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The NeoSmart Files
Upon placing an order for (select) books on Amazon, on the Thank You page you’ll be informed that a free “sample copy” of the same book has been made available to you on your Kindle or your Kindle account, should you wish to claim it: Continue reading Google finally announced what we all knew was coming sooner or later: all search is now encrypted — and the kicker for those of us in the online business is that we’ll never again receive information about which keywords searchers used to land on our site (from Google, at any rate). (Backstory: when you search on Google, the search terms are part of the URL of the results page.
Could Apple Actually Beat Google in Mobile Advertising?
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. On Thursday, Apple will unveil iPhone OS 4.0. It's not the only thing the company is expected to reveal, though.
Finger-Friendly Design: Ideal Mobile Touchscreen Target Sizes
Advertisement In darts, hitting the bulls-eye is harder to do than hitting any other part of the dartboard. This is because the bullseye is the smallest target.
A one page guide to HTML5 support in mobile browsers – Cell Phones & Mobile Device Technology News & Updates
HTML5 has arrived and holds a lot of promise for the future of web browsing. It does video, it is starting to become a platform for games, and it teases us with the dream of a rich browsing experience without the need for plug-ins such as Adobe Flash and Microsoft’s Silverlight. Most mobile browser development teams have now brought their browser software in-line with the requirements of HTML5, meaning they can advertise HTML5 compatibility.
Greystripe Makes CPA Offer To
CPA - Cost Per Action - is a relatively new type of ad pricing that is starting to make some headway in the mobile world. In CPA, there is no risk for the advertiser, as they only pay when a consumer completes an agreed transaction. Recently Greystripe ran a special CPA ad program for mobile app developers, where they charged $0.99 per download, regardless of how many impressions or clicks it took to get the download.
Designing For Mobile - Best Practices for Superior User Experiences
Responsive design, UI, UX, rendering, information architecture… if you speak with anyone in the mobile or web space nowadays you will certainly cover the topic of user experience. That’s because the user experience is critical to success on mobile or web, and becoming increasingly important everyday as new devices proliferate the market and people on the move have less patience for poorly designed sites and apps. Regardless of your involvement on a mobile project, a great user experience should be the goal for all of us who work in mobile.
Google: the Future of Mobile Advertising? : Sparxoo
What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver advertising content consumers actually want — making it lucrative for all parties involved. Mobile adds a new layer of relevancy to target users with even greater accuracy: location.
The Elements Of The Mobile User Experience
Advertisement Mobile users and mobile usage are growing. With more users doing more on mobile1, the spotlight is on how to improve the individual elements that together create the mobile user experience. The mobile user experience encompasses the user’s perceptions and feelings before, during and after their interaction with your mobile presence — be it through a browser or an app — using a mobile device that could lie anywhere on the continuum from low-end feature phone to high-definition tablet.
How can retailers appeal to mobile users in store?
The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren’t actually making a purchase with their mobiles, they are often using them to research products and prices while shopping. According to a recent Toluna / Econsultancy survey of UK consumers, 13% of respondents had made a purchase on their mobiles, and 19% had used them to compare prices and look at product reviews while out shopping. So what can retailers do to adapt to this challenge? A recent Motorola survey in the US found that customers have good reason to compare prices on their mobiles. 43% of respondents said the mobile improved their offline shopping experience, while 87% of retailers said that customers would be able to find a better deal by using their phones. Using the barcode scanner on the Amazon app, or entering a search term, customers can easily check the products they are looking at in a store on Amazon’s site.
