How to Choose an Open Source Content Management System by | August 2005 | Content Management One of the most frequently asked questions received at Packt is 'What is the best open source Content Management System for me?' This isn't the easiest question to answer, however we asked Chanh Ong, a computer specialist and contributor at opensourceCMS.com for his views, and this is what he had to say... I want to define a couple of important concepts before going into the detail of this topic. Keep stakeholders in the loop with a message matrix A customer experience programme will often lead to significant change across an organisation. It will mean changes to people, skills, capabilities and ways of working. Getting various stakeholders on board and keeping them there will be one of the biggest challenges.
Why is creativity the most important political concept of the 21st Century? There is no concept more politically important today than creativity. I’ll give four reasons why but first a definition. ‘Creative’ has narrow, broader and even broader connotations in English. Movylo: Create Your Own Mobile Site Movylo is a cool online mobile cms platform that allows you to create your own mobile site and manage it online. The application is multifunctional and provides a variety of tools using which you can create mobile-friendly web pages with content (text, images, videos and tones), aggregate and publish feeds, write blog posts, create service promotions and video brochures, create and make surveys, create and manage e-mail and sms newsletters and much more. Created mobile sites will automatically adapt the content style to the screen size of the users’ phone, be it a Smartphone, iPhone, Blackberry or some regular mobile phone. Check out the demo videos below to see Movylo in action: Features:
Drive-By Selling is Dead. It’s all About Scale. Remember the old days of drive-by selling? You’d roll up on a prospect, (by phone, or car, or email or direct mail piece) and hit them up with why your company, service and product was the s*** and why they needed to buy it. Drive-by selling was successful because there was nothing else. It's Time For The Sharing Economy To Become The Sharing Society In New York City today, you can rent a room on Airbnb, catch a ride with Uber, sell your old threads on Modabound, and leave your nine-month-old with a shared nanny. The so-called “sharing economy” is revolutionizing the way Americans think about ownership and commerce. It’s also poised to make a handful of venture capitalists in Palo Alto and Tribeca very, very rich. Airbnb is estimated to be worth $2.5 billion. Uber’s valuation is rumored to be $3.5 billion.
Simply Modern Theme Simply Modern is a table-less, CSS driven design sporting an advanced feature set. Some of the key features are as follows: <div> elements via CSS for all layouts (no tables)14 User RegionsDrupal 6 functionalityTested in IE 6, IE 7, Firefox and SafariCSS and XHTML validUpload components from ThemeSettings APICustom Page BackgroundCustom Mast HeadCustom CSS FileFive preset color optionsCopperGreenBlueBlackRedChoose between fixed or fluid widthsCustomize sidebar widthsSidebars can be on the left, right or split for 1, 2 or 3 column designSuckerfish menus Thanks to RoopleThemes.com for the inspiration from the Newsflash theme. This theme requires the ThemeSettings API to function properly.
Marketing as a Percentage of Revenue Benchmarks - The Rogue Marketer When setting marketing as a percentage of revenue benchmarks, the firm Go-to-Market Strategies has published a study on normative levels. According to their research "30% of companies spend between 3-5% of revenue on marketing, with 45% spending over 6% (most of those between 6-10%). If you are launching a new product, or are expecting to launch into a new market or territory, expect to spend approximately 20% of revenue to fund that program." The percentage of revenue approach, 8-10% of revenue should be spent on marketing, with approximately 5% of that going to labor (either for a department, or outsourcing to a marketing firm). What percentage you use is determined by a number of factors, how mature is your market (how much education do you have to do), how well known is your company in your industry (are you a new or established business, how much brand awareness do you have to do), and how fast do you intend to grow, just to name a few. This data was published on December 19, 2007.
Addressing the Eroding Power of the Social Web I was fortunate to attend TEDxCamdrige last week and hear from a number of excellent speakers but the one that gave me the biggest pause for thought was Bruce Schneier, an online security expert. I have been watching with dismay at how there is almost an inverse relationship between online social platform's popularity and its value to their users. This is fundamentally caused by the advertising business model upon which they are all sitting - requiring them to optimize the experience not for the good of the user (and often not even for the good of their advertising clients) but for the ability to generate cash - effectively squeezing users and blackmailing advertisers in a subtle dance so the balance is never so obvious that either objects entirely. As these services (Google, Facebook, Yahoo, Twitter, etc) gain scale they have also attracted the government, and thanks to Edward Snowden we know exactly how much we are being watched.
Drupal Developer's Toolbox Advertisement After publishing the recent WordPress Developer’s Toolbox, there were several Drupal developers calling out for equal coverage. In this post you will find a thorough collection of all kinds of resources that will aid designers and developers working with Drupal-powered websites. This collection is intended to simplify your tasks and save you time when working with Drupal. This post covers essential resources related to Drupal — the basics, modules, Drupal design inspiration, Drupal themes, tutorials, starter themes, blog editors and Drupal-projects. 1. People Using Pseudonyms Leave Better Blog Comments [STUDY] People who use pseudonyms - as opposed to remaining anonymous or using their real identity - are more likely to leave high-quality comments on blogs and other Web sites, according to data released by Disqus. In addition to leaving more comments, people using pseudonyms are more likely to leave comments that get "likes" from other readers, according to Disqus, which operates blog commenting platforms for about one million Web sites, including ReadWriteWeb. Not only does the data throw the conventional web wisdom that people who use their real names leave better comment into question, it also gives Disqus and other comment platforms leverage to compete with Facebook, which has made inroads into the commenting space by allowing sites to let people leaving comments use their Facebook identities.
5 Principles of User Experience, Part 1 This is the first of a three-part series highlighting five user experience principles to keep in mind when designing your site. Applying these principles will help provide a great experience for users on your site. After the series we’ll host a live Google+ Hangout On Air on October 9th at 10:30am PT, when we'll put these principles in action by helping an AdSense publisher make UX improvements to their site. 10 Drupal Modules You Can't Live Without Via my contact form, someone asked me to list 5 or 10 of the best drupal add ons. I decided to move away from "best", and rather decided to move to "can't live without". Or to put it differently, without these 10 modules, your experience with the minimial base install of drupal is likely to suck. (in spite of my physics teacher I once had who insisted that nothing sucked, but rather blew...).