Why Social Media Gaming Is Big Business for Your Business Social gaming is barely 3 years old, and ! And your brand can benefit from this hot market. At first blush, social games aren’t too different from traditional online gaming. Social gaming allows games to . Source: Info Solutions Group According to the Inside Virtual Goods: The Future of Social Gaming 2010 Report , there are : Social graph data is an aggregate profile of revealed preferences such as your friends, interests, demographics, and lifestyle information. Game play should be casual and designed for short duration, leveraging-high frequency and brief visits. Games are usually free to play with revenue generated through virtual goods. Though there are numerous types of social games, the does a great job of chunking them into four basic buckets. #1: Resource Management and Simulation Players are . An example is FarmVille where you grow delicious fruits and vegetables and raise adorable animals on your very own farm. #2: Gambling Streak For Cash: A seven-figure earner for ESPN. Farmville:
10 almost unknown “Google” facts Today Google is the best search engine and other service providers around the world. My friend passed me an e-mail describing ten things that you might not know about Google. Feel free to share your thoughts. The name Google is a spelling error. The founders of the site, Larry page and Sergey Brin, thought they were going for ‘Googol.’ keyhole Advertisement Online Surveys How well do you really know your audience? Do you know their likes, dislikes, needs, fears, wants, and challenges? . With the rise of social media, the importance of knowing your audience has taken center stage. When you listen to your audience, your one-on-one engagement on social sites becomes effortless and ultimately you are able to deliver exactly what they want, when they want it. The real-time element of social media makes this possible. . The Benefits of Knowing When was the last time you actually asked your fans and followers what they really wanted? Unfortunately, when you don’t spend the necessary time and energy learning about your audience, These days, with all the chatter online, not knowing your audience can make or break your business and your brand. Knowing your audience allows you to stop spending time on things that don’t interest them, and focus more of your energies on creating content you know will instantly resonate. Sample Questions to Ask Your Audience
Social Business Takes a Human Touch, No Really « Brian Solis Brian Solis inShare131 Served as inspiration for The End of Business as Usual… The socialization of media is the undercurrent for the Industrial Revolution of our time. Yet, here we are today, forcing social media into the aging paradigms that the social revolution set out to upset in the first place. Businesses still weigh the ROI of participation. Teams debate over who owns the company’s social presences. Marketing runs a creative contest on Facebook, but the rest of the business is unaware of the campaign. Customer service reacts to customer problems, yet product development is unaware of the recurring problems and themes. Representatives are unwittingly diluting the brand they represent with unguided tweets, updates, posts, comments, and videos. HR monitors the mistakes made by employees, but no one guides them through training, guidelines, or branding. The list goes on and on with little resolution as we are focused on real-time vs. real world. Socializing CRM 1+1 = Many What’s the value of a Like?
HOW TO: Calculate the ROI of Your Social Media Campaign Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” now available at fine bookstores (and a few not-so-fine bookstores) everywhere. First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true. The problem is that most companies aren’t doing an effective job of measuring the value of their social media campaigns. If you’re one of the people who isn't measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Understand the Value of Your Social Media Campaign But what if you’re new to social media or new to the world of direct response metrics and don't have that data or experience? Fear not.
On Assignment: Photography for Social Media I have been getting a new type of assignment over the last few months that I would have never anticipated even a year ago: Shooting corporate headshots and portraits specifically designed to be used in social media. If you are a photographer who is savvy with Facebook and Twitter, you might do well to hook up with forward-thinking people who are heavy users of social media sites. More, inside.__________ Ahead of the Curve For me, the first thought of social media headshots was in an email exchange a while back with fellow blogger Ben Popken. He told me that he "had it done," by photographer Nikola Tamindzic [NSFW]. Ben's avatar is current, cool and loose -- a perfect fit for his highly visible job Consumerist. Take a moment to check out the bottom/right sidebar at Consumerist, which features Ben's headshot as seen above. The other sidebar shots are more typical of what you would normally see used as a bio pics or avatars. Have a Compass Point Bring Some Attitude Just Do It. Your Examples
How To Use Social Media To Achieve Your New Year’s Resolutions What is your New Year’s resolution for 2011? Will you exercise more? Cut back on the junk food? Start a new hobby? And will this be the year that you finally stick to your resolution? Year after year I come up with the perfect New Year’s resolution and usually within the first few weeks of the New Year I’ve forgotten about or broken my yearly promise to myself. Step 1: Set Realistic Goals The first step in achieving your New Year’s Resolutions in 2011 is, of course, deciding what they are going to be. don’t say that you will make a video every single day of the year. For years I have wanted to embark on more creative projects. Step 2: Announce Your Resolutions To The Social Web Once you have come up with your realistic goals for 2011 it’s time to put them out there. Earlier today I posted my creativity resolution to Twitter. Step 3: Track Your Progress Publicly Once you’ve set your goals and shared them with your social networks it’s time to start tracking your progress.
Social Media in 2011: Six Choices You Need to Make - Alexandra Samuel by Alexandra Samuel | 10:00 AM January 4, 2011 2011. This is the year that will shape the future of our lives online. After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. In the big picture, this was a reasonably quick wake-up call; we’re already examining the social web’s effect on us and most of us have only been on Facebook for 3-4 years, have carried an iPhone for 2-3 years (and a Droid for less), and have been on our BlackBerries for, at most, 8 years. Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web? The pace of our online lives intensifies the need for absolutely clarity about our personal and professional goals: the Internet hurls so many tasks, distractions and genuine opportunities our way that it’s easy to get blown off course.
Social Media: The 30 Secret Rules Twitter 1. You are what you retweet. 2. 3. 4. 5. 6. 7. 8. 9. StumbleUpon 10. 11. 12. 13. Reddit 14. 15. 16. 17. Digg 18. 19. 20. 21. 22. Facebook 23. 24. 25. 26. 27. 28. 29. The Final Rule 30. HOW TO: Do Almost Anything Online in 2010 It's a new year, which means it's time to make resolutions, take on fresh challenges, learn new things and change our lives for the better. Perhaps you want to lose 10 pounds, travel more, or get the job you really want? Mashable has been building a vast archive of how-to guides on everything from professional networking to planning a vacation online — what better time to release a combined list than at the beginning of a new decade? If you're looking to improve your life in 2010, we hope you'll find these 40+ How-To guides useful. Professional Goals Many professionals today are primed to leverage online tools for success in 2010. Lifestyle Goals It would probably give you a serious case of the Blue Mondays, but if you so desired, you could manage your entire life without leaving your computer chair. Fun From satire to songs, the web is, to put it plainly, a fun place. Bonus: Twitter [img credits: Marcin Wichary, viagallery.com, webmove]
Every Tips You Ever Need to Know About Google Buzz You felt left out. Alone. Advertisement You are at the Dark corner of your room and confused about Buzz. Understood! So what is this Buzz about Google Buzz? Google Buzz is a social media application integrated with your Gmail account. That is the simplest way to put a description of Buzz when it is actually much more interactive. Long story short. I’m here to show you how to get started with Google Buzz. Step 1: If you do not have a Google profile, create one for yourself. Remember what is your profile address which you can share via Email or IM. Access your profile and click “Edit Profile” located at the right side top of your screen. Fill up the necessary information. Google will then try to determine your websites and present you with a list of suggestion. Add your favorite sites from the suggestions to your Google profile. Now here is something you need to know. This is to ensure that Google consider those sites verified as yours. Edit your theme at Tumblr (Theme Tab), add the <link> tag: Or