5 Web Files That Will Improve Your Website The amount of code that developers encounter regularly is staggering. At any one time, a single site can make use of over five different web languages (i.e. MySQL, PHP, JavaScript, CSS, HTML). There are a number of lesser-known and underused ways to enhance your site with a few simple but powerful files. This article aims to highlight five of these unsung heroes that can assist your site. They’re pretty easy to use and understand, and thus, can be great additions to the websites you deploy or currently run. An Overview Which files are we going to be examining (and producing)? The files I’ll talk about here were chosen for their usefulness as well as their ease of implementation. We’re going to cover robots.txt, favicon.ico, sitemap.xml, dublin.rdf and opensearch.xml. Let’s start with the most familiar one: robots.txt. Robots.txt The primary function of a robots.txt file is to declare which parts of your site should be off-limits for crawling. Creating a Robots.txt File Favicon.ico Sitemap.xml
The Difference Between Value and ROI « MetricsMan Social media and public relations programs create value and in some cases generate demonstrable ROI. The two concepts are different in important ways. They are related like the rectangle and the square. ROI is a financial metric – percentage of dollars returned for a given investment/cost. Value is created when people become aware of us, engage with our content or brand ambassadors, are influenced by this engagement, and take some action like recommending to a friend or buying our product. From a sales process perspective, the ultimate value of a social media program may be in increasing the number of people who are likely to buy our products and services. Many of the well-intentioned but misguided attempts to rename or reinvent what ROI means in social media – return on influence and return on engagement probably getting the most play – seem to be the result of an inability to distinguish value creation from ROI. Make sense? Like this: Like Loading...
Web Analytics You Should Know Good morning, happy people! It’s SMX East time and I’m already giddy on my apple juice. I also just realized I’m sitting so close to the speakers that it’s literally awkward to look at them. Front row seating fail. Hopefully you’re as sugarcoated as I am because we’re ready to go. Chris Sherman is waking us up moderating Andrew Beckman, Jill Emerson, Ben Seslja and Mathieu Sussman. Up first is Ben Seslija. Analytics allows us to track lots of different elements of searcher behavior. Your success lies in the fundamentals. Tracking: Track your funnel. 13 Key Metrics to Follow Level 1 ImpressionsClicksCTRCostCPCAvg position Level 2 Conversion SalesCPAConversion RatesRevenueROI Level 3 Customer GEOTime of ConversionDemo, LTV, Behavior, etc Pay attention to regional differences. Top 5 Tips for Utilizing Market Differences Your Quality Score is essentially: Ad Rank = Bid x Quality Score. 5 Tips to Improve Quality Scores Before you run wild on your SEM, make sure you know what you want to show up for.
Twitter Benefits a Mix of Hard, Soft Metrics | Interviews Though companies increasingly use Twitter for business-more than half of Fortune 100 companies do -- most still want to determine their return on investment in the microblogging service, and are stuggling to do so. Susan Hall recently spoke to Mark Evans, director of communications for social media metrics company Sysomos, about the difficulty in determining ROI for Twitter. Hall: What did your company's study "Inside Twitter" determine about how companies use Twitter?Evans: The study looked at common keywords in the profiles on Twitter. Some of the things that jumped out at us were marketing, advertising, design, consultants so marketers and advertisers in particular are really embracing Twitter as a tool. "You can't just watch from the sidelines. Mark Evans Sysomos Hall: So what are the company's costs for using Twitter? A challenge for a lot of companies is to figure out who actually does social media. One of the hottest jobs around these days is community manager.
Goodbye, headaches. Hello, menus! As a theme developer, most of the support questions I get are about configuring menus. If you’re also a theme developer, you have probably run into the same questions I have. The trouble is that a large majority of users want custom menus and no two menus are the same. There are tons of plugins that fix this problem in their own way. Even some theme developers have integrated menus systems into their themes. Unfortunately, all of these solutions are different. In this tutorial, I’ll walk you through the features of the new system and how to build this into your theme if you’re a developer. What the menu system offers In WordPress 3.0, you’ll gain another admin screen under your Appearance menu called Menus. Theme Locations: If your theme supports nav menus, it’ll register new locations for you to add your custom-created menus.Individual Menus: This is where the names of your menus will appear after you’ve created them. Each menu item can has its own configuration section too. <? <? <?
The ROI of Measuring Social Media ROI You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that “something” needs to be worth more than or as much as what was put in…why? Let’s say your company set up a social media campaign that cost 100k a year. The campaign was generating links, building relationships with users, coming up with product ideas, and just overall making customers happy. The ROI before engaging in social media and the ROI once you engage in social media are different. The assumption that companies make is that social media needs to bring in a dollar amount at the end of the day, I’m going to play devils advocate and say when it comes down to dollars and cents, social media is going to lose you money! Let’s use a different example. I don’t think we should convince or persuade anyone to do anything. check out this list from Peter Kim or this list from Now is Gone The truth is that measuring things is not THAT big of a deal.
10 ways to measure social media success | Blog There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business. So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. Let it breathe The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement. To do this effectively, you’ll need to give your social media strategy time. Take the Skittles campaign. Social media vs TV advertising Here I want to make a small point on accuracy, and attribution. Take a snapshot Before you start the clock it is a good idea to benchmark where you’re at...
Template Changes/Tags for Wordpress 3.0 By now everybody must be knowing that WordPress 3.0 will soon be released with some heavy duty featureset which will enable WordPress to directly compete with other CMS systems like Joomla and Drupal. And as happens with any other new version of WordPress, there are bound to be some new features/functions available for WordPress which Theme/Plugin authors need to keep themselves updated with. Let me tell you about all the new template changes required for WordPress 3.0 which the theme authors should keep themselves updated with. Custom Menus This new feature enables you to have custom menus in WordPress which can have pages/categories/external links or even links to posts in a single menu. wp_nav_menu() function has the following parameters: id – The menu id. But before using the above command to print the custom menu, you need to add support of Custom Menus to your theme by adding the following code in your theme’s function.php file: Custom Post Types plus Custom Taxonomy Improvements
Comment calculer Le ROI du projet Return On Investment ou Retour Qu'est-ce que le ROI du projet ? ROI projet, définition Le ROI est la mesure de l'efficacité d'un investissement en termes de rentabilité. Il consiste généralement en un simple ratio comparant la valeur du coût de l'investissement avec sa rentabilité. Pour être qualifié de rentable, un investissement doit nécessairement se transformer en source de recettes à plus ou moins brèves échéances. Pourquoi calculer le ROI du projet ? Calculer le ROI (Return On Investment), ou Retour Sur Investissement RSI en français, est une étape essentielle avant de démarrer les premiers travaux. Comment calculer le ROI du projet ? Demeuré pratiquement inchangé depuis le début du siècle dernier (Du Pont de Nemours), le calcul n'envisage dans sa version actuelle que les retours financiers directs. Il n'est que temps de le réviser en profondeur afin de prendre en compte les intangibles caractéristiques de l'avantage concurrentiel attendu. Le manager de projet maîtrise la finance Quelques ressources en complément