Luxury Brands Using Social Media Marketing Online «FMM

Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. Ogilvy Digital 360′s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? “Luxury brands are the IDEAL brands to be using social media and that social networking, microblogging and online content creation represent big opportunities for these brands to really stand out, improve their customer loyalty, drive sales and, in fact, maintain the image they have worked hard to create for their brands”, says Bhargava. In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. 3. Fashism.com 4. 5.

Fashion meets the future as garments go hi-tech Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone Google Glass is often credited as the trailblazer of wearable tech, and the product has since been adopted by designer Diane von Furstenberg Jawbone Up tracks weight and fitness through its wristband and smartphone app, helping to integrate health management into your daily routine Fitbit has proved to be one of the most popular wearable creations, helping to fuse the gap between fashion and technology. Futuristic fashion "We have become better online than in stores.

Clothing Gets Computerized Sure those name brand threads may look good, but when was the last time they allowed you to become a walking sound and light show? The Soundie, part hoodie and part electric keyboard, is a build-it-yourself project now featured on the Instructables website. By touching the Soundie at different points and with different numbers of fingers, different pitches and lights will activate. Can your hoodie play songs? The Soundie works by measuring voltage differences across special iron-on conductive fabric. Along with augmented reality video merging, and total-body interaction media, the Soundie is part of a larger trend of immersion technologies. But we’re totally skipping the other amazing part of the Soundie: it’s build it yourself! The Arduino LilyPad microcontroller board - sew cool! Just as Kanjun Qiu and Instructables is providing the know-how, Arduino is providing the means. The open source trend is providing a huge wave of potential in every technological arena.

untitled untitled untitled untitled untitled Apple Pay: a new frontier for scammers | Technology Criminals in the US are using the new Apple Pay mobile payment system to buy high-value goods – often from Apple Stores – with stolen identities and credit card details. Banks have been caught by surprise by the level of fraud, and the Guardian understands that some are scrambling to ensure that better verification and checking systems are put in place to prevent the problem running out of control, with around two million Americans already using the system. The crooks have not broken the secure encryption around Apple Pay’s fingerprint-activated wireless payment mechanism. Instead, they are setting up new iPhones with stolen personal information, and then calling banks to “provision” the victim’s card on the phone to use it to buy goods. Criminals with the stolen IDs are understood to have targeted Apple Stores in particular because they both accept Apple Pay and offer high-value items, which can then be sold on for cash.