With Social Media Networks Constantly Changing, How Can You Keep Up? With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. Over the years, I’ve written hundreds of blogs for businesses in a wide range of industries — and I’ve seen what works, what doesn’t, and how things are changing. Table of Contents What is business blogging? Business blogging is exactly what it sounds like: using blog content to grow your business. Marketers who participated in HubSpot's 2025 State of Blogging Report report blogging for various reasons, but more than half said they do so for brand awareness (66%) and customer engagement (53%). With AI making it easier to create half-way decent content, mediocre doesn’t cut it anymore. The biggest benefits in blogging for business and marketing kick in when you focus on quality and: Done right, your blog can build momentum — and fuel everything else you’re doing. Not all content is written. 1.
Twitter Hotel Redefines the Social Media Vacation For visitors seeking the solace of island life, disconnecting from a smartphone and all things tech is a welcome reprieve. But, in contrast if your idea of paradise is mingling with other Tweetaholics then the “first Twitter experience hotel” is for you. Located on the Spanish island of Majorca, the Sol Wave House harnesses the power of social media as a way to enhance its overall hotel experience. Opening just a year ago, the hotel features Twitter-themed rooms, drinks, and a virtual community called #SocialWave that guests can use to interact and flirt with one another. Guests at Sol Wave tweet with each other by logging onto Twitter via to a special web app available only through the hotel’s WiFi. They really drive home the Twitter theme at Sol Wave House with #TwitterPoolParty on Fridays where you can drink a Twitter-inspired cocktail and shot and when guests break the ice there is the Twitter Party Suite. Sol Wave House
Snapping Instagram Photos of Food May Actually Help Things Taste Better Annoyed at people who have a habit of snapping a quick food photo before every meal? There might be a scientific explanation for why some of them do so: scientists have found that that rituals such as snapping a quick food pic may actually help make eating more pleasurable for the eater. This fact comes from a paper titled “Rituals Enhance Consumption,” published on July 17, 2013 in the journal Psychological Science. In it, professor Kathleen Vohs of the University of Minnesota reports that little rituals help make food more enjoyable — rituals such as singing “Happy Birthday,” saying a prayer, splitting an Oreo cookie in half, or snapping a photograph. The study involved having two groups of participants who were given chocolate bars to eat. One group was instructed to perform a specific ritual of breaking, unwrapping, and eating the bars, while the other group was just unleashed on the bars. (via TIME and UPROXX) Image credits: Instagrammer by Blyzz, Grub up!
21 ridiculous social media job titles By Dane Cobain on 15 May, 2013 1246 Social media is massive now, we get it. But with this rise comes a boom in business for self-proclaimed social media gurus, and I should know. Here are 21 of the most ridiculous social media job titles that you’ll come across in your travels. 1. What is this? 2. Presumably this isn’t purely limited to Facebook Chat. 3. It’s not even worth having a guess at what this means – presumably, it’s like being a Junior Social Media Capability Architect, only with a slightly better salary. 4. ‘Strategist’ is forgiveable, but ‘tactician’? 5. One can only presume that this is the Editor-in-Chief (what’s one of those?) 6. Unless you went to Hogwarts, you’re not a wizard. 7. There’s nothing inherently wrong with this, but it’s clunky and vague – surely everyone in the marketing department qualifies as a brand promoter? 8. I can see where they’re going with this one, but you can’t direct a community – the community chooses its own direction. 9. 10. What? 11. 12. 13. 14.
Instagram Campaign Highlights Undocumented Teens in the U.S. [PICS] Undocumented teenagers living in the United States, known as DREAMers, have few opportunities to publicly express their hardships. As a way to shed light on their plight, Houston-based non-profit Neighborhood Centers asked undocumented teens to share glimpses into their lives with an Instagram campaign using the hashtag #ThisUndocumentedLife. Following a month-long Instagram campaign in July, Neighborhood Centers released the eight winning photos from its "This Undocumented Life" contest, featured in black and white in the gallery above. "We really wanted to give undocumented youth the opportunity to share their stories and moments that are so often left in the shadows," Ana MacNaught, the immigration program manager for Neighborhood Centers, told Mashable. "We thought black and white photography would let them voice their lives and joys and fears."
The 7 Personalities Every Successful Social Media Manager Has There aren't many instances in our professional lives where having multiple personalities is seen as a positive trait. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity. But hold the phone there ya negative Nancy -- there are times when conveying multiple personalities is not only encouraged, but also essential to the success of your marketing efforts. We're talking social media marketing, where executing a strategy that successfully engages and proves value lies in your ability to satisfy a variety of needs and personalities. In fact, our guide on Social Media Marketing details how different platforms require different voices. We all have very different agendas when logging in to our social platform of choice; therefore, shouldn't we as marketers possess the ability to recognize and speak to them? 7 Personalities Every Social Media Marketer Should Have Remember Eddie Murphy's The Nutty Professor? 1) The Informant 2) The Inquirer
15 Dating Tips From 'Game of Thrones' If you're looking for advice on where to take your girlfriend on a romantic dinner or how to surprise your boyfriend for your anniversary, you can consult traditional dispensaries of dating wisdom, like Cosmo or your older brother. If you're more concerned about overcoming the rough patches, then you should turn to Game of Thrones for relationship advice. Sure, not all the unions on GoT are ones you want to imitate. (Looking at you, Lannisters.) However, every couple on the show is dealing with obstacles way bigger than your lover's Polka passion. If Daenerys and Drogo can work past a language barrier and an arranged marriage (his death notwithstanding), you can probably get through your girlfriend's semester in Italy. Show As Gallery Homepage image: HBO Molly Horan Molly Horan was an editorial intern at Mashable.