The Lynx Effect
I Segreti del Viral. « Marketing Alternativo
I Segreti del Viral. Il 22 novembre del 2007 le agenzie di viral marketing, i propri clienti e in generale tutti gli interessati a vario titolo sul marketing virale rmangono appiccicati agli schermi dei propri pc (i più fortunati dei propri mac) per leggere le “interessanti” quanto “scomode” rivelazioni di Dan Ackerman Greenberg, fondatore di The Comotion Group, agenzia di viral marketing. Nel suo articolo “The Secret Strategies Behind Many “Viral” Videos” ne dice di cotte e di crude. Gioco corretto e gioco “sporco” per fare di un video, un virale. Insomma se fino ad ora si era detto che un video per essere virale deve avere “contenuto influenzale”…oggi Dan ci dice il contrario…OGNI VIDEO PUO’ DIVENTARE VIRALE.[noi ne avevamo parlato in Quando è nato il Viral? Vi sarete chiesti visitando youtube…ma come cavolo fa questo video ad avere 100.000 view???? Secret #4: Ottimizza il titoloLo scopo è stimolare il click. Mi piace: Mi piace Caricamento... 1 commento so farLascia un commento
the World's first internet balloon race
Motion-Twin
Install | Usage | Tutorial | Download | MTASC and AS3 | Contact | Flash Comparison | Tell them! Motion-Twin ActionScript 2 Compiler Install Theses install notes are for windows user unfamiliar with commandline tools usage. First download the MTASC package corresponding to your system and install/unzip somewhere on your computer. Then add the path of the installed executable to your PATH environment variable (see if you don't kwnow how to do). mtasc.exe YourFiles.as... Put the compile.bat file with your source files and run it when you want to compile. Usage MTASC is a commandline compiler, it can then be better integrated into [Your favorite editor] by configuring it to compile .as files with MTASC. If you have an error such as class not found, file not found, or class name mistake, you should use the -cp flag in order to add a ClassPath to MTASC (that means a directory where it will look for .as files). Tutorial Download Other tools :
Adverblog - interactive marketing and other great advertising ideas
Agenzia di marketing virale e non convenzionale - viral, guerrilla, buzz - Milano, Roma, Torino - Italia
Ship’s Biscuit » Viral Marketing Review: Using and Identifying Design Patterns
Insurers Scramble to Defuse Criticism of Cancellations (at The Wall Street Journal Online)
With insurers’ cancellation of policies of ill patients catching flak from prosecutors and the public, the industry is scrambling to come up with a less controversial alternative. The trade group America’s Health Insurance Plans (AHIP) is circulating a proposal for “individual states to use independent panels of health-care professionals and lawyers to review” consumers’ appeals of certain policy cancellations, the WSJ reports. In some cases, insurance companies have the right to retroactively cancel coverage if an insured individual misrepresented his or her health history on the application for coverage. Those cancellations are called “rescissions” in industry jargon. But some companies have been getting in trouble for pushing the limit. AHIP plans to push its proposal in a meeting next month with the National Association of Insurance Commissioners. Meanwhile, Health Net and Blue Cross of California are moving on their own to create independent boards to review rescissions.
Interactive Marketing Trends
Top 20 Viral Videos
Terminate Yourself
Ships to U.S. only. In the highly anticipated new installment of The Terminator film franchise, set in post-apocalyptic 2018, Christian Bale stars as John Connor, the man fated to lead the human resistance against Skynet and its army of Terminators. But the future Connor was raised to believe in is altered in part by the appearance of Marcus Wright (Sam Worthington), a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynets operations, where they uncover the terrible secret behind the possible annihilation of mankind. Shipping: Ground: $2.50 flat fee or FREE over $35 2-Day: $10.00 flat fee Next-Day: $15.00 flat fee Please note Ground shipments may ship via either UPS or USPS, so please use a shipping address that can receive both types of deliveries. Returns:
1.8 - Sotto Voce: The Art of the Blog: The Cognitive Style of Powerpoint
Edward Tufteという、エール大学の名誉教授がいる。(名字は「タフティ」という読みが近い)専門は統計の図表化と分析表示デザインだが、実際には以下の3冊の著者のあるグラフィックデザインの泰斗である。 上のリンクはAmazon.comのものだが、同氏のウェブサイトでも購入可能である。 特に、スペースシャトル「チャレンジャー」号の爆発事件を事件後に公開された資料から、「図表の分析結果の見せ方次第で、あの事故は避けられた」という主張が有名である。 一昨日のポストの最後に記した「読み物」というのは実はTufteの書いた、「The Cognitive Style of PowerPoint」という小冊子である。 なんでこのようなものを読んでいたかというと、Tufte教授は著述業の他にも情報のビジュアル化に関する1日セミナーを毎年米国のあちことで行っており、私のところに12月にパロアルトで行われるセミナーの案内が送られてきたのがきっかけである。 内容としては、パワーポイントというメディアが、あまりにもプレゼンター本位であり、情報を的確に伝えるにはあまりにも貧弱なものである、という「百害あって一利なし」的な主張である。 ここでいう「resolution」というのはいわゆる「解像度」ではなく、「情報伝達密度」という意味で使われているが、要はパワーポイントで多用されるスタイル、特に「ブレットポイント」形式は表示できる情報が限定されているがゆえに、正しい情報を伝達するのでなく、表示できる字数に併せた記述をする、という謝った方向に書き手を誘導してしまう、ということである。 Many true statements are too long to fit on a PP slide, but this does not mean we should abbreviate the truth to make the words fit. 私もコンサルタント生活が長かったので、これまで無数のパワーポイントスライドを作ってもきたし、また見てもきた。 まあ、私も偉そうなことはいえたクチではない。 小冊子の中で「ブレットポイント」の例としてあげらているスペースシャトル「コロンビア」号の空中分解事件に関するボーイング社の作成したスライドの解説などはサイトでも読めるので、興味があればどうぞ。
BuzzTemple
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