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Design of Email Newsletters (Alertbox) Summary: Users have highly emotional reactions to newsletters which feel much more personal than websites. In usability testing, success rates were high for subscribe and unsubscribe tasks, but users were frustrated by newsletters that demanded too much of their time. The most significant finding from our recent usability testing of 10 email newsletters is that users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented toward functionality. Even a website that you visit daily will feel like a tool where you want to get in and get out as quickly as possible and not connect with the site. Newsletters feel personal because they arrive in your inbox; you have an ongoing relationship with them. The positive emotional aspect of newsletters is that they can create much more of a bond between user and company than a website can. High Nominal Usability Low Perceived Usability Speed Matters Full Report
Marketing Automation and Lead Management | LoopFuse Email Marketing for Small Businesses Customer Communication Tools | Sales & Marketing | VisibleGains Internet Marketing Software Tools for SEO, PPC, Social Media & Email Marketing The Content Marketing Platform :: Compendium Oracle is currently reviewing the existing Compendium product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Compendium's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Compendium or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract. Cautionary Statement Regarding Forward-Looking Statements This website contains certain forward-looking statements about Oracle and Compendium, including statements that involve risks and uncertainties concerning Oracle's acquisition of Compendium, anticipated customer benefits and general business outlook.
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