Breakdown of the Blogosphere | Everything you need to know about who makes up the blogosphere, what and why they are blogging, and how much time is being spent doing so. Breakdown of the Blogosphere Who’s Blogging Right Now? There are a total of 133 million total blogs in the blogosphere. Bloggers from the U.S. make up 48 percent of the total blogosphere. Why and What People Blog Personal musings make up the most popular blog topic. Impacts of Blogging Bloggers report that 42 percent have become friends with someone they’ve met in person through their blog. Top Reasons People Blog The most popular reason that people blog is to keep friends and family updated. How Much People Are Blogging Twenty percent of bloggers blog one to two times a day. Hours Per Week Spent Blogging Bloggers who spend less than one hour a week blogging make up 26 percent of the blogosphere.
The Most Powerful Colors in the World by COLOURlovers When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture. [click to view in full size] Turns out the blue-berry doesn't fall far from the bush. While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Would A Corporation By Any Other Color, Still Profit As Well? Color is an important part of any brand, but along with the actual name of a company... The Colors of 1 Million Brand Icons Uh-oh! Team
Coca-Cola Promoted Trend Nets 86 Million Impressions on Twitter In just 24 hours, Coca-Cola's first Promoted Trend garnered 86 million impressions and an engagement rate of 6%, according to the company's Global Interactive Marketing Vice President Carol Kruse in an interview with The Financial Times. Following in the footsteps of Disney/Pixar, Coca-Cola is the second company to reach Twitter audiences by advertising as a Trending Topic on Twitter. The cost for this particular Twitter ad buy is said to be tens of thousands of dollars, but Kruse indicated that the expense was small relative to other ad buys and that Coke is pretty pleased with its initial Promoted Trends experiment. The company choose to run with its Promoted Trend campaign during Wednesday's World Cup matches, a peak time for Twitter activity. Given that the soda-making giant has gone on record with its Promoted Trends results, we definitely expect to see even more big brands follow suit.
The State of the GeoSocial Universe [INFOGRAPHIC] Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA. With constant news reports and studies regarding the adoption rates of social networking platforms like Foursquare, Gowalla, Facebook, Loopt and SCVNGR, a clear idea of the big picture can get a little muddled. Is Facebook really as popular as we think? To better answer these questions, behold the "GeoSocial Universe." Facebook, with over 500 million users, is still around 10 times smaller than the worldwide mobile market. The key here is convergence. The infographic below shows the number of users on each network, and what portion of those users overlap with the huge mobile "sun." Does this put things into perspective? More Social Media Resources from Mashable:
US Online Ad Spend to Close in on $40 Billion US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011. eMarketer’s previous US online advertising forecast from July 2011 was among the more bullish estimates issued during the year, yet consistently stronger-than-expected results from major industry players and the IAB/PwC through the first three quarters of 2011 contributed to the upward revision. “Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst. About eMarketer eMarketer publishes data, analysis and insights on digital marketing, media and commerce.
Social media stops cops raiding Musa The gannet is gone folks. It has been consumed as if by a bunch of, well, gannets. :-) But it's thanks to the online crowd that we didn't have a run in with the police... What a 24 hours we had yesterday. STV, The Scotsman and the Evening Express (along with our blog, Facebook and Twitter streams) told the world we were serving gannet for a few days. Gannet is normally only consumed on the island of Lewis and just 2000 baby gugas/gannets are culled (legally) each year. To the islanders it's a proud tradition, to many urban types it's something that should be stopped. After people saw what we were doing we were flooded with emails and phone calls - from press and islanders, who were praising us for bringing to the world's attention an old Scottish tradition, which dates back easily to the 1500s. Then the RSPB got in touch and they weren't happy. Then Grampian Police contacted us. So we tweeted, blogged and Facebooked that gannet was free to anyone who came in and wanted to try it.
Fashion Week Takes Over Twitter [INFOGRAPHS] This fall, brands, marketers and media turned to social media to generate real-time coverage and buzz among followers of New York Fashion Week — and nowhere was the impact of those efforts more apparent than on Twitter. According to social media measurement platform Trendrr, which produced the infographs below, more than 165,000 tweets pertaining to Fashion Week were posted between Thursday, September 9 and Thursday, September 16. Friday, September 10 was the biggest day at 34,000 tweets; hashtag #nyfw also became a trending topic on Twitter that day. The conversation generated a number of benefits for brands who were active during the week, most of which received a healthy increase in followers. One of the more surprising beneficiaries of Twitter buzz was South Korean designer Bumsuk Choi, who managed to boost his Twitter following by 1,200 followers — a 40% increase from his previous following — despite not having delivered a single tweet in English throughout the week.
ClickZ | Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. It short, it needs to tell people what they can expect from the article. 2. Definitions of clickbait will vary, but I think many people will agree on what crappy clickbait is. 3. 4. Social media. 5. 6. 7. 8. 9.
The Most Overused Buzzwords and Marketing Speak in Press Releases Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let’s be honest, we’ve all used it at one time or another — shame on us. But which buzzwords are the most overused? I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago. So I searched PRWeb’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. To come up with the list of buzzwords I started with the usual suspects then got some more ideas from Wikipedia and TechCrunch. My list of terms could have gone on endlessly but I decided to cap it at 75 100 (the list is growing based on suggestions in the comments). Which terms do you think are the biggest offenders?
Planning a social media strategy? Then try this. « 'If only we'd thought of that' Posted by Richard Pentin on September 25, 2010 This fabulous chart by Advanced Human Technologies Group really struck a chord with me. Not only does it beautifully explain the process one needs to go through to develop a social media strategy but it also made me realise just how much I need to brush up on my powerpoint skills! You can download a copy of this Social Media Strategy Framework here. (Discovered via Frank Striefler) Like this: Like Loading...
The Cluetrain Manifesto