
Sincerely - Makers of Postagram, PopBooth, Ink, and the Ship Library How Three Businesses Scored Big with Gamification Ready or not, gamification is taking the business world by storm. For anyone unfamiliar with gamification, it's the application of game-like elements such as challenges, points, badges and levels to business and other nongame websites. An estimated 70 percent of the top 2,000 public companies in the world will have at least one gamified application by 2014, Stamford, Conn.-based research firm Gartner Inc. predicts. Patrick Salyer, CEO of gamification platform Gigya, believes there are two keys to success with gamification. "One is making sure that all gamified elements are inherently social," he says. The other is to focus on rewarding activities that create value for your businesses. Companies should weigh a number of factors before deciding whether to get into the gamification game. USA Network's Club Psych fan loyalty site 1. Related: How Badgeville Is Gamifying the Internet Lesson learned: Turn visitors into brand ambassadors. The Verizon Insider game and online community 2. 3.
chirp.io - Let's teach the machines to sing Samsung Among the First to Innovate with Badgeville's Behavior Platform Last week, Samsung was among the first to announce integration of Badgeville’s new behavior platform in Samsung Nation. Samsung has put their weight behind the rollout. Rather than gamify one marketing campaign or a single product site, the company brought gamification into the forefront and integrated the new features throughout the US corporate site. With missions like register and review Samsung products, Samsung Nation aims to tie together the already bubbling Samsung community with game mechanics and social leaderboards. ”We created Samsung Nation as another way to demonstrate to these enthusiasts that we appreciate their loyalty and interest. Samsung Nation not only benefits the company’s already enthusiastic community. The behavior graph is based on the open graph protocol and provides the tools to track user actions on site, giving an in depth look into how users interact with the site and with each other. The fusion of social and gamification is a great fit.
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Engaginglab Massively Multiplayer Online ... Shopping? It's Real, Addictive and Brutal | Wired Business Photo: Little Black Bag Every New Year’s, Japanese shoppers line up to snag so-called “lucky bags” stuffed with last year’s clothes, shoes and even tea bags. Deal-hungry buyers have no clue what’s inside, but they do know they’re getting their loot at a hefty discount. If they don’t like what they get, they can trade with other shoppers. This tradition, known as fukubukuro, goes back at least 100 years. The service’s key difference with fukubukuro is that Little Black Baggers can choose one of the products in their bags. You start off by taking a style quiz, a survey of what styles fit your personality, like hipster, boho, downtown glam, or preppy. My fashion personality turned purse. The company crunches all your data to compute your personal style. Digital bag clutched tightly, I was free to roam through hundreds of purses, bracelets, earrings, necklaces, lotions, scarves and fragrances from brands like Big Buddha, Steve Madden, Nila Anthony and Betsy Johnson. In a word: data.