Memorable Events Are the Most Valuable Experiences - B. Joseph Pine II - The Conversation by B. Joseph Pine II | 1:11 PM April 25, 2011 This post is part of Creating a Customer-Centered Organization. When most people use the term customer experience, they mean things like being easy to work with, convenient, hassle-free, taking little of the customer’s time, and so forth. And while each one can help companies focus better on their customers’ wants and needs, they fall far short of the true power of the value that experiences can create. Economic Experiences Experiences are a distinct economic offering — as distinct from services as services are from goods. Some of these companies are easy to work with (I love Apple’s immediate checkout capability) while others are not (prepare to be insulted at Ed Debevic’s). Spending Time Time is the currency of all experiences. Some experiences such as these are specifically marketing experiences whose purpose is to generate demand for a company’s core offerings. Providing What Customers Value B.
Home - Evergig Build a Pro Band Website in Minutes. No Web Design Skills Needed. music innovation In Appreciation of Email Rock Stars Simms Jenkins | April 7, 2011 | 1 Comment inShare83 A look at the daily schedule of an email marketer...it's crazier than you would think. The day in the life of an email marketing manager can be a neverending series of challenges, requests, and navigating data and marketing mazes. Let's look at a typical day for an email marketing program manager or digital director that handles the email channel, in order to gain better appreciation of the endless campaign cycle that is better known as the email marketing calendar. 8:04 a.m. – Check metrics from email campaign that deployed last evening 8:27 a.m. – Catch up on, what else: email 8:51 a.m. – Check tweets, industry articles, and peer discussion forums for the latest insights on best practices, case studies, and the like 9:00 a.m. – Meeting with IT to discuss automated emails that still contain random numbers in the "from line" and text that has not been updated for four years 9:45 a.m. – Coffee break
Pure Charts by Charts in France : actualité musique, classements, clips, concerts CDFreedom: Welcome to CDFreedom.com Research - Ambient Intelligence vision Access Networks The communication network of a ubiquitous home system should meet certain requirements. In the first place it should support interoperability, which refers to a situation in which terminals are easy to add, replace, or remove. An example is the IEEE 1394/HAVi network that has been developed by a consortium of consumer electronics manufacturers, including Philips and Sony. Furthermore, the network must support multiple media, including graphics, video, audio, speech, handwriting, and tactile information. Currently, much effort is spent in augmenting the Internet with some of these features, such as audio, video, and speech.
Why the Music Industry Must Change Its Strategy to Reach Digital Natives Mark Mulligan is vice president and research director at Forrester Research, serving consumer product strategy professionals. He is a leading expert on music and digital media. The music industry's fortunes (or lack thereof) are familiar to most. The CD is suffering one of the longest death rattles in consumer product history, and it is becoming painfully clear that digital downloads are no knight in shining armor about to whisk up the fallen music business and ride off into the revenue growth sunset. So how did we get here? What happened? This digitization process put you, the audience, in control. Digital Music Strategy is Playing Catch Up Napster symbolized a shift from the distribution era, where everything was sold in units, to the all-access paradigm. The Demographic Time Bomb Digital Natives The Digital Natives give us a sneak peak at the future. Digital Natives don’t have that analog era baggage. Future Music Products Need "SPARC" More Music Resources from Mashable:
Monetize Your YouTube Videos With Product Placement and Tadcast Product placements – common in TV and film – have had a limited run in online video, the most notable example perhaps being Neutrogena’s placement of an “employee” in the LonelyGirl15 series. Tadcast, a startup from a couple of Harvard Business School students, wants to create an online marketplace for product placements, matching video producers with brands looking for placements. To kick things off, the startup is having a contest where users incorporate one of three advertisers' products into their videos. The top prize of $5,000 goes to the user that generates the most views on YouTube for all of their videos. This is just the kick-off of a broader plan “to prove that product placement with unknown online videommakers is safe,” at which point the founders tell us they plan to launch an automated marketplace for the ad format - think AdSense for product placements. It will be interesting to see how Tadcast’s experiment goes.
In the digital era free is easy, so how do you persuade people to pay? | Technology The seemingly straightforward act of purchasing a good or service is fraught with mystery. Economists have made their names defining minute subcategories of purchase motivations – consider, for example, the "positional good", that one buys because it is scarce and expensive, and so visibly owning it is a marker of your social status. Examples include fancy cars, designer clothes, and useless lumps of highly compressed carbon traditionally given as pledges of betrothal. The complexity is multiplied by purchases in the digital world. This fact has occasioned much hand wringing, hair pulling, and legal manoeuvring, and a great deal of rhetoric about why the public "should" buy stuff they can readily get for free. This rhetoric is often muddy and confused, and at odds with the strategies deployed by the companies and individuals who employ it. This list isn't comprehensive; it's a starting point. Buy this or you'll get in trouble This is one of the canonical cases for going the legit route.
Rock On: 12 of the Best Music Social Networks Internet radio may be facing uncertain times, but many musical social networks continue to thrive. If you're in a band, these sites are essential for promoting your music: take note, and sign up for as many as possible to maximize your reach. For fans, meanwhile, we've included some great places to just listen to music. We won't mention the obvious one, of course: MySpace remains the hub for music on the web. Flotones Flotones is a monetized social network for artists and their fans. Mercora Radio 2.0 Radio 2.0 from Mercora is a social network with an integrated free music listening service (that sustains itself through contextual music-centered ads), as well as a personal-webcasting platform. MOG is a social network that helps you “discover people through music and discover music through people”. Last.fm Last.fm, which you've no doubt used already, is a service that keeps track of what music you listen to, and then helps you discover new music based on your preferences. iLike JamNow Sonific
Musique - Article - Twitter et l’industrie musicale : innovations, contenus et bénéfices Antony Bruno, dans l’article « Twitter, Music and Monetization » du magazine Billboard de mars 2011, révèle que sur les 10 messages les plus retweetés en 2010, 6 sont reliés à un artiste de l’industrie musicale et que sur les 20 comptes Twitter ayant le plus d’abonnés, 11 sont des artistes musicaux. Une forte connexion musique-Twitter existe et, depuis le tout premier tweet du 21 mars 2006, Twitter a fondamentalement modifié les liens artiste-fan, label-fan et entre les fans eux-mêmes à travers le monde. Travailler sa relation personnelle avec ses fans est, en quelques années seulement, devenu un enjeu crucial pour les artistes, et d’après Kyle Bylin, cité par le Music Think Tank, l’industrie de la musique ne sera plus faite du commerce de quelques albums dotés d’un bon plan marketing mais son futur résidera en l’avènement d’une classe d’artistes à carrière durable, générant de plus petits profits mais s’appuyant sur une fan-base importante et efficace.
| nimbit |