implementación en los negocios, incluso del cálculo de su retorno. El sector turístico no permanece ajeno a esta corriente y también puede disfrutar las nuevas herramientas para incrementar la satisfacción de sus clientes. Sin embargo, existen tantas teorías de “buenas prácticas” como personas opinan de ello. Si bien cada sector y cada negocio es distinto, queremos reproducir la experiencia de Thomas Marzano quien, contó en el blog de iStrategy cómo visitó un hotel y salió como prescriptor del mismo. Íntegramente traducido: Durante los últimos dos años he estado trabajando bastante por temas de trabajo y, aunque adoro visitar nuevos y diferentes lugares, el desarrollo del viaje no es algo que me agrade. Para mi asombro, cuando estaba haciendo el check out, la encantadora chica que twiteaba desde @FSPaloAlto vino a mi para desearme personalmente un buen viaje.
Social Media - Shifting Power To The People | Smedio | The New Media and Social Web Guide for Business and Marketers Social media platforms are not only changing the way we communicate and do business, they’re also changing our level of influence as customers and citizens. Recent events in Egypt, Iran, and Yemen show just how quickly messages can go viral and how much these viral messages can impact world affairs. Social media has given the common citizen a louder voice and more power of influence than ever before. Political leaders who fail to hear the voices screaming through social media do so at their own peril—as evidenced this past week in the Middle East. But the same warning applies to business leaders. Mantras like “the customer is king” have never been truer than today. So what can businesses do to equalize the shifting level of influence? Employ social media as you would a highly paid PR executive. Social media provides vast opportunities to market to your customers, but also to EARN their trust and business. April Gregory Latest posts by April Gregory (see all)
Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment. The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers. Most brands do very little to cultivate a more meaningful, psychologically grounded relationship. Sure, they can convince a consumer to step into the friend category through some form of social or economic quid pro quo--become a friend and get a discount, or get a badge or incentive. 1. 2. 3. Morning! 4. 5. 6.
En las @tripas de Twitter · ELPAÍS.com Fundadores sin título universitario. 450 trabajadores. Casi todos en la treintena. Sede en San Francisco, California. Twitter fue creado en marzo de 2006 como un servicio para enviar mensajes en grupo a través de teléfonos móviles o Internet. En 2008, los jóvenes egipcios empezaron a utilizar Twitter para las protestas: "Supimos que era un gran fenómeno" Durante el último mes, casi medio millón de personas se han registrado cada día en esta red Stone describe el comportamiento de los internautas con las manos: "Cuando ves una bandada de pájaros volando juntos parece un procedimiento coreografiado y tremendamente complicado, pero no lo es. "Desde que comenzamos Twitter en 2006, muchos momentos nos han abierto los ojos", dice Stone. En 2008, los jóvenes egipcios empezaron a utilizar Twitter para organizar protestas: "Supimos que era un gran fenómeno", admite Stone. Twitter acababa de dejar de ser una red de información inconsistente. También hay celebraciones. Jenna Sampson abandonó Yahoo!
Why The Facebook Phone Promises To Be The Next Big Thing In Social Media | Smedio | The New Media and Social Web Guide for Business and Marketers Social Media and Smartphones are two of the most happening technologies of recent times. Therefore, it’s unsurprising that several technology heavyweights such as Microsoft and Palm have tried to make the best of both worlds by merging social media with the latest advancements in smartphone technology. Unfortunate as it is, most such attempts have been miserable failures. The Facebook Phone has been the talk of the town for last couple of years but it hadn’t transformed into a ground reality till few days back. Why the Facebook Phone could be huge? Facebook already has a 600 million plus user community and continues to grow at a scorching pace. And what better a company than INQ, who champions the cause of social mobile and has been appreciated worldwide for its integration with social platforms including Windows Live Messenger and Skype. Social Phones INQ says that its new offerings should be called social phones and not Facebook phones. How does the phone work? Douglas Idugboe
5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support. Beyond that, what are you doing to track and monitor these social interactions? If you’re engaging in social media, then you should be measuring those activities. Here are five simple, but oh-so-useful social media metrics you should be measuring right now. 1. The first – and easiest – social media metric to measure is volume. While volume can seem like a simple counting metric, there’s more to it than just counting tweets and wall posts. Learn when volume is higher – are there days or times when more people seem to be talking about your brand? 2. Reach measures the spread of a social media conversation. And of course, a large audience is good, but reach alone does not tell you everything. 3. 4. 5.
Guia de Community Managers en Twitter Después de la gran acogida que ha ido teniendo la guia para community managers en Facebook he querido intentar lo propio con Twitter. Se perfectamente que “segundas partes nunca fueron buenas”, pero también creo que ambos medios, los indiscutibles reyes del social media, se diferencian tanto entre ambos que merece la pena hacerles guías separadas. La guía seguirá el mismo esquema que la de Facebook. Espero que los que ya la leyeron sepan disculpar la repetición otra vez de algunos textos y conceptos (como la explicación de lo que es un community manager que viene ya mismo…) (Todo este punto es similar al de la anterior guía) El llamado Community Manager es aquella persona o identidad virtual que representa y gestiona la identidad y personalidad de nuestra marca en la red. Inicialmente esta persona era la que administraba los foros de la web de la empresa y atendía los emails de los apartados de “contacta”. - Puede llevar las comunidades/foros, impulsarlas y también controlarlas. - .