The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One
inShare0 Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of vision as much as it was pressured through the democratization of content and the equalization of influence.
7 Steps to Creating and Cultivating a Brand in Social Media
inShare14 In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing.
Foursquare Means Businesses: Have you checked-in yet?
inShare6 Are you playing Foursquare? Are you “going out” with Gowalla? Are you looped in with Loopt?
Beyond Social: Read/Write in The Era of Internet of Things
This blog was founded in 2003 on the philosophy of a read/write Web - a Web in which people can create content as easily as they consume it. This trend eventually came to be known as Web 2.0 - although others preferred Social Web - and was popularized by activities like blogging and social networking. It would be easy to say that the 'social' element is still the primary part of today's Web, since the popular products of this era enable you to say what's on your mind (Facebook), what's happening (Twitter), or where you are (Foursquare). All of these are mostly social activities. But more significantly, these and other products output data that will increasingly be used to build personalized services for you. The more data there is, the better Web services will be at delivering personal value to you.
Web Strategy by Jeremiah Owyang
By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore.
9 Hot Tips for Small Business Marketing on Facebook
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With 845 million users, Facebook has become an increasingly useful tool for brands, and it's important to have a strong presence on the social network. Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming.
Publications Top Execs Dish About Social Media Strategies 07/14/2010
For JWT, It's Back To J. Walter Thompson As part of a bid to maintain what it's CEO calls "brand authenticity" the agency is dusting off the name it has used for most of its 150 years in business. ... AOL Debuts New Video Strategy, Content Continuing its month-long NewFront parade, AOL.com on Tuesday is expected to roll out out a new video strategy, along with a slate of new programming partners. ... Consumers Concerned About Data Use
How to Create a Web Content Strategy For Your Company
These days, it's no longer enough to have an inviting storefront and amazing products on your shelves, whether physical or digital. Fueled by social media, with which even the search engines scrambling to keep up, the Web is now happening in real time. How can a small company stay competitive? One critical component of the answer to that question is something that most businesses have never had to consider doing in the past: become a publisher.
