CommandPartners : Check out @jrecomendes claiming... Les 4C des médias sociaux [INFOGRAPHIE] Infographie intéressant qui fait un clin d’oeil au 4P du marketing ContenuConversationCommunautéConnection À mon avis, il en manque 1 qui trop souvent est laissé de côté : Conversion Les actions de vos campagnes devraient toujours se traduire par des objectifs de conversion.
How to Make Your Facebook Contests Stand Out Do you run contests on Facebook? Would you like to make your next Facebook contest stand out? This article will give you 4 ideas to improve your next Facebook contest . Facebook contests are a popular way for you to . More and more companies have adopted the use of Facebook contests to better track participation and engagement. Contests are a popular marketing tactic for businesses on Facebook. With so many companies using contests, even if you’ve read 9 Tips for Running Successful Facebook Contests , it can be hard to differentiate yourself. Simply giving out a free iPad or a gift card isn’t enough to . Here are so it gets the attention and engagement you are looking for. When you plan your next Facebook contest, . HuHot Mongolian Grill held an annual contest where fans submitted their favorite recipes. The contest was published to their corporate Facebook Page. Then HuHot decided to dedicated to the recipe contest showing prizes, how to enter and past winning recipes.
How To Use Twitter For Business Twitter 101 Unless you’ve been living under a rock, you’re probably aware of Twitter. On March 21st, 2006, twttr.com launched (because Twitter.com was owned by an avid bird enthusiast) and generated a total 224 tweets (infographic). Now, six years later, over one billion Tweets are sent every two to three days! Head to Tweetping to watch in real time. Why Use Twitter Twitter is the fastest growing social media platform of 2013. As we continue transitioning towards a digital marketing world, consumers are constantly inundated with companies spouting content at them. We at Command Partners have a much different outlook. Benefits of Twitter for Business 1. Engage in two-way communication between the brand and consumersTraditional media talks at consumers. 2. Sentiment AnalysisTwitter allows businesses to find out how their brand is perceived by their customers. 3. CouponsTweeting coupons rewards your followers and encourages them to purchase from your business. So why should businesses care?
Le maudit ROI des médias sociaux: 3 mythes! En m’inspirant d’une infographie trouvée sur le site de Frenchweb.fr, voici trois mythes souvent associés au ROI des médias sociaux. Mythe #1 Mesurer les « likes » et les « followers » = le ROI des médias sociaux Ce qu’on entend souvent: Ce qu’il faut, c’est plus de « Like » de « Tweet » de « +1 »: that’s the key! En réalité : Il faut toujours maximiser ses efforts pour atteindre les objectifs d’affaires de l’organisation. Mythe #2 La façon dont nous déterminons le ROI des médias sociaux est la même que pour les médias traditionnels C’est un peu comme une publicité télé ou encore un panneau d’autoroute. Les gens partagent, relayent et donc amplifient l’impact des médias traditionnels. Mythe #3 Les médias sociaux devraient être mesurés indépendamment des autres canaux Il est difficile de mesurer l’effet des médias sociaux dans une approche globale Peu importe, la mesure doit toujours être vue dans une approche globale. En résumé :
5 Facebook Engagement Boosters Ok, you are proud of yourself for opening that Facebook account. You are ready to interact with your clients, your students, and your business prospects…A week passes by, then another, then a month, or more, and no one seems to notice your wisdom, your wit, and your cool images… What’s up? How do you create engagement in this dead zone called Facebook page? How do you make your audience like your posts, talk about them, share them, and comment on them? Here is a brief summary of the video for your convenience: Strategy #1: Ask and you shall receive Research shows that when you tell your audience what to do online– you will get 80% more engagement than if you don’t. Strategy #2: Shift the focus on your reader Ask the readers to share their content, or their advice. Strategy #3: Use mixed content ~ create status updates that are 80 characters or less ~ post videos/ images/ quotes/ questions/ observations/ stats ~ remember that images attract the most attention, then videos, then text.
How to build the perfect tweet Yes, there is a wrong way to tweet—or, at least, an ineffective way. Follow this blueprint to ensure your tweets spread your brand's message. By Kristin Piombino | Posted: March 6, 2013 A tweet only has 140 characters. Wrong. With such a small amount of characters at your disposal, you need to make the most of each one. Lucky for you, this infographic from MarketingThink.com makes it simple to draft a perfect tweet. The perfect tweet consists of three main parts: your message, a link and blank space. Message: Call to action: Tell readers what you want them to do. Link: Shortened URLs: Bit.ly links earn the most retweets. Blank space: Leave room for at least 20 characters at the end of your tweet so retweeters can add comments. Check out the graphic: (View a larger image.) Popularity: This record has been viewed 24021 times.
Facebook, Twitter, Pinterest, and Instagram Demographics Facebook, Twitter, Pinterest, and Instagram Demographics 67% of online adults use social networking sites. But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram? Some very useful social media demographics are outlined in a recent report by the Pew Research Center’s Internet and American Life Project. The study reaffirmed that young adults aged 18-29 are more likely than others to use major social networks (83%). The analysis also takes a deeper dive into statistics such as the race/ethnicity, education, and household income of people who use social media sites. Facebook demographics Facebook remains the dominant social networking platform: 2/3 of online adults (67%) say that they use it. Twitter demographics 60% of Internet users are on Twitter, which is double that of November 2010. Pinterest demographics Pinterest, the online pinboard, has attracted 15% of Internet users to its virtual scrapbooking site. Instagram demographics
Facebook: использовать группы или страницы? Не секрет, что многие пользователи уже «переехали» в Facebook, где уже довольно успешно занимаются продвижением своих товаров, услуг, да и просто самих себя. Но не все знают, как лучше начать этот путь. Что лучше создать — группу или страницу бренда, магазина, блога, для себя или для любимой кошки? ©photo Facebook Группа Для начала определимся, что такое группа в Facebook? Группы могут быть замечательными маркетинговыми инструментами. Facebook Страница В отличии от групп, страницы являются общедоступными. Facebook Группы и Страницы: сравнение функций Небольшой сравнительный анализ функций как раз подойдет тем, кто все еще не определился в своем выборе. Массовые сообщения Одна из самых замечательных функций групп — возможность отправлять сообщения всем участникам этой группы прямо в инбоксы пользователей Facebook. Индексирование поисковыми системами Индексируются и станицы, и группы. Публикация в общем потоке Еще одна из функций групп и страниц — возможность публикации участниками сообщений.
Google Analytics for PR This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let me be clear, I’m not a PR expert. You should follow KD Paine, Nicole Ravlin, PR News and other experts to learn about PR. But hopefully some of these Google Analytics tips will help those in PR measure better. Have A Measurement Plan Before you do any measurement you should have a plan. At the end of the day PR activities should help drive business outcomes :) I love this quote from Measure what Matters which is all about measuring PR: The ultimate test of the effectiveness of your efforts is whether the behavior of the target audience has changed as a result. “Looking at the effects of your efforts.” But what effects? The effects are just the data in a tool like Google Analytics. 1. 2. 3.
Blogs Outrank Social Networks for Consumer Influence: New Research Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions. Consumers consider blogs to be trusted sources of information. Why are blogs so influential? You may have heard that recently Robert Scoble (a very influential blogger in the tech industry) announced he was switching to Android because “Apple has slipped.” Consumers understand this.
How to Optimize Your Facebook Page for Facebook Graph Search Do you want to be more visible in Facebook Graph Search? As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it. This article will help you increase your exposure in Facebook Graph Search. Getting Started You want to prepare your Page so that it comes up more often in these searches. Currently, Facebook Graph Search’s initial search categories are a bit limited. Facebook gives you some initial search categories or you can search by keywords. You can drill farther down within these categories and you can also search on more general keywords. Here are four things that you can do to set your Page up for Facebook Graph Search success. #1: Watch Your Category and About Section So far it looks like mostly Place, Music, Books and Movie Pages are the biggest beneficiaries of the category classification. Make sure you have your Page listed as one of these major categories if it fits. Review the Places Types. Add all of the types of food you serve.