90-9-1

Worldwide Advertising On Social Networks Estimated To Hit $3.3 Billion In 2010 Social networks worldwide are estimated to bring in $3.3 billion in advertising dollars this year, according to updated estimates by eMarketer. That number represents a 31 percent increase from 2009′s $2.5 billion. A full 39 percent of that amount, or $1.3 billion, will go to Facebook. In the U.S., social ad spending is estimated to rise 20 percent to $1.7 billion. The big market share loser in social ads this year is MySpace, whose share is estimated to drop from 32 percent in 2009 ($445 million) to 19 percent in 2010 ($323 million).

1% rule (Internet culture) Pie chart showing the proportion of lurkers, contributors and creators under the 90–9–1 principle In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk. A variant is the "90–9–1 principle" (sometimes also presented as the 89:10:1 ratio),[1] which states that in a collaborative website such as a wiki, 90% of the participants of a community only view content, 9% of the participants edit content, and 1% of the participants actively create new content. Both can be compared with the similar rules known to information science, such as the 80/20 rule known as the Pareto principle, that 20 percent of a group will produce 80 percent of the activity, however the activity may be defined. The actual percentage is likely to vary depending upon the subject matter. Sturgeon's Law

If Facebook, Twitter, And Foursquare Were A Part Of Soap Operas [Videos] It’s hard to imagine anything more vapid than a daytime soap opera. They’re seriously the worst things in the world. But they’re also great for parody as LG is obviously aware. Yet Another Social Network Launches, But At Least With An Epic Press Release I’ve ignored more press releases in my time than I care to remember, but I still scan, and sometimes even read, a bunch of them every single day. Comes with the territory, and I’ve long accepted that – I’m sure a lot of PR folks think of those as necessary evil almost as much as we do. Almost. But as boring as it is to read the same frickin words over and over and over and over again, there are certain times – albeit very, very few – where we manage to distill some actual useful information from the writings (but please, again, stop using words like “leading” and “award-winning” in the first paragraph all the time. And then there the rare ones that put a smile on our face. Take for example this one announcing the launch of MeetYourFriends, some social network (posted in full below for your reading pleasure). Will MeetYourFriends ever stand out of the social networking crop? Update: actually, maybe you should think twice before signing up. Either way, enjoy the read.

Eventbrite Makes Events More Social By Meshing Deeper With Facebook Online ticketing startup Eventbrite is amping up the social features of its service by creating deeper hooks with Facebook. When you purchase a ticket through Eventbrite (like you can for Disrupt, for instance), you can already share that purchase with your Facebook friends. But now Eventbrite will be adding a deeper layer of integration with Facebook to power social event discovery. Later today, when you log into Eventbrite with your Facebook ID, you will start to see all the Eventbrite events your Facebook friends are going to. It will show you a list of social recommendations based on the Eventbrite tickets your friends have bought and chosen to share publicly. Eventbrite is calling this a new “event graph” (like a social graph for events), but it is only for Eventbrite events. But Eventbrite actually does sell tickets and makes money on each ticket sold.

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