Internet trends: marketing research & predictions

The TrendWatch Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003 Третья промышленная революция – солнце с ветром, водород, 3D-принтеры Экспертное сообщество всё отчетливее осознаёт, что дальнейшее развитие цивилизации по исторически сложившемуся пути невозможно, так как ныне появились новые глобальные проблемы, угрожающие существованию этой цивилизации. Впервые в истории человечества сдвинулись со стационарных уровней важнейшие показатели состояния биосферы. К таким показателям можно отнести: резкое ухудшение качества воздуха и воды; глобальное потепление; истощение озонового слоя; уменьшение биоразнообразия; достижение предела пищевых, сырьевых и энергетических возможностей биосферы; утрату нравственных ориентиров значительной частью человеческого сообщества (так называемый «феномен аморального большинства»). Памятник нашему поколению будет выглядеть, видимо, так: посреди огромного шламового отвала стоит величественная бронзовая фигура в противогазе, а внизу на гранитном постаменте надпись: «Мы победили природу!». 1) Переход на возобновляемые источники энергии (солнце, ветер, водные потоки, геотермальные источники).

Theory | Brandactivation.nl - A BrandBase Blog What is Brandactivation? The definition: Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating: 1. interest 2. trial 3. loyalty New communication means are being introduced every year. It is clearly evident from this list of means that the marketing communication is a profession for well-trained specialists. Opportunity: Most marketers are rigid and non-commercial McKinsey published a report about the marketing profession, from which the following conclusions were drawn: The reputation of marketers is at an all time low Marketers are described by CEOs as undisciplined, non-commercial and rigid. 80% of the marketing plans is unsuccessful This is great news for marketers that are commercial, are not rigid and are prepared to innovate. From Advertising Brands to Brand activation Power to the People. Why Brand activation Information selection Relevance Experiences CURRICULUM VITAE, Drs.

Limits to growth Become a smarter digital marketer “There is nothing we can do” – Meadows | Damn the Matrix FORMAT interviews Dennis Meadows, author of “The Limits to Growth”, about the shocking position of the planet. 40 years ago, Dennis Meadows presented the best seller “The Limits to Growth”. In it, he predicted, not the exact date of the apocalypse, but the U.S. researchers showed by means of computational models, that by mid-century, the resources of planet Earth will be depleted. The book sold 30 million copies and Meadows is now regarded as the most famous “Sunset prophet” of the world. FORMAT: Mr. Meadows: What we meant in 1972 in “The Limits to Growth”, and what is still true, is that there is simply no endless physical growth on a finite planet. FORMAT: In your 13 scenarios the end of physical growth begins – that is, the increase in world population, its food production, or whatever else they produce or consume – between 2010 and 2050. Meadows: You cannot compare our current situation that way. FORMAT: cancer as a metaphor for uncontrolled growth? Meadows: Yeah. FORMAT: How?

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