Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn ... - Chris Brogan, Julien Smith - Google Books 20 Outils gratuits de Surveillance des médias sociaux « Digital Nous vous proposons une sélection d’outils gratuits, simples d’utilisation et puissants "selon nous" qui vous permettront de surveiller ce qui se dit sur vous ou votre sujet de prédilection sur les plateformes de médias sociaux. Addict-o-matic: Consulte plusieurs moteurs de recherche (Google, Yahoo, Bing…) et plusieurs réseaux sociaux (Flickr, Yahoo, Bloglines). Les résultats sont affichés sous forme de widget par source. Dommage, il n’y a pas possibilité de définir des alertes!! Ice Rocket: Outil performant qui donne les résultats en temps réel. Son plus est de suivre les tendances de notre recherche et de les présenter sous forme de graphe. Back Type: Permet la surveillance des commentaires sur les blogs, réseaux sociaux… en temps réel. SamePoint: Remonte des informations sur les blogs et réseaux sociaux. YackTrack : en se basant sur l’URL d’un billet donné, cet outil permet de traquer les commentaires émis dans les médias sociaux. Joongel: méta moteur semblable à Who’sTalkin.
5 Ways to Clean Up Your Social Media Identity There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn? Well, at least you have a blog on Wordpress or Tumblr, right? There is no requirement to spread your digital self thin, but many of us are still juggling more than one online profile (I’m currently balancing at least five). Each of these profiles offers us a chance to connect with new communities in different ways, but each network needs to be managed and updated. There are few hard and fast rules when navigating social media; a lot comes down to preference. 1. One of the best things you can do is to make sure your profiles are consistent. But what about your updates — how do you keep those consistent? Keep in mind that consistency doesn't mean repetition. 2. Put some forethought into what your want your digital reputation to be and build towards that. 3. 4. 5.
Steve Jobs Responds to iPhone 4 Reception Issues - Hold it Diffe Advertisements C.K. of SampletheWeb contacted Steve Jobs about the annoying iPhone 4 reception issue which has been plaguing most users who got the device at launch. The official response from Apple was: Gripping any mobile phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone. In an another email which Engadget obtained, Steve Jobs was asked about the same question.
Tips for developing a social media strategy Tips for developing a social media strategy Details Published on Friday, 26 October 2012 11:05 Written by David Brewer If those who make up your audience use social media – and they do - you will need a strategy. If you don't have one, you will lose part of your audience. Your social media strategy needs to be based on engagement and participation. How to join that conversation and what to contribute is the issue. Note: This module was written for an international conference of media organisations discussing social media. So what does a media organisation need to consider when developing its social media strategy. 1: News gathering All journalists should monitor what is happening on social media by using free desktop tools. Corporate: These will be the key words that your media organisation is covering. 2: News production The typical news production process was: The social media production process includes: 3: News dissemination Don't just tweet your headlines on Twitter. 7: Encourage sharing
Manage Your Brand’s Social Media Presence with One App Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here. The series is made possible by Microsoft BizSpark. Name: Awareness, Inc. Quick Pitch: The Awareness Social Marketing Hub helps marketers publish, manage, measure and engage with their marketing across key social media channels. Genius Idea: We're living in the age of the social brand. The Social Marketing Hub was designed to make the social media management and tracking responsibilities manageable for large enterprise organizations. These destination sites are referred to as channels, and the Hub supports updates to all of the following: Facebook, Twitter, YouTube, WordPress, Flickr and Awareness-branded online communities. Perhaps the most rewarding aspect of the Social Marketing Hub is that marketers can manage all channel behavior — like viewing and adding comments or replies — inside their dashboards.
HOW TO: Avoid a Social Media Disaster Clay McDaniel is the principal and co-founder of social media marketing agency Spring Creek Group. Find him via @springcreekgrp on Twitter. If there’s one thing that keeps social media marketers up at night, it’s the ever-present threat of a PR disaster. By now, every marketer is well-aware of how quickly dissatisfied consumers can turn to the social airwaves to vent about a brand. Nestle, BP, Domino’s, Southwest Airlines, and many other brands have witnessed the unbridled power of social media as a platform for disgruntled consumers to rally around an anti-brand cause. You can never fully “control” what your customers say about your brand on social platforms like Facebook, Twitter, YouTube, blogs, and forums — nor would you want to. Here are five tips to give your brand the best possible chance at avoiding a social media PR debacle, and strategies for quickly handling problems if they arise. 1. What’s not tolerated in conversations about your brand. 2. 3. 4. 5. Learn from Great Examples
Photography 101.org - Camera Settings Explained Whether you have a point and shoot camera or a digital SLR, you may find that you have many of the same settings. Understanding these settings and how they work is one of the fundamentals of photography. Without this knowledge, you will never be able to take your shots to the next level that custom settings offer. One of the most critical mistakes beginner photographers make is using the 'Auto' modes on their cameras. Camera Modes There are several different 'modes' on your camera that determine the level of automation which your camera will provide. There are two categories (or 'zones') of modes, Basic (automatic) and Creative (manual), each of these zones make up half of the dial. Mode dial on the Rebel XT. Basic Zone (Auto Modes) Modes which are typically located in the basic zone, but will vary depending on camera. Pan Focus Mode - An assisted focus mode for shots in which there is a lot of movement or action, making focusing (either manual or auto) difficult. What is exposure?
5 Ways to Measure the Success of a Social Media Campaign If you’re running a social media campaign you are probably not doing it for fun – you are most likely looking for results. In most cases, the intended outcome of a social media campaign is to strengthen and increase awareness of your brand. In the past, traditional marketing efforts in this arena were difficult to evaluate due to the complications of determining the link between a campaign and brand awareness. One of the appeals of social media marketing is the fact that, as a digital campaign, it is possible to measure various metrics and so evaluate the effectiveness of your campaign. 1. Unfortunately, measuring your brand reach or potential viewers of your social media campaign is not quite as rudimental as tracking the total number of Facebook fans and Twitter followers you have. For example, with Twitter your total potential reach over the course of a month is made up of your followers and the followers of those that re-tweet your message. Become a fan during the month 2. 3. 4. 5.
What to Consider When Building an In-House Social Media Team The Social Media Marketing Series is supported by Webtrends Apps, which lets you quickly create and publish Facebook, iPhone, iPad and Android apps. Learn more about it here or keep up with all Webtrends Social products by following its blog. Building any kind of team is a challenge, but pulling together the people who are going to represent your company in the social media arena is a particularly tricky task. What is the ultimate purpose of your social media team? We talked to professionals who have gone through the process — from big global businesses to small companies — to try and find some answers to these questions. Have a read of their advice and let us know any useful experiences you've had in the comments below. 1. Before you consider the question of who, you need to have already established the answer to why? Hrabovsky also points out that your social media team members will also need to be able to help customers — they may be the point of call that connected consumers head to.
If San Francisco Crime were Elevation | Doug McCune I’ve been playing with different ways of representing data (see my previous night lights example) and I decided to venture into 3D representations. I’ve used a full year of crime data for San Francisco from 2009 to create these maps. The full dataset can be download from the city’s DataSF website. This view shows different types of crime in San Francisco viewed directly from above. I love how some of the features in these maps are pretty consistent across all the crime types, like the mountain ridge along Mission St., and how some of the features only crop up in one or two of the maps. Here’s the same data but from a different angle, which helps show some of the differences. UPDATE: Whoops, I screwed up originally and had a duplicate image. Many of the maps have peaks in the Tenderloin, which is that high area sort of in the north-east center area of the city. My favorite map is the one for prostitution (maybe “favorite” is the wrong choice of words there). EDIT: I’ve been corrected.