Micro Persuasion: The Digital Curator in Your Future

The End Of Hand Crafted Content Old media loves nothing quite so much as writing about their own impending death. And we always enjoy adding our own two cents – the AP not knowing what YouTube is, the NYTimes guys reading TechCrunch every day, etc. Speaking broadly, I like what Reuters, Rupert Murdoch and Eric Schmidt are saying: the industry is in crisis, and the daring innovators will prevail. But as one of the innovators in the last go round, I think there’s a much bigger problem lurking on the horizon than a bunch of blogs and aggregators disrupting old media business models that needed disrupting anyway. Old media frets over blogs and aggregators that summarize content and link back to the original source. These are the cavemen, or whoever, who were afraid of fire when it was discovered because it burned, or was too technologically advanced to really understand. For our part, we throw a party when someone “steals” our content and links back to us. Techcrunch event San Francisco | October 13-15, 2026

Content Is No Longer King: Curation Is King Can 'Curation' Save Media? La communaut? participative des ?diteurs du Web ? Cratyle.net Vous l’avez certainement compris d’un précédent billet. Pearltrees veut développer ce chainon manquant de la démocratisation du Web, l’édition du Web par ses utilisateurs. Pour être plus précis: Pearltrees veut bâtir la communauté participative des éditeurs du Web. Pourquoi une communauté ? Pourquoi participative ? Mais enfin, dans ce cas, pourquoi un projet spécifique ? Voici véritablement la clé du sujet. Toutes les œuvres collectives du Web s’appuient sur deux éléments à la fois contradictoires et indissociables : d’une part, la liberté et l’irréductible diversité de leurs contributeurs, d’autre part l’unité du média au sein duquel ils s’expriment. C’est de la complémentarité des wikipédiens que nait Wikipédia, mais aussi de l’unité de leur support. Ce n’est pas l’envie d’éditer qui manque sur le Web. L’absence d’une communauté ouverte et participative d’éditeurs du Web ne provient donc ni du manque de désir ni du manque de besoin: elle provient de l’absence d’un format commun.

Shaping the Future: 7 Predictions for the Creative Community At the start of every year, it’s fun to think about what's next. However, for the creative professional community, considering the future is not just a casual exercise. It's a necessity. Do you rely on the web for inspiration, feedback, or any other part of your creative process? If you answered yes, get ready. Thoughts on the Road Ahead for Creative Professionals In recent years, I believe that technology has been a little reckless with creative professionals. But my team and I at Behance see the tide turning. Here are some of our predictions (and hopes) for the creative professional community in the near future [and full disclaimer: our inherent bias is that we think about this full-time and are developing Behance with these thoughts in mind!] 1. The advertising agency of the future will consist of account managers, administrative staff, and a tiny leadership team that provides creative direction. In the past, resources for finding and managing top talent were extremely limited. 2. 3.

Curation - The Third Web Frontier Posted by Guest Writer - January 8, 2011 Here is a guest article by Partice Lamothe - CEO of Pearltrees (Pearltrees is a consulting client of SVW.) This is a lightly edited version of "La troisième frontière du Web" that appeared in the magazine OWNI - Digital Journalism - March 2010. The article argues that the founding pricinciples of the Internet are only now being implemented and that the next frontier is in organizing, or curating, the Internet. By Patrice Lamothe Everyone realizes that the web is entering a new phase in its development. One indication of this transition is the proliferation of attempts to explain the changes that are occurring. Although these explanations are both pertinent and intriguing, none of them offers an analytical matrix for assessing the developments that are now underway. The "real time web," for example, is one of the clearest and most influential trends right now. In contrast, other explanations are far too broad to serve any useful purpose.

10 Web trends to watch in 2010 Mashable's Pete Cashmore says real-time communication, Internet TV and social gaming will be big in 2010. Mashable's Pete Cashmore lists his 10 Web trends that we'll be talking about next year Sparked by Twitter, Facebook and FriendFeed, the real-time communications trend will grow The cloud-computing movement will see a major leap forward in the first half of 2010 2010 will be the breakthrough year of the much-anticipated mobile payments market Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He is writing a weekly column about social networking and tech for CNN.com. (CNN) -- As 2009 draws to a close, the Web's attention turns to the year ahead. What can we expect of the online realm in 2010? While Web innovation is unpredictable, some clear trends are becoming apparent. Real-time ramps up Sparked by Twitter, Facebook and FriendFeed, the real-time trend has been to the latter part of 2009 what "Web 2.0" was to 2007. Augmented reality

Curation Nation: Where Curation Matters Most Content Curation: It's Going to Be HUGE It's counter-intuitive--especially to Americans. But often less is more. When Erin Scime wrote a blog titled: "Content Strategist as Digital Curator", it's pretty clear that she didn't expect to stir up a whole lot of emotions and anger. Yet, that's what she did--at least in part. "I feel like there are a lot of bitter librarians out there," Scime told me. But the buzz around curation threatens more than librarians--there's a posse of PhD's with pitchforks and torches that didn't much like what Scime had to say. What heresy did Scime actual dare to blog about? Scime today is the Content Strategy Lead at HUGE in Brooklyn--whose clients include CNN IKEA, Pepsi, Jet Blue, IVillage, and Penton Media. For a former student of Curatorial studies and information sciences to embrace the democratization of the word "curation" rattled some cages. "When I was in library school it was very oriented toward managing digital collections, even archives. Among her key bullets in the presentation:

7 Growing Social Bookmarking Sites Worth Exploration When you think of social bookmarking, big names like Digg, StumbleUpon and Delicious likely come to mind first. But are these the only ones you should focus on? Depending on your niche or industry, you may find that channeling all of your energy into broad social bookmarking networks that cover almost every topic imaginable may not benefit you. Instead of targeting networks that only have a percentage of users interested in your topic, why not find a network whose members and visitors are 100% interested in your niche? The following are popular niche social bookmarking networks for bloggers, business professionals, developers and designers. #1: BizSugar BizSugar is a social bookmarking network dedicated to news and tips for small businesses. You can also create detailed profiles including links to your website, main social profiles and even a link to your latest blog post via RSS feed. BizSugar Stats & Tools BizSugar is a social bookmarking network for small business news. #2: Blog Engage

Content vs. Aggregation vs. Curation Abnormal Returns The discussion surrounding the merits of so-called web aggregators went to another level this week as some Internet heavies weighed in on the debate We first discussed the nature of content curation in piece entitled: Creating order out of aggregation. This provides some useful background on this debate. The pressures on the mainstream media are acute. When a site like the Huffington Post, according to Mediaite, passes the likes of the WSJ and Washington Post in the number of readers it is inevitable there will be some sort of backlash. The pressure to perform is not limited to these mainstream media. Since the debate over content vs. aggregation usually resides in the mainstream media the breakdown of players is typically pretty simplistic: Content creators=good;Aggregrators=bad;Curators=somewhere in between. Fortunately, or unfortunately depending on how you look at the issues involved, the debate is much more complex than that. So, is curation a business or a hobby?

Bringing Order to Information Overload By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The content curation debate Curation: The purists vs. the realists Social sharing: Aggregation vs. curation Curated searching

[L'Atelier] Avec l'iPad, Twitter confirme son statut de caisse de résonance de l'opinion Attensity s'est penché sur le site de micro-blogging pour connaître le retour des consommateurs sur la tablette d'Apple. Un moyen de prendre le pouls qui devrait aller croissant à mesure que le réseau s'ouvre au grand public. Pour prendre la mesure de l’effet qu’a provoqué dans l’opinion publique l’annonce de la tablette d’Apple par Steve Jobs, le cabinet d’étude sémantique Attensity s’est intéressé aux réactions postées sur Twitter. Plus de cinquante cinq mille "tweets" ont ainsi été disséqués. Et le résultat est sans appel : la tablette a séduit les internautes.

4 Promising Curation Tools That Help Make Sense of the Web Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business. As the volume of content swirling around the web continues to grow, we're finding ourselves drowning in a deluge of data. The solution on the horizon is curation. In the past 90 days alone, there has been an explosion of new software offerings that are the early leaders in the curation tools category. 1. Storify co-founder Burt Herman worked as a reporter for the Associated Press during a 12-year career, six of those in news management as a bureau chief and supervising correspondent. At the AP, editors sending messages to reporters asking them to do a story would regularly write, “Can u pls storify?” Storify uses existing elements from the web and gives curators the power to drag and drop elements into storylines. 2. 3. 4. Conclusion