The Best Sites To Learn About Advertising | Larry Ferlazzo's Websites of the Day... One of the units we teach in our Intermediate English classes is on persuasive writing. We do a brief study of advertising as part of it, and I thought a “The Best…” list on ads might be useful. I found surprising few online resources on advertising techniques that were accessible to English Language Learners (though there are quite a few more on the bigger issue of online safety, and I’ll be creating another “The Best…” list on that topic). I’m hopeful that readers might point me in the direction of other student resources. I’ve also included teacher resources on advertising that contain good classroom lessons that would have to modified for English Language Learners. Here are my picks for The Best Sites To Learn About Advertising (and are accessible to English Language Learners): Student Resources: CoCo Adversmarts is a nice interactive (that provides audio support for the text) and has students learn about food marketing by creating their own online ad. Don’t Buy It! BAM!
The key to media's hidden codes - Ben Beaton TED's Ads Worth Spreading initiative finds ads that communicate interesting ideas with consumers. Think about how an idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends. article by AdAge lists the top 10 most viewed advertisements on YouTube in 2011. Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. Tom March :: Thesis Builder - The Original Persuasive Essay Maker ElectraGuide is a tool that wants to help high school students: find a topic (see example topic questions?)create a good thesis statement (see an example?)and generate an outline (see an example?) Let's get started! What's the topic you want to write about? What's your main opinion on this topic? What's the strongest argument supporting your opinion? What's a second good argument that supports your opinion? What's the main argument against your opinion? What's a possible title for your Essay? Once you are happy with your thesis statement,you can crank out a quicky outline by clicking the button below.
Eiji Tsuburaya’s 114th Birthday See the interactive version here! The lights dim. Cameras start to roll. A film crew silently watches. Seen this film before? Who was Tsuburaya, and what drew you to create this tribute to him? “Director Eiji Tsuburaya is best known for the famous characters he brought to life, like Ultraman. The main set of Tsuburaya Productions, awaiting its monsters... Back up a second...you visited Tsuburaya’s studio? “Yes! Tell us about the Doodle itself! “Post-visit, I was resolved to make a Doodle that could show how fun, fast, and totally chaotic the Tokusatsu filmmaking process can be. Initial sketches and notes focused on ways to best capture the frenzy of Tsuburaya’s production style. “While several of ideas revolved around a game format, I thought it would be more interesting and engaging to recreate the filmmaking experience from scratch – what better way to get an appreciation for the creative challenges Tsuburaya the director had to face?” Doodlers: Jennifer Hom, Mark Holmes, Olivia When
Checklist for Analyzing Print Advertisements Checklist for Analyzing Print Advertisements Adapted from Asa Arthur Berger in “Seeing is Believing” An Introduction to Visual Communication, 2nd Edition" copyright 1998 There is a distinction between commercials, which are broadcast on television, radio, and other electronic media, and advertisements, which are found in various print media, such as magazines, newspapers, billboards and posters. (On the Internet, the many static advertisements are, I would suggest, best seen as electronically disseminated print advertisements.) The following checklist focuses on how to analyze print advertisements I. A. What’s the date of publication on your magazine? B. Answer as many of the following questions as you can/as apply to your mag. Age? II. •A• What is the item being advertised, and what role does it play in American culture (or the [sub]culture to which your magazine is addressed)? •B• What is the general ambiance of the advertisement? •D• What is the spatiality in the advertisement?
Students' Essays to Persuade - Models The Persuasion essays below are all written by former students both in the US and Mexico. I'd like to give a hearty "thanks" to these students, first, for being such great students, second, for writing excellent essays and, third, for allowing me to publish them here. Each essay below was written and revised several times, and this is the process: The first write is a personal rough draft. The second write is a formal draft brought to class, a draft that must have been both typewritten and double spaced leaving room for editing. Within the class period, students exchange papers and review each other's essays focusing first on organization (global) and then on local aspects of writing. All the essays above are not only well-organized, but they were written near the end of the semester after students had studied voice which means students wrote about issues they thought important.
Checklist for Analyzing Print Advertisements There is a distinction between commercials The advertisers' assumption that a particular picture conveys a particular message suggests that looking and observing is not a passive activity. As readers, we use our knowledge gained from previous experience and learning to interpret a picture. Certain pictures will immediately arouse certain ideas and associations in our minds. For example, when we see a man or woman in an advertisement dressed in a formal suit, standing upright, with arms folded looking serious, we think of authority, education and success. Advertisers use characters that conform to stereotypes (as in the above example) because they are easily recognised by us, the readers. The Kalm's advertisement makes use of a woman dressed in a suit and formal shoes. The it'si phone ad makes use of a stereotype. The background to a picture also conveys meaning. Remember the meaning the picture conveys, ie the interpretation it arouses in your mind, should ultimately promote sales of the product.
Lesson Plan: Persuasive Techniques in Advertising Overview Featured Resources From Theory to Practice Students will learn persuasive techniques used in advertising, specifically, pathos or emotion, logos or logic, and ethos or credibility/character. back to top The Art of Rhetoric: Persuasive Techniques in Advertising: This online video describes how advertisers use pathos or emotion, logos or logic, and ethos or credibility/character in order to persuade consumers. Students encounter advertising at every turn of their lives: on public billboards, during nearly every television show, on the Internet, on their cell phones, and even in schools. We emphasize the need to make our students more literate, and this lesson aims to improve their critical media literacy. Further Reading Christel, Mary, and Scott Sullivan, eds. 2007.