GreenTech - TechCrunch

Green Options - Organic living, eco product reviews, tips for going green and more Building guru Schneider woos homeowners to energy savings Top global building controls and energy management company Schneider Electric launched an energy-reducing program today targeting residential consumers. Specifically, the offering is in demand response, which was a hot area last year. Demand response is program in which utilities can offer financial incentives for customers who turn down energy usage during critical or peak load times, usually during the day. The rollout of the smart grid has enabled such opportunities for companies like Schneider. The move is indicative of an industry-wide shift towards home energy management offerings. “The residential electric market accounts for approximately 21 percent of total electric usage globally,” said Don Rickey, senior vice president of energy business at Schneider. The company’s move into the residential energy management and demand response territory also reflects a trend in cleantech. “The goal of the device is to get you to look at the thing reasonably often,” Kuzkin said.

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