How To: SEO, PPC, Link Building & More
Our search experts teach you how to implement successful search marketing tactics and techniques and avoid common mistakes. The links below show the last few “How To” style articles posted in various categories. Search Engine Land members have access to our full list of How To articles over time. Join now or login for this premium member benefit. How To Categories How To Videos Search Engine Land members also have access to video content with plenty How To information from Search Engine Land’s SMX search marketing conferences. Introductory Guides Our How To content is designed for those who have some understanding of search marketing.
Get the Dimensionator Bookmarklet
Note: Dimensionator is phasing out as it doesn't work with the "new" version of Google Analytics. IF you love Dimensionator and want to see it re-incarnated, let us know on Twitter! For access to DMA data read our new(er) post on DMA in Google Analytics. Google Analytics Enhancement Toolbar for any Browser, No Plugins/Extensions Required The Analytics Toolbar(let) from Analytics Pros is a JavaScript toolkit accessed through a simple, cross-browser compatible "bookmarklet" button that loads a toolbar within the Google Analytics interface. >> Get Dimensionator now: click here! Current Feature: the "Dimensionator" For now, the toolkit is focused on "Dimensionator", a toolbarlet exclusively for Google Analytics which lets you have complete access to standard Google Analytics dimensions plus access to other, handy, and regularly unlisted dimensions within Google Analytics. Resources & Related Posts Using the Analytics Toolbar(let) Using the toolbar(let) is pretty easy. What does the future hold?
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Perform Better With AdSense: The Ultimate Round-Up | Developer&#
Advertisement Google AdSense is the easiest and quickest way to make your website, of any size, profitable. Sign-up, generate your ads and copy & paste the code into your web page, and…well, that’s it really. You are earning money. Of course, there is a lot more to Adsense, but in a nutshell that covers it. Please notice that we published the first part of the Google AdSense round-up a couple of months ago (100% Google AdSense1); this post presents further useful resources that can help you maximize your ads revenue. Basics, Guides & Optimization Google AdSense2 Google AdSense is a free program that enables website publishers of all sizes to display relevant Google ads and earn. Google AdSense Basics3 Google offers, obviously, the most comprehensive help and guides for using AdSense. Generating Ad Code Video Beginner Tutorials AdSense Beginner Tutorial7 from my affiliatepace.biz AdSense is a quick way to start your earnings potential with any new site or blog. AdSense Starter Video Tutorial
Excellent Analytics Tip#1: Statistical Significance | Occam's Razor by Avinash Kaushik
We all wish that our key internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions. How do we make recommendations / decisions with confidence? How can we drive action rather than pushing data? The challenge is how to separate Signal from Noise and make it easy to communicate that distinction. This is where Excellent Analytics Tip #1, a recurring series, comes in. Leverage the power of Statistics. Consider this scenario (A): You do send out two offers to potential customer. Is Offer Two better than Offer One? Applying statistics tells us that the results, the two conversion rates, are just 0.995 standard deviations apart and not statistically significant. Consider this scenario (B): You do send out two offers to potential customer. Applying statistics will now tell us that the two numbers are 1.74 standard deviations apart and the results rate 95% statistically significant. 95% significance is a very strong signal. No! Two small tips:
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Companies that Spend on Search Are Frustrated
Despite the bad economy, search engine marketing (SEM) spending continues to grow in the US. According to the “Search Engine Marketing in 2009” report by [x+1], 65.4% of senior-level SEM executives plan to spend at least as much on SEM in 2009 as they did in 2008. In fact, 13.1% percent want to increase spending by more than 20%. Nearly one-half of the executives (49%) said the economy had no impact on their SEM budget. However, while 60% of the companies were using search to generate leads, not all were satisfied with the results. Only 20% of executives expected SEM to perform very well this year (6 and 7 on [x+1]’s scale). The most common ratings were 1 and 2, indicating that a majority of the companies using search felt they weren’t getting what they paid for. To improve results, the study recommended the use of dynamic landing pages, so that “users who click through find content, images, messages and offers that are customized and highly relevant to them.” Never miss a trend.
GA Data Grabber
The Top 10 Twitter SEO Tips
Mike Dobbs is the group director of SEO at 360i, a digital marketing agency that drives results for premier brands. The agency recently released the Social Marketing Playbook, a guide for brands. You can follow 360i on Twitter. With all the rumors suggesting that Google will soon offer real-time search capabilities, indexing Tweets and other real-time web data, now is a good time to take a closer look at your Twitter presence. Even now, what you tweet can be held against you on the engines, although it can also work to your advantage. As an example, Google is already indexing tweets (albeit not in real-time) so Twitter pages and even individual tweets have already started appearing within Google search results. [Mashable’s Twitter page appears in a search query on Google.] [Tweets are even appearing on the first page of Google for non-brand searches, like in this example for the query “pac man tweet.”] 1. 2. Optimize the Twitter account name to best reflect your brand. 3. 4. 5. 6. 7. 8. 9.
