8 Key Organizational Benefits of Having Social Employees|PR News We still hear it often from attendees at PR News' live events and webinars—senior leaders at many organizations dread, fear and dismiss the positive value of social media in general and the social media engagement of their employees specifically. Never mind the intense pressure on communicators to prove the business value of company-sanctioned social media efforts. If you need case study examples to prove the competitive value of a "social" culture, check with Mark Burgess, co-author (with Cheryl Burgess) of “The Social Employee: How Great Companies Make Social Media Work," co-founder and president of Blue Focus Marketing and keynote speaker at PR News' Sept. 16 Platinum PR Awards luncheon in New York City. Here's a preview of Burgess' Platinum PR Awards keynote presentation: PR News: How does what you call a "social employee" differ from an employee who may use social media but it isn’t part of their job officially? Burgess: We have heard the saying: culture eats strategy for breakfast.
8 Vital Social Media Ingredients To Boost Your Content Marketing “Help me, help you.” A classic line from Jerry Maguire, and a concept that we’re going to look at today. Content Marketing and Social Media can be the perfect recipe for lead generation; blog posts, infographics, e-books, podcasts and videos can all get major traction on social media if shared wisely. 78% of CMOs believe custom content is the future of marketing, and this year marketing teams are looking to spend $135 Billion on digital collateral marketing. With good reason too, 60% of consumers feel more positive about a brand after consuming content from it. But all that belief and funding isn’t worth a pile of beans if nobody is reading, hearing, or seeing it. Know How To Post Flexibly Across Social Networks Social Media is already pretty precise at getting directly to who you want, resulting in highly effective leads if marketed to correctly. We spoke to Lee Odden, CEO of TopRank Online Marketing, about getting the right message onto the right channel: Use An Image Track And Learn
Event Coordinators Have the 5th Most Stressful Job in America Event coordinators are getting the nod as the fifth most stressful job in America in 2014, coming in just above “public relations executive.” Event coordinators are among some interesting company in the newly published list alongside enlisted military soldiers, firefighters, airline pilots, military generals and police officers. According to the CareerCast study, though event coordinators are responsible for planning all logistics and activities for events he or she is responsible for throughout the year, an individual event may be a once-in-a-lifetime special occasion for the client which contributes to the high stress environment that planners often work in. CareerCast used an 11 stress factor methodology and ranked each factor on a point scale to determine the amount of stress a worker can predict to experience in a given job. Personalities of Planners To be a great event planner you truly have to be obsessive with the details--if you weren’t you wouldn’t be doing your job well.
Project Wedding Blog It’s that time of week again! Here are some of our editor’s favorite boards and ideas that you may have missed: 13 Family and Friend Poses – Because every bride needs a photo sharing a kiss with her dad, hugging her mom, in between her best friends or siblings, and with the entire group of guests from above. DIY Spring Boutonnieres – Do not fear — making these rose, solidago, and monte carlo boutonnieres are actually one of the easiest do-it-yourself projects to tackle for a fraction of the price. Photo: Brittni Mehlhoff 10 Ways to Decorate With Silhouettes – Add these Victorian portraits to your vintage aesthetic. Art Deco Wedding Invitations – Who says you can’t copy cat F. Tags: 10 ways to decorate with silhouettes, art deco wedding invitations, diy spring boutonnieres, family and friend poses, flower alternatives, Kings + Queens, Morrissey Photo, onelove photography, silhouette decor, This Modern Romance. Dress Designer: Maggie Sottero
Why PR majors no longer need advanced writing courses The PR function has clearly evolved into a management discipline, as opposed to simply a communications function. As such, there is simply no need for multiple writing courses as an essential part of PR majors. Inasmuch as the accreditation requirement most PR programs are under limit the number of credit hours students can take in the major, some hard choices must be made in streamlining the curriculum. Most programs have at least two required writing courses, a journalism-writing course and a PR-writing course. However, after years of hearing employers describe what they want in a PR graduate, I must take a stand. The credit hours freed by not have an additional two writing courses could be used toward topics more relevant in modern PR: management, leadership, social media strategy, ethics, change management, issues management, internal relations, investor relations, integrated marketing, and so on. Let’s face facts. The field has significantly changed over time.
Social Marketing FAQs: Hashtag Strategy, Influencers + Social Media Software While many brands seem to excel flawlessly at social media, there's some others that need help or might be totally in the dark. But it's never too late to become a social media maven. In this post we'll discuss these three social components: hashtags and why you #don't #want #to #be #that #person who is over utilizing them or not using them at all, influencer strategy, and what platform might be best to manage your social strategy. How Can You Use Hashtags Effectively? How do I use them? Where do they go in the tweet? We can think of Twitter as a kind of library, and of each user as an author. With this basic understanding of why we use hashtags in the first place place, we can think about how to use them best. 1 general hashtag + 1 niche hashtag = perfect hashtag pair Let's say you're a social media manager at a movie studio, and you're writing a tweet to promote a new film. Who you gonna call? Another couple of uses of the general hashtag + specific hashtag formula: Another perk?
101 Fashion Tips and Tricks When it comes to fashion and style, it sometimes seems that everyone and their mother (literally!) have tried-and-true tips and tricks they absolutely swear by. Some are useful, while others … well, not so much. With that in mind, we’ve culled 101 of the best from the best: designers, lifestyle experts and, of course, our staff. 101. 100. 99. 98. 97. 96. 95. 94. 93. 92. 90. Photo via J. 89. 88. 87. 86. 85. 84. 83. 82. 81. 80. 79. 78. 77. 76. 75. 74. 73. 72. 71. 70. 69. 68. 67. Photo via The Urban Slant 66. 64. 63. 62. 61. Photo via Coffee, Light & Sweet 60. 59. 58. 57. 56. 55. 54. 53. 52. 51. 50. 49. Photo via Caroline’s Mode 48. 47. 46. 45. 44. 45. 44. 43. Peggy Wong/Citizens of Humanity 42. 41. 40. 39. 38. 37. Photo via M.D. 36. 35. 34. 33. 32. 31. 30. 29. 28. 27. 26. 25. Photo via The Hipster Style 24. 23. 22. 21. 20. 19. 18. 17. Photo via Elle.com 16. 15. 14. 13. 12. 11. 10. Photo via FOUREYES 9. 8. 7. 6. 5. 4. 3. 2. 1.
Wedding Planning Where To Start Guide Congratulations if you've just got engaged! Planning your perfect wedding day can be both fun and exciting, but it's easy to get overwhelmed with all the different options out there. Knowing where to start is actually quite a big challenge... Consult our quick-click guide to making planning your wedding as stress-free as possible! A CHANCE TO SHOW OFF... Go on, you know you want to! 12-MONTH WEDDING PLANNER Our month-by-month guide of what to do when BUDGET BASICS Just how much does this whole wedding business cost? TOP WEDDING VENUES See the 100 most stylish wedding venues around the UK FIND THE DRESS Browse through thousands upong thousands of gorgeous wedding dresses from the industry's biggest names HONEYMOON IDEAS Find your perfect honeymoon getaway destination among our edit of the top 100 honeymoon locations in the world GET EXPERT ADVICE We have 100 tips you should know about to help you make your way through the wedmin NEW YEAR RESOLUTIONS New Year, new you, right?
The Hub@TTU — The Center of All Things Texas Tech The Top 75 Must-Read Online Marketing Blogs Last year, we compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. So today, we’re going to expand that list and add 75 MORE must read blogs for you to consume that cover marketing and business inspiration! All-in-One Marketing Blogs Econsultancy Digital Marketing Blog (RSS) – Latest digital marketing and ecommerce insight, analysis and opinion from multi-award-winning team of analysts and experts. Analytics Occam’s Razor (RSS) – Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. Blogging Content & Copywriting ContentVerve (RSS) – All about content, copy, and conversion.Copypressed (RSS) – Building brands one word at a time. Video Here’s a bonus blog:Vidyard Video Marketing Blog (RSS) – Thought leadership, best practices, how-to’s, and analytics to help drive the ROI on your video content. Conversion Rate Optimization Bonus