The Gamification Revolution Goes Global Alicia Bonner Ness (@AliciaBNess) is the Communications Manager at CDC Development Solutions where she seeks to amplify the stories and impact of skills-based volunteerism and enterprise development around the globe. She is the editor of the online magazine The New Global Citizen. Last month GSummit stopped in Washington, DC for GSummitX, a Meetup event designed to educate the masses about the benefits of gamification. “Gamification?” It’s this response that leads Gabe Zichermann, the author of The Gamification Revolution and two other books, to lead workshops on the topic. Psychological understanding of gaming is changing the way organizations and even governments motivate positive behavior change and compliance. Gaming behavior follows a simple cycle, driven by dopamine production. We asked, “How can we get more Americans engaged in the world?” Gabe proceeded to facilitate a Gamestorm called 3-12-2.
A game to be played at work: using gamification to engage your staff Peter Hosking is Director of ghosydney.com. gho works with organizations in retail, banking, education and the public sector. Increasingly gho is seeing more investment in new technology and creative communications to protect and grow quality people to, in turn, become strong advocates for their brands. One area gaining increasing interest this year when discussing ways to improve customer engagement is gamification. Google trend data shows that interest in the subject has jumped remarkably just this year. Given ADMA’s recent content marketing survey showing the number one challenge facing marketers is finding content that genuinely engages their customers, maybe this shouldn’t be surprising. The business argument for pursuing innovative methods like gamification is clear enough. But before making the investment in these opportunities, perhaps we should look inside the organisation first to determine how engaged the average employee is. Employees are just as disengaged People, not puppets
Game Elements: What are they and Why are they so Effective? BankersLab Game Elements: What are they and Why are they so Effective? July 3, 2013 What makes a Lab product a game and what makes it such a powerful learning tool? What are the common elements that make football, Angry Birds and Scrabble so much fun? That games have a pre-defined objective, e.g. to hit a ball into a goal.A set of rules or limitations that make an activity into a game and finally, a game like attitude – e.g. the player follows the rules willingly to enjoy the experience.The player is voluntarily overcoming obstacles. Based on Suit’s framework the gaming aspects of Lab products are easy to identify. The main advantage of a serious game is that they allow learners to test their expertise in a virtual world, applying theoretical concepts to simulated scenarios. An Easy Introduction: Scaffolding Motivating Mastery: Progression Loops Typically, game designers build individual quests that help players arrive at the end goal. Join us in gamifying learning!
What can gamification do for a small business? Gamification - where game mechanics are used to engage employees - can have a direct and substantial impact on a company's revenues. The idea has been around for a while, but it has only recently entered the business market. The technique has many applications, including sales, encouraging customers to participate in online communities, supporting HR and annual reviews. Gamification borrows video game features such as points, leader boards, achievements and rewards. If used correctly it can motivate employees by keeping them engaged and able to work in a more efficient way. The good news for SMBs is that you don't need a big budget for gamification, as much of the software is cloud-based. Products Buying into gamification is easy. Meanwhile, a gamification app, Compete, from LevelEleven on the Salesforce AppExchange features sales contests aimed at motivating staff. Gamification can be used to drive behaviour in areas such as sales, says Lusher. At work Integration
A game to be played at work: using gamification to engage your staff Peter Hosking is Director of ghosydney.com. gho works with organizations in retail, banking, education and the public sector. Increasingly gho is seeing more investment in new technology and creative communications to protect and grow quality people to, in turn, become strong advocates for their brands. One area gaining increasing interest this year when discussing ways to improve customer engagement is gamification. Given ADMA’s recent content marketing survey showing the number one challenge facing marketers is finding content that genuinely engages their customers, maybe this shouldn’t be surprising. The business argument for pursuing innovative methods like gamification is clear enough. But before making the investment in these opportunities, perhaps we should look inside the organisation first to determine how engaged the average employee is. Employees are just as disengaged Studies into employee engagement are not pretty. Enter gamification. Lessons from customer gamification
Gaming at work cracking tough diseases A 16-year-old boy in Bulgaria is helping some of MIT's smartest minds to map the human brain – by playing an online game. And someday, that work might be used to solve the mysteries of Alzheimer's or Parkinson's disease. The youth is one of some 70,000 participants from 100 countries taking part in EyeWire, an online competition launched last December by researchers at the Massachusetts Institute of Technology. He's the top "scorer" in the game, in which participants map connections between retinal neurons to develop a 3-D portrait of a single cell. The concept was one of several applications of gaming technology on display this past week at the 9th Annual Games for Health conference in Boston, where gaming programmers in flip-flops and T-shirts rubbed elbows with academicians and medical professionals in the occasional suit and tie. [See also: mHealth, meet Boston's innovators.] [See also: What will Google Glass do for health?.]
Enterprise Gamification – Exploiting People by Letting Them Have Fun Mario Herger, Senior Innovation Strategist, SAP Labs 25 April 20135:00-6:30pm (5:00-6:00 presentation and Q&A, followed by networking until 6:30)George E. Pake Auditorium, PARCmap/ directions about PARC forum description Using game mechanics and game design techniques in non-game contexts like business applications have shown significant increases in user engagement, and increased the ROI and other metrics. presenter(s) Mario Herger is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP. In his work as head of the Gamification Initiative at SAP he has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Banking etc. He has a Ph.D. in Chemical Engineering from the Vienna University of Technology and an undergraduate degree in International Business Management from the Vienna University of Economy.
Gaming the globe: a short history - technology Last updated 12:07 05/07/2013 PEW PEW: Gamification is gaining traction everywhere from corporate boardrooms to jihadi chat forums. If you're checking in on Foursquare or ramping up the "strength" of your LinkedIn profile, you've just been gamified - whether or not you know it. "Gamification," today's hottest business buzzword, is gaining traction everywhere from corporate boardrooms to jihadi chat forums, and its proponents say it can revolutionize just about anything, from education to cancer treatment to ending poverty. While the global market for gamification is expected to explode from US$242 million in 2012 to US$2.8 billion in 2016, according to market analysis firm M2 Research, there is a growing chorus of critics who think it's little more than a marketing gimmick. So is the application of game mechanics to everyday life more than just a passing fad? Kellogg's cereals offers its first "premium," the Funny Jungleland Moving-Pictures book, free with every two boxes. 1980s April 2011
How to Use Gamification to Motivate Your Agents By Erica Strother | Published: June 28, 2013 | Comments (1) We recently polled community members to ask if they’re currently using gamification as a part of the training process, and an overwhelming majority (more than 70%) of those who answered weren’t sure what gamification is. The truth is, even if you aren’t familiar with the term, you’ve probably used gamification techniques in some form or fashion. Currently, 88% of organizations say they run competitions in the workplace. Last week I spoke with Scott Buchanan of NICE Systems to find out what’s new in gamification technology and how call centers best leverage it for training and development. NICE Systems and Bunchball have partnered up to help organizations improve performance among customer-facing and back office employees by using gamification techniques such as virtual challenges, contests, and quests. According to NICE, many organizations are investing in gamification to drive employee performance and customer engagement.