The Information Overload Paradox Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now. Just for a second. Imagine that it’s the 1950s. Now, fast forward to the late 1990′s. So, what do I think has happened? The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. Now look at the blue line (the information available). That means we need to define our roles in this ever-growing world of content creation. The Opportunity So, where’s the opportunity? However, in order to be successful at this, your brand must be perceived as a completely objective brand in the marketplace. The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. Note: I can’t remember where I first saw this concept.
The Winnowing Oar | Thoughts on working and learning in a networked environment Content Is No Longer King: Curation Is King Capitalizing On Curation: Why The New Curators Are Beating The Old Barring the invention of a "time turner" like the one Hermione Granger sported in 3rd Harry Potter novel, most of us will never have enough time to consume the information we might otherwise want to absorb. There's simply too much info and too few waking hours. Enter the notion of curation, a relatively new term that is not unlike the editor of old, a trusted person or organization that filters information and aggregates it in an organized fashion for others to enjoy. According to Steve Rosenbaum, author of Curation Nation, "curation is the new way of organizing the web going forward." You can't curate for everyone, so be targetedIn Brian Solis's recent tribute on FastCompany.com to Rosenbaum's book, Solis noted, "the social capital of a curator is earned through qualifying, filtering, and refining relevant content." Thrillist, for the uninitiated, started in 2005 with a newsletter to 600 New Yorkers and is now in 18 markets with 2.5 million subscribers.
From Social Bookmarking to Social Curation Guest Post: Three Reasons Why Curation Is Not A Fad Posted by Tom Foremski - May 27, 2011 Oliver Starr is the Chief Evangelist for Pearltrees. Prior to this he was the first employee at TechCrunch. He has also held numerous executive positions in technology companies and has founded and successfully exited two startups of his own. By Oliver Starr Perhaps you won't believe me since it's my job to "spread the gospel" of curation as the Chief Evangelist of Pearltrees but I think curation is here to stay. This year there has been a tremendous amount of buzz in Silicon Valley about curation. With all the attention curation has suddenly received people are probably wondering whether this is just another fad or is it something bigger? First, curation is one of the underlying principles of the Web. The true history of the Internet is all about technologies and companies that made them mainstream. So what is this evidence? So is curation here to stay?
Shaping the Future of Curation Session Title: The Future of Content CurationSpeakers: Steve Rosenbaum, Eric Hippeau, Francine Hardaway, Ed LambletDate: Thursday May 26Time: 11:30AMLocation: Jacob Javits Center 1A18 … by Francine Hardaway “Information overload” is an inherent part of the daily experience for most of us – especially online. The web has disintermediated the flow of information, making it easy for anyone to easily receive and share news, videos, comments, and other content. This means that most of us get more information than we actually need – or want. Sorting through this abundance – curating it – can streamline the way we interact with content, helping us see more of what we want and less of what’s irrelevant or repetitive. Social feeds alone clearly don’t do the job. In its own simple way Paper.li makes anyone a publisher of news and interesting information, and they don’t have to write a single word.
Content Curation – Growing Up and Coming of Age The impetus to this blog post (developed via curation and creation), was my fascination when I came across the following story that broke in the middle of May: ”Man tracks stolen laptop hundreds of miles away, calls thief”. – A very real example of what is going on in the content curation space today. @seanpower (Sean Power), an Ottawa, Canada native living in New York, was on a visit to Canada (without his laptop), when he discovered, through his Prey software, that his laptop was in the hands’ of a stranger back in New York. Immediately, the tweeting began. As the story evolved, Sean Power managed to follow his travelling laptop as a victim, as a private person, with an alias, eventually identifying the person who had stolen it and moving a potential criminal case to its conclusion and positive solution – all through communication via social media and with the help of various different stakeholders. Something is happening. Content Curation is evolving. Let’s look at some key figures: And
Is Video Curation The Key to Building Visibility, Authority, And Value? What exactly is "curation" and how does it relate to web video marketing? To find out, I spoke to several curation experts. They explain why they consider it the best way to blend work relationships between machines and human beings to deliver rich and relevant video content to your audience; and why those who expect to be successful web marketers will also need to learn how to be successful video curators. What Is Video Curation? "Curation" is a word that's traditionally been reserved for the likes of a director of an art gallery or museum – basically, someone with the professional expertise and recognition to qualitatively select, organize, and look after the items in a collection or exhibition. Fellow curation expert Clinton Forry at content-ment.com said "curation goes one step beyond aggregation by adding an active, ongoing editorial component.” Why We Need Curation (and Curators) for our Web Experience Curation on the Web is basically "filtering the signal from the noise."
The Curation Economy And The Three Cs Of Information Commerce Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry's most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would write the foreword. At the time I was finalizing the new version of Engage! I share this digital foreword with you here… The Curation Economy and The 3C's of Information Commerce I always appreciate when a very complex and important subject is simplified to ease understanding. Forrester Research tracked how people adopt and use social technologies through its Technographics research. Creating original content, consistently over time, is daunting. The Rise of Short-form Content Creators Let me explain. Welcome to a Curation Nation
Video Curation Is Growing Up, ShortForm Hits One Million Visitors With 35 hours of video uploaded to YouTube every minute, the Google-owned video behemoth would be the second largest search engine were it standalone site. Web video has become a powerful medium. But, I think it’s also fair to say that this powerful medium is in serious need of curation. What if you’re just looking for a quick laugh, a short video, and don’t want to wade through billions of videos — what if you want to create your own, personally curated streaming video channel? The San Francisco-based startup allows users to create personalized channels of web video content, easily pulling clips from YouTube and other video sites. ShortForm curates its own videos, but the real focus is in encouraging its users to become VJs (video jockeys), curating their own channels. So ShortForm has all these visitors, but how is it going to make money?
The Age of Curation: Video Q&As with Ian Katz, Matt Williams and Steve Rosenbaum at SXSW 2011 SXSW is a massive gathering of the world’s content creators, the folks who craft and market the media we consume on and offline each day. But with all this content, someone has to sort the wheat from the chaff. We spoke to The Guardian’s Ian Katz, Digg’s Matt Williams and author Steve Rosenbaum about the emerging art of content curation. Ian Katz, the deputy editor of British newspaper of record the Guardian, says his boss hates the word “curation.” Whenever someone uses the art-y term in the context of editorial content, Katz explained, they seem to feel the need to surround it with finger quotes. But whether you want to call it aggregating, curating, or simply old-fashioned editing, how we sift through the ever-growing digital trove of professionally produced and user-generated content seemed to be on everyone’s mind at this year’s SXSW. After the session, I asked Katz to expand on the role curation plays in the new journalistic age: Related