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Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content

Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content
Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. As an editor, journalist and marketer….what a great question!

http://www.toprankblog.com/2010/06/content-marketing-curation-context/

Digital curation The term curation in the past commonly referred to museum and library professionals. It has since been applied to interaction with social media including compiling digital images, web links and movie files. Approaches to digital curation[edit] The Digital Curation Centre is a "world leading centre of expertise in digital information curation"[5] that assists higher education research institutions. The DCC is based in the UK and began operations in early 2004.

Steve Rosenbaum: Google: At a Critical Crossroads There's no doubt that companies in hyper growth mode find that they can only do so many things well at one time. And for many of us, our interactions with Google exist as a series of 'siloed' experiences. - We need directions; we use Google maps -- an extraordinary product. - We want to check our mail; we read our Gmail. - We want to upload and share a video; we post on YouTube. - And of course, if we want to search the web; we use Google search.

My daily PKM routine (practices and toolset) Harold Jarche is a leading authority on Personal Knowledge Management, which he describes as a set of processes, individually constructed, to help each of us make sense of our world, and work more effectively. He has developed a popular Seek-Sense-Share framework which identifies the 3 key elements of PKM (see diagram on the right) Harold writes about PKM continuously in his blog, and has also helped thousands of people worldwide use this framework in his very popular online workshops, which he runs privately for organisations or publically.

Content Curation Tools: How To Pick The Right Venue? I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ... Marty Note (here is comment I wrote on Dr. V's blog) Did Google Just Declare War on Demand Media?: Tech News and Analysis « Over the past few months, there has been a growing chorus of criticism — much of it anecdotal, but coming from a number of respected technology observers — about Google’s increasingly useless search results. Now the web giant has responded to these criticisms in a blog post, saying it doesn’t believe its search is getting any worse (if anything, it claims results have improved), but noting that it is going to be coming down hard on so-called “content farms” that try to game its algorithm with low-quality pages filled with keywords. And that could mean some pain for Demand Media, which is planning a closely-watched initial public offering that could launch as soon as next week. The Google blog post came from Matt Cutts, who heads up the company’s search-spam team.

Part 1: Why We Need It The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest. Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online. Photo credit: dsharpie and franckreporter mashed up by Robin Good "What we need to get much better at is scaling that system so you don't have to pay attention to everything, but you don't miss the stuff you care about..."

The Egypt list: Sulia curates content by curating expertise One of the biggest challenges in covering the unrest in Egypt — or, for that matter, in covering any event that’s in some way “foreign” — is determining who can provide relevant and accurate news about the event. To curate content is in large part to curate expertise; faced with a frenzy of news updates — some of them true, some of them false, some of them in-between — how do you know which updates, and whose updates, to listen to? How do you know whom to trust? Sulia, a NYC-based startup, has made it a point to figure that out.

Google: Search Engine Spam on the Rise - PCWorld If you've noticed lately that Google's search results are a bit spammy, you're not alone. In a blog post, Google Principal Engineer Matt Cutts acknowledged that "we have seen a slight uptick of spam in recent months," and that tech watchers are growing critical. Cutts then outlined a few new initiatives to improve the quality of Google's search results. Among them: Google has a new "document-level classifier" that's better at detecting the hallmarks of spam, such as oft-repeated keywords; Google is improving its ability to detect hacked sites, which were a big source of spam last year; and the company is evaluating other changes, including a crackdown on Websites that primarily copy other sites' content. But on the issue of "content farms," Cutts didn't have all the answers.

Who is The Daily trying to reach? What problem is it trying to solve? Technically, I’m on vacation in warmer climes this week, far away from the northeast’s snowpocalypse du jour. More honestly, I was checking out the launch of The Daily like every other future-of-news nerd. I wish News Corp. the best — in part because I love the investment they’ve put into the product, in part because I think paid-content tablet products will be a big part of news’ future, and in part because there are some very talented people working on the project. It’s great to see projects with this sort of ambition that are tied to the generation of new content, not just the restructuring of existing stories. But I must confess I came away from the announcement a little underwhelmed — not just because the app seems a little laggy and unresponsive (that’s fixable), but because I’m not sold that there’s a vision for who, exactly, The Daily is trying to reach and what problem, exactly, it’s trying to solve.

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