Why You Need to Monitor and Measure Your Brand on Social Media
Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important. Although there is no shortage of social media monitoring tools, each one is a bit different in its approach, methodology, metrics, depth of analysis, channels measured, reports and UI. The existence of this many tools and the fragmentation of the tools market is evidence of the fact that the space is not quite mature, and doesn't yet have a set of agreed-upon metrics and best practices.
How To Get Rank Number 1 On Google For FREE
Posted on 15'08 Oct Posted on October 15, 2008 along with 225 JUST™ Creative Comments Did you know you can get ranked number 1 on Google for free using Google Local Business Center and Google Maps? Google Local helps your advertisements show up in Google searches that are made in close proximity to your business which will help you get more traffic, leads and sales.
Seth's Blog: The power of a tiny picture (how to improve yo
If it's important enough for you to spend your time finding and connecting with new people online, it's important enough to get the first impression right. If you use any online social network tool, the single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny picture. In the social group I run, part of my job is to pick the featured members. As a result, I spend a lot of time looking at little pictures. Here's one person's take on the things you can do to avoid wrecking that first impression: Have a professional or a dedicated amateur take your picture.Use a white background, or at least a neutral one.
3 apps to check username availability across all sites at once
I recently made a half serious post on FriendFeed as to whether or not you would name your child if the domain of their name wasn’t available. Perhaps I was taking it a little overboard but if you ask the same question to any company trying to come up with a name it goes well beyond making sure the domain name is available. Locking down brand names across all social media sites is not just an issue for big companies and celebrities. Internet addicts like myself are extremely particular about having a consistent username across all sites. I can only imagine the anguish of those who were late to Twitter and don’t have their username of choice.
Intro to analytics bruceclay.com - Web Analytics - Web Site Traf
What is web analytics? The Web Analytics Association defines it as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives." Remember the days when you just had to wonder which half of your advertising was wasted because there was no way to fathom what worked and what didn't? Not any more! With web analytics, you can understand your visitors, traffic patterns, marketing campaigns, conversion dynamics and more. This tool can make it easy to fine tune your website and campaign performance to maximize your return on investment (ROI).
How to design like Barack Obama: control, consistency and change
No matter where your political allegiances are, it is hard to not respect the kind of campaign Barack Obama ran. Obama’s campaign embraced the Internet more than any other candidate since Howard Dean. Except, you know, Obama won. What Obama did better than any before him was to utilize a team of designers that polished his brand on the Web, in print, and on “hope” posters all over the country. Below are some trends I noticed used in his time as a candidate and president elect, with notes on how it can help the average designer.
Managing your reputation through search results
A few years ago I couldn't wait to get married. Because I was in love, yeah, but more importantly, so that I could take my husband's name and people would stop getting that ridiculous picture from college as a top result when they searched for me on Google. After a few years of working here, though, I've learned that you don't have to change your name just because it brings up some embarrassing search results. Below are some tips for "reputation management": influencing how you're perceived online, and what information is available relating to you.
The Best Damn Web Marketing Checklist, Period! - Search Engine G
Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming.
10 Most Sought-after Skills in Web Development - Nettuts+
In a time of economic crisis, web developers and freelancers everywhere have started chewing their fingernails. However, no matter how bad the economy worsens, there will always be work in certain booming fields of web development. As the moderator of the Freelance Switch job board, there are certain types of jobs that are constantly in demand. Here are the 10 skills that are or will be in highest demand for developers.
Online Reputation Monitoring Options from Trackur.com
Unlimited Saved SearchesDashboard, Email & RSS AlertsInfluence & Sentiment AnalysisAdd Custom FeedsGroup by ProfilesCrisisShield InsuranceUnlimited Client LoginsFull White Labeling 250 Saved SearchesDashboard, Email & RSS AlertsInfluence & Sentiment AnalysisAdd Custom FeedsGroup by ProfilesCrisisShield Insurance-- 50 Saved SearchesDashboard, Email & RSS AlertsInfluence & Sentiment Analysis----- (Get a free 10-day trial. No credit card needed. No risk.
Top 10 Tools for Monitoring the Success of Your Website
One of the most important aspects of running a website is monitoring the site and its progress. By monitoring your website you will be able to see how it is performing and how it can be improved. This article covers 10 free tools that can help you to optimize your site for maximum results. 1 Google Analytics Google Analytics has become the preferred option among free statistics programs. Like any other stats program, Google Analytics provides data on the number of visitors, and page views, referral sources, entry and exit pages, and more.
5 Rules of Social Media Optimization
For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Here are 5 rules we use to help guide our thinking with conducting an SMO for a client's website: - This is the first and most important priority for websites. Many sites are "static" - meaning they are rarely updated and used simply for a storefront.
