Facebook’s Gone Rogue; It’s Time for an Open Alternative | Epice Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination. It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader. Soon everybody — including your uncle Louie and that guy you hated from your last job — had a profile. And Facebook realized it owned the network. Then Facebook decided to turn “your” profile page into your identity online — figuring, rightly, that there’s money and power in being the place where people define themselves. So in December, with the help of newly hired Beltway privacy experts, it reneged on its privacy promises and made much of your profile information public by default. This spring Facebook took that even further. Care to write a status update to your friends? No, that’s just wrong. What?
La génération SMYX Posted in Tendances Sociales - vu 562 fois Débutons par le process de création de cette dénomination : (Social) – (Media) – (Génération Y) – (Génération X) Voici donc les 4 gènes qui donnent le caractère inimitable à cette génération de bâtisseurs sociaux : les Gestionnaires de Communautés (alias Community Manager). Peu importe leur localisation (intégrés en entreprises, intégrés en agence ou encore en freelance), ils possèdent un ensemble de caractères qui leurs sont propres et qui leur permettent d’être efficaces dans leur mission. Ainsi, je les classerai en 4 catégories distinctes : Issus de la première génération d’exploitants de l’outil web, ils ont construit un Savoir Faire basé sur l’évolution des plates formes et sur leur manière d’appréhender Internet. ici il pourrait s’agir de la partie la plus importante de la définition du/de la SMYX. J’aime à dire que les SMYX sont les caméléons de la toile. Leur temps ne compte pas … À propos de MathieuSitaud One Comment
Adding More Features to the Like Button Since it launched in April, the Like button has given you the opportunity to make your websites more social in just a few steps. Today, we’re releasing more features for the Like button to add even more value to your site. Commenting for the iFrame versionPublishing to connected users via the Graph APIMore robust analytics Commenting Now Enabled with IFrame Version Now, when a user adds a comment to the iFrame version of the Like button, a larger, more prominent story will be shared with the user’s friends. In the past, we’ve seen comments result in increased distribution and referral traffic. Publishing to Connected Users via Graph API We encourage websites with objects that people may want to more permanently connect with, such as a brand or product, to publish relevant updates to its connected users. If you’re publishing to more than a handful of Pages, you now have the ability to publish to multiple Open Graph Pages via the Graph API. First, get an access token for your application:
10 Essential Social Media Tips for Ecommerce Sites Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers. But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling. Take the “King” of ecommerce sites, Amazon.com, as an example. While the sharing links are above the fold, they’re in the bottom-right corner of the screen. It’s hard to know how to promote your products and brand on social networks, without sacrificing potential sales. Basic Social Media Optimization for Ecommerce Sites 1. First things first: You need to figure out where your site visitors are sharing your products. AddThis provides data on social sharing trends which you can use to make some generalizations about social sharing right out of the gate. 2. 3. 4. 5. 6. 7. 8. 9.
Caterpillar Cowboy: How Facebook will win the Internet and why that scares the shit out of me (This post is a longer take on the things mentioned here and here.) Pre-condition #1: Identity Facebook, with the release of social plugins, has officially announced that they believe they are the Internet’s digital identity system*. How so? [Update: My old boss Ted reminds me that Amazon Associates widgets also assume you are logged in, to show you personalized ads. Pre-condition #2: Traffic Everyone wants traffic, and nobody has more of it than Facebook. Scary Result #1: Ad network domination Given pre-condition #2 (traffic), Facebook Like buttons are going to be everywhere. What does this mean? Scary Result #2: We know what you buy There’s been lots of talk about Facebook Credits - a Facebook created currency that allows you to buy real or virtual goods using your credit card, PayPal, etc. A Facebook credit card is different. Scary Result #3: We know where you are f8 attendees had RFID chips implanted in their badges.
HOW TO: Build a Facebook Landing Page for Your Business This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You've probably seen custom Fan Pages like those of Best Buy and Victoria's Secret. These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. More business resources from Mashable:
Les 10 Impostures de la Blogosphère Marketing Française 8inShareinShare8 Je suis énervé contre la blogosphère française, contre les entrepreneurs français, contre le web et surtout contre moi-même. La France n’est pas un acteur majeur des nouveaux médias. L’Europe n’est (presque) pas un acteur majeur des nouveaux médias. Nous sommes nulle part, nous sommes nuls partout. 1. Qui est la principale puissance médiatique qui commente promeut ou détruit les nouvelles technologies du web ? Robert Scoble est un ancien employé de Microsoft qui a vu parmi les premiers le besoin de transparence et la nature conversationnelle du web. En France nous avons Christophe Lauer qui pousse à longueur de tweet les nouvelles technos de Microdaube aux agences de com’. J’aime beaucoup Clauer comme Cotweep, mais ça ne va pas nous mener bien loin. 2. Julien, faut que je te dise un truc. NEWSFLASH – Twitter est un média de conversation ! Tu pourrais prendre exemple sur Brian Solis, le maître des conversations US. . 3. J’ai même pas la force de comparer, c’est désespérant.
How to Claim Your Facebook Places - PCWorld Business Center If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not. Even if you don't choose to take advantage of Facebook Places to promote business, you should still claim ownership of your place to ensure the information is accurate. With half a billion Facebook members, odds are good that at least a few of them are your customers. That means there is a likelihood that someone will "check-in" to Facebook Places at your place of business and your establishment will have a Facebook Places page whether you intend to use it or not. You don't have to bother claiming your Place. But, if it's going to be there anyway, you may as well at least manage and maintain the basic details. If your Facebook Place doesn't exist yet, you can use the smartphone Facebook app to check-in at your business to create it.
5 Ecommerce Social Media Marketing Tips If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom: Males and females almost equally use social sites (47% vs. 53%)61% of Facebook users are middle aged or older, with the average age being 3718- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over The bottom line: If you aren’t discovering which in social networking channels your customers spend time and include them in your ecommerce marketing mix, you’re probably missing out on building relationships, community and increasing new customer acquisition through online word of mouth. Leverage these five social media marketing tips for ecommerce to either get started with more social digital marketing or take your current social strategy to the next level: 1. Asking them. 2. 3. 4. 5.
Klout Now Measures Your Facebook Influence HOW TO: Build Your Personal Brand on Facebook Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. What follows is a guide to building your personal brand on Facebook. This post is part of Mashable’s Facebook Week. 1. Too many people are sharing information to the wrong audiences. 2. 3. 4. 5. 6. 7. 8. 9. 10. More branding resources from Mashable:
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Good article - it sums up Facebook page marketing by techmama Jul 29