Public Relations Resources & Tools for Communications Professionals Médias sociaux et marques : mettre en place une stratégie de présence sur le web - Veille concurrentielle La visibilité d’une organisation ou d’une marque sur le web social devient un enjeu presque incontournable. Les marques sont de plus en nombreuses à investir les médias sociaux pour promouvoir leurs produits et services. En effet, 78% des sociétés utilisent au moins un média social (88% en Europe, 86% aux USA et 50% en Asie Pacifique). Source Burston-Marsteller. Voici 4 grandes étapes pour établir une stratégie de présence sur le web 2.0 pour une marque : 1. Une entreprise souhaite communiquer sur son nom, sa ou ses marques, ses produits, générer du trafic sur son site corporate. 2. Donner de la visibilité à l’entreprise, à la marque commence, tout d’abord, par produire des contenus qui parlent d’elle. Ils peuvent également faire l’objet d’un blog d’entreprise. La production de contenus peut également être associée à un espace dédié. Le blog et la plateforme peuvent être également considérés comme des outils de médiatisation. 3. 4. Related posts:
7 Steps to Measuring Your Brand's Social Media Health Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Just because you can, doesn’t mean you should measure everything. Social media is very easily measured with various indicators like share of voice, reach, retweets, and comments. Having already written about the differences between "monitoring" and "measuring" and how to properly conduct the former. Read on for the seven steps to getting the most out of your social media measurements. 1. In order to properly measure your social media efforts, you need to know why you are engaging in social media in the first place. All or none of the above could apply to your particular objective. 2. Social media is not a silo. 3. Metrics without context are meaningless. 4. 5. 6. 7.
Michael Bloomberg Will Endorse Adrian Fenty - Loose Lips New York Mayor Michael Bloomberg is coming to D.C. tomorrow to help support Mayor Adrian Fenty's re-election bid, according to a Fenty campaign source. Bloomberg is Fenty's "political godfather" as Colby King puts it, and Fenty has tried to style himself as D.C.'s version of MB, famously copying Bloomberg's idea of tearing down walls in the mayor's office to create a "bullpen." Fenty also brought D.C. schools under the mayor's authority, much like Bloomberg did in New York. Details are still in flux, but the source says Bloomberg will be at the newly opened Carmine's Family Style Italian Restaurant on 7th Street NW tomorrow afternoon. Will they talk about triathlons or making billions? Photo by Ralph Alswang via Flickr/Creative Commons 2.o
Social Media Optimization: SMO is the New SEO – Part 1 | Brian Solis inShare18 Originally published in the Shutterstock newsletter as a two-part series…Part I To keep things consistent, I didn’t change the headline. However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web) As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion. This may sound a bit familiar to you; after all, this is the purpose of search engine optimization (SEO) right? However, the technicalities involved with wiring SEO are not the same processes required to boost visibility in social networks like Facebook, MySpace, YouTube and Twitter.
Speak Media Blog: A Very Bad PR Pitch - What Not To Do When Pitching Media Publicité dans les réseaux sociaux = 5% de l'Internet et 50% pour Facebook aux USA La publicité dans les réseaux sociaux (Facebook, Twitter, etc.) continue son inexorable progression en volume: normal, elle ne fait que se placer là où sont portés les yeux de ses prospects (proies ?...). En effet, pour l'année 2008, le montant total des investissements publicitaires dans les réseaux sociaux était aux alentours de 1.1 milliard de dollars dont 20% pour Facebook. Pour 2010, tous les indicateurs sont au vert: la projection annuelle se situe à 3.3 milliards de dollars selon Emarketer.. Dans cette croissance, Facebook a plus que doublé sa part de marché aux USA pour représenter maintenant 50% du gâteau total On comprend pourquoi sa (future) valeur boursière est repartie à la hausse.... Et pour se clarifier les idées, les récents chiffres ZenithOptimedia permettent de mettre tout cela en perspective: 3.3 milliards de dollars, c'est environ 5% du marché mondial de la publicité online prévu pour cette année à 61 milliards de dollars.
5 Small Biz Web Design Trends to Watch Bing “takes second place in search from Yahoo” Figures from ad network Chitika indicate that Bing overtook Yahoo to grab second place in the US search engine market as long ago as January this year. Search Engine Land’s Danny Sullivan spotted the development which shows that the gap between the Bing and Yahoo has widened ever since Bing first overtook eight months ago. If true this would be a major achievement for Microsoft, who only launched Bing in fourteen months ago. However, it’s worth noting that these figures only measure search engine-sourced traffic to sites that run Chitika ads. He notes “One key differences is that the ratings services named generally measure activity at the search engines themselves, the number of searches happening at each of them. On their own, Chikita’s figures don’t show an authoritative swing in Bing’s favor. No one analysis of the search engine market is perfect.
In-Depth Look Inside the Twitter World Turn Social Intelligence Into Smart Crisis Prevention Find out how to prevent a social media crisis and protect your brand's reputation with your most powerful PR tool: social intelligence. How to Get Social Media Influencers Talking About Your Brand 6 tips to help you identify and build strong relationships with social influencers. How to Track Social Media Buzz Are you looking for buzz in all the wrong places? 8 Ways to Build Your Brand with Social Media Quick tips for using social media to strengthen your company's brand. 6 Best Practices For Influencer Marketing Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales. 5 Tips For Setting Measurable Social Media Goals Too many companies dismiss their social efforts as a failure, simply because they don't know what success looks like.
PR 2.0 Checklist I’ve mentioned before that I’m a huge fan of National Public Radio (NPR). I listen to “The Takeaway” and “Morning Edition” every day driving to work. NPR keeps me company as I sit in traffic for over an hour driving up the Garden State Parkway. I heard a great segment the other morning. A surgeon being interviewed discussed how a simple checklist in the ER and in the Operating Room could save a life. The radio interview continued with the discussion of how the checklist of questions, or things that you need to do, can prevent emergency situations. This PR 2.0 checklist is a working document and will grow over time. Hopefully, this checklist will help you prior to the start of your PR 2.0 initiative. Du ROI (Return On Investment) au RONI (Risk Of Non-Investment) « internet et opinion(s) – françois guillot et emmanuel bruant – web, médias, communication, influence, etc. La question du ROI, qui embarrasse tant dans les métiers de la communication, est légitime. Un individu qui dépense de l’argent est en droit de savoir ce qu’il a en échange de son argent. Cela s’appelle une transaction. Le ROI est le produit de cette transaction, ce que j’achète. Même si la transaction (l’investissement) comporte une part de risque. Il n’y a pas de raison que les médias sociaux fassent exception. Bien sûr, on peut définir les indicateurs de mesure d’une stratégie web social. Qui dit indicateurs ne dit pas mesure du ROI, mais c’est un début. Le problème du ROI n’est pas là. Si je mesure un retour sur un investissement (humain, publicitaire, R&D, croissance externe, etc.), c’est que je souhaite en être en situation de décider d’investir, OU PAS. Or le monde n’est pas identique, il change, il change de manière particulièrement fondamentale en ce moment même avec le développement des technologies en général et du web social en particulier. - process internes obsolètes
Memory Inception: Three Keys To Creating A Great User Experience For Your Product Editor’s note: This guest post is written by Dmitry Dragilev, the lead marketer at ZURB, an interaction design firm whose clients have included Facebook, eBay, Yahoo, NYSE, Britney Spears, and Zazzle. They are also behind the Web notation products Notable and Bounce. Ever read a great book? There are millions of books, courses and talks out there about building great products online. It turns out there are three different kinds of moments in your story customers remember: transitions, Wow moments, and endings. How to plant a memory There are three particular kinds of experiences capable of turning an ordinary moment into a memory that will stick in your customer’s head. 1. These are similar to those surprising plot twists in a story. ● Ever Skype with your grandparents in a remote village in the middle of nowhere? ● Have you tried to use Facetime on the iPhone yet? 2. Ever have a moment when you just can’t put down the book you’re reading? ● Ever trip over your MacBook Pro power chord?