Breakdown of the Blogosphere | Everything you need to know about who makes up the blogosphere, what and why they are blogging, and how much time is being spent doing so. Breakdown of the Blogosphere Who’s Blogging Right Now? There are a total of 133 million total blogs in the blogosphere. Bloggers from the U.S. make up 48 percent of the total blogosphere. Why and What People Blog Personal musings make up the most popular blog topic. Impacts of Blogging Bloggers report that 42 percent have become friends with someone they’ve met in person through their blog. Top Reasons People Blog The most popular reason that people blog is to keep friends and family updated. How Much People Are Blogging Twenty percent of bloggers blog one to two times a day. Hours Per Week Spent Blogging Bloggers who spend less than one hour a week blogging make up 26 percent of the blogosphere.
Coca-Cola Promoted Trend Nets 86 Million Impressions on Twitter In just 24 hours, Coca-Cola's first Promoted Trend garnered 86 million impressions and an engagement rate of 6%, according to the company's Global Interactive Marketing Vice President Carol Kruse in an interview with The Financial Times. Following in the footsteps of Disney/Pixar, Coca-Cola is the second company to reach Twitter audiences by advertising as a Trending Topic on Twitter. The cost for this particular Twitter ad buy is said to be tens of thousands of dollars, but Kruse indicated that the expense was small relative to other ad buys and that Coke is pretty pleased with its initial Promoted Trends experiment. The company choose to run with its Promoted Trend campaign during Wednesday's World Cup matches, a peak time for Twitter activity. Given that the soda-making giant has gone on record with its Promoted Trends results, we definitely expect to see even more big brands follow suit.
The State of the GeoSocial Universe [INFOGRAPHIC] Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA. With constant news reports and studies regarding the adoption rates of social networking platforms like Foursquare, Gowalla, Facebook, Loopt and SCVNGR, a clear idea of the big picture can get a little muddled. Is Facebook really as popular as we think? To better answer these questions, behold the "GeoSocial Universe." Facebook, with over 500 million users, is still around 10 times smaller than the worldwide mobile market. The key here is convergence. The infographic below shows the number of users on each network, and what portion of those users overlap with the huge mobile "sun." Does this put things into perspective? More Social Media Resources from Mashable:
Social media stops cops raiding Musa The gannet is gone folks. It has been consumed as if by a bunch of, well, gannets. :-) But it's thanks to the online crowd that we didn't have a run in with the police... What a 24 hours we had yesterday. STV, The Scotsman and the Evening Express (along with our blog, Facebook and Twitter streams) told the world we were serving gannet for a few days. Gannet is normally only consumed on the island of Lewis and just 2000 baby gugas/gannets are culled (legally) each year. To the islanders it's a proud tradition, to many urban types it's something that should be stopped. After people saw what we were doing we were flooded with emails and phone calls - from press and islanders, who were praising us for bringing to the world's attention an old Scottish tradition, which dates back easily to the 1500s. Then the RSPB got in touch and they weren't happy. Then Grampian Police contacted us. So we tweeted, blogged and Facebooked that gannet was free to anyone who came in and wanted to try it.
Fashion Week Takes Over Twitter [INFOGRAPHS] This fall, brands, marketers and media turned to social media to generate real-time coverage and buzz among followers of New York Fashion Week — and nowhere was the impact of those efforts more apparent than on Twitter. According to social media measurement platform Trendrr, which produced the infographs below, more than 165,000 tweets pertaining to Fashion Week were posted between Thursday, September 9 and Thursday, September 16. Friday, September 10 was the biggest day at 34,000 tweets; hashtag #nyfw also became a trending topic on Twitter that day. The conversation generated a number of benefits for brands who were active during the week, most of which received a healthy increase in followers. One of the more surprising beneficiaries of Twitter buzz was South Korean designer Bumsuk Choi, who managed to boost his Twitter following by 1,200 followers — a 40% increase from his previous following — despite not having delivered a single tweet in English throughout the week.
The Most Overused Buzzwords and Marketing Speak in Press Releases Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let’s be honest, we’ve all used it at one time or another — shame on us. But which buzzwords are the most overused? I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago. So I searched PRWeb’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. To come up with the list of buzzwords I started with the usual suspects then got some more ideas from Wikipedia and TechCrunch. My list of terms could have gone on endlessly but I decided to cap it at 75 100 (the list is growing based on suggestions in the comments). Which terms do you think are the biggest offenders?
Planning a social media strategy? Then try this. « 'If only we'd thought of that' Posted by Richard Pentin on September 25, 2010 This fabulous chart by Advanced Human Technologies Group really struck a chord with me. Not only does it beautifully explain the process one needs to go through to develop a social media strategy but it also made me realise just how much I need to brush up on my powerpoint skills! You can download a copy of this Social Media Strategy Framework here. (Discovered via Frank Striefler) Like this: Like Loading...
Top Twitter trends for 2010 led by Gulf Oil Spill 13 December '10, 11:41am Follow The Noun Project Uncovers the Designers Behind Our Universal Symbols | Co.Design Pop quiz: who designed the instantly-recognizable, universal symbol for "recycle"? Yeah, we didn't know either -- until we consulted The Noun Project, a brilliant site that's part design utility, part history lesson. Not only can you download any of these icons and symbols for free, the site also pops up a neat little factoid for each one. ("Recycle" was designed by Gary Anderson in 1970, by the way.) Edward Boatman launched The Noun Project via Kickstarter with a simple goal: to build a site for "sharing, celebrating and enhancing the world's visual language." Apparently it was an idea the web was waiting for, because Boatman has already received more than double the project's original budget of $1500. The just-plain-usefulness of the site is obvious to anyone who's ever used CopyPasteCharacter, a similar compendium of typographical symbols. Load more? Not all icons have designer credits, but many do.
Vodafone foursquare #mobilemayor's crowned My Year Without Newspapers: A first hand guide to avoiding newspapers on the Tube When I started this experiment in January 2010, I knew that avoiding newspapers in a city like London was virtually impossible. To bring it to life I filmed a Tube ride from Balham to Holborn to show just how touch it was. After you've watched the clip, I'll give you my tips on avoiding newspapers on the Tube. Five tips on avoiding newspapers on the Tube Wear shoes you love - the best newspaper-avoidance strategy I have discovered is staring at the floor which means you spend more time looking at your shoes than you normally would. Position yourself toward the end of the carriage - one of the safest places I've found is standing up against the doors connecting carriages as it provides the best obstruction between you and those enjoying their daily news Be nice to your BlackBerry - I've found myself typing emails to avoid catching glimpses of newspapers on the Tube but in rush hour this is significantly harder. There you have it. Five steps to newspaper-less bliss. Adam