Social Media CRM: What Are the Rules of Engagement? Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products. Whether you're Microsoft or Mel's Meat Market, the true power of social media and its impact on brands is really only beginning to be felt. Both affordable and easy to use, tools for monitoring a brand or reputation are essential and keep getting better. We need rules of engagement for social CRM. In other words, how do you effectively manage your dialogue with the market in terms of sharing information, fast-tracking problems, and responding to questions, both internally and externally, with customers, prospects, employees, other stakeholders, and the public?
FEED: The Razorfish Digital Brand Experience Report 2009 Key Fin Real-Time Web Protocol PubSubHubbub Explained Real-time web protocol PubSubHubbub’s co-creator Brett Slatkin, an engineer at Google, gave a talk at Facebook headquarters today about how the new information delivery system works and how Facebook can support it. He’s published his deck on his blog and we’ve embedded it below as our Real-Time Web Article of the Day. If you’re interested in making your content available in real time or more efficiently using real-time content syndicated from elsewhere, this presentation is a must-see. Each day leading up to the ReadWrite Real-Time Web Summit on October 15th we’re highlighting one important article written by someone from outside our staff on the topic of the real-time web. Slatkin starts out by explaining the value propositions of real-time data delivery, with an emphasis on social networking because he’s speaking at Facebook. Slatkin will be participating in the Real-Time Web Summit next month. What is PubSubHubbub? Some of the Benefits On Decentralization and Design
Everything You Ever Wanted To Know About Social Media Seth's Blog: The bandwidth-sync correlation that's wor Check this out. Every once in a while a cool graph pops into my head. Here are a dozen or so forms of communication, arranged on two axes. On the horizontal, they rank from asynchronous (meaning the creator and the responder are separated in time--like a letter) and synchronous (meaning the creator and the responder are in real time proximity to each other--like a phone call). Up and down, I've charted the quality of the medium. Quality in terms of density of information exchanged. To be clear, then: movies take a long time to make, but they're high impact. So, what can you learn here? There's a huge correlation between how much interaction there is and how powerful a medium is (at least among successful media).
Uses and gratifications theory - Wikipedia, the free encyclopedi Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication.[1] Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?"[2] This communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale.[3] The driving question of UGT is: Why do people use media and what do they use them for? UGT discusses how users deliberately choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship, diversion, or escape.[4][5][6] It assumes that audience members are not passive consumers of media. Uses and gratifications approach[edit] Assumptions of the theory[edit] Heuristic approach of UGT[edit] History[edit]
Evolution Of The Sitemap Be Nice Or Leave (Slight Refrain This is the talk I gave in Vegas a few weeks back, and again last week, on social media and that. It's called Be Nice Or Leave. When I made it into a slidescast [so you can hear my disembodied voice as the slides fly by] I didn't know you couldn't also embed youtube videos into a slidecast. So here are the relevant video links, should you want the complete experience. [Actually, I guess, if you want the complete, complete experience, you could watch the video, which will be up in a couple of weeks I think.] Slide 13: 2010 Video Slide 24: Ford's Approach to Social Media Part One Slide 43: Faint Starlite - I Did It! Slide 50: Nikon PictureTown Slide 68: Ford's Approach to Social Media Part Two I'd love to know what you think. [Disclaimer: As with everything, everything is stolen, recombined, remixed, and passed along. [First Uncredited Steal Credit: The picture of me is by my lovely and very talented friend Camilla.]
26 Places to Find Free Multimedia for Your Blog Nothing makes a blog post more eye-catching than a great header image, but not all publishers have artistic talent. And even accomplished digital creatives often crave some found material to start from or work with in a project. Luckily for all of the above, sources abound for finding a compelling photo to grab your readers' eyes and draw them in, or to locate fresh multimedia to remix. Creative Commons search You may be familiar with the Creative Commons free licenses that aim to give creators more freedom to allow sharing and remixing of their content. Here are several excellent spots to search large pools of Creative Commons-licensed images: 1. Free stock and public domain images Need a professional-looking image but don't have the budget for spendy stock photo houses? 5. WikiMedia Commons 12. Free audio sources Free video sources 20. Further resources 24. More blogger resources from Mashable: Image courtesy of iStockphoto, Johnnyscriv
Diffusion of innovations The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. In mathematics, the yellow curve is known as the logistic function. History[edit] The concept of diffusion was first studied by the French sociologist Gabriel Tarde in late 19th century[3] and by German and Austrian anthropologists such as Friedrich Ratzel and Leo Frobenius.[4] The study of diffusion of innovations took off in the subfield of rural sociology in the midwestern United States in the 1920s and 1930s. In 1962 Everett Rogers, a professor of rural sociology, published his seminal work: Diffusion of Innovations. Elements[edit] The key elements in diffusion research are: Characteristics of innovations[edit] Studies have explored many characteristics of innovations. Characteristics of individual adopters[edit] Characteristics of organizations[edit] Process[edit] Decisions[edit] Notes[edit]
Five Conversations You Should Care About Do you monitor social media for mentions of your brand? Is that all you're looking for? If so, you're just getting started. You'll get more out of your listening activities if you cast a wider net. If you've heard me talk about listening in social media, you know that I apply an expansive definition to the metaphor. Customers talking to youCall it Social CRM, customer service, or just meeting the customer where she is—if your customers are trying to reach you through social media, you want to be there. Link to original post Connect: Authored by: Nathan Gilliatt Nathan Gilliatt is the founder of Social Target, a research and consulting firm that helps clients establish social media intelligence and analytics capabilities. See complete profile
ESPN Responds to Criticism and Publishes Social Media Policy Twitter is a strange animal. One man can tweet about an official change in ESPN's Twitter policy, and the world can respond. In fact, that's what happened earlier today when we reported on Ric Bucher's tweet that ESPN was "prohibiting tweeting info unless it serves ESPN." Just a few short hours later, the situation has bubbled up to a point where ESPN has publicly responded to the situation, going so far as to share their addendum to their rules and guidelines for social networking - the memo at the center of the whole ordeal. In fact, ESPN took to Twitter to tweet their official statement to us, well me specifically, and it's not only refreshingly honest, but the method of response was certainly well received. That's impressive ESPN, and to be completely fair, the social media guidelines, albeit a little vague and overbearing, are not as bad as we expected. Specific Guidelines
5 Ways Traditional Media is Going Social Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers. Social media has infiltrated nearly every aspect of our public and private lives, from the White House providing access to its official photostream to a coffee shop that takes orders via Twitter. Businesses have been quick to respond, adopting new and sometimes radical processes while keeping an eye on earnings that reflect the poor economy. As faltering brands look for new strategies, and the newspaper industry desperately searches for a way to keep a portion, if not all of its print business alive, traditional media companies are using social media to engage their audiences. 1. Verizon will soon push a software update to its FiOS service that will allow customers to connect their set-top boxes to the Web. 2. 3. Over a year ago, the Dallas Morning News and the St. 4. Not to be outdone, book publishers have been posting trailers on YouTube. 5.