Why Groupon's Super Bowl Ad Was So Offensive One of the world's most revered cultures and religious histories has been threatened with death and extinction in Tibet for decades at the hands of the authoritarian Chinese government; Groupon's Super Bowl advertisement about Tibet (below) was based on a joke drastically reducing the seriousness of that suffering. Not all hope is lost, the ad says, because at least there are still refugees that will cook discounted food for White people! Many people on Twitter reacted very negatively to the ad. This is my best explanation why it was offensive. The joke was intended to be absurd, but the absurdity presumed a lack of seriousness in the whole matter. As the industry blog PaidContent says, Super Bowl XLV: The People Of Groupon Are In Trouble. There's a line between "wacky" on one side and stupid on the other. Groupon ran a number of ads tonight and the website for the campaign includes calls to donate to charities related to the issues parodied.
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Sony Ericsson Mixes Tennis and Entertainment In ‘Xperia Hot Shots’ In March, Sony Ericsson will launch the ‘Xperia™ Hot Shots,’ an exciting new-format entertainment show to be streamed online and on mobile handsets. The series will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson. Photo: www.facebook.com/xperiahotshots ‘Xperia™ Hot Shots’ gives a behind-the-scenes look at the girl’s lives off-court and will offer an insight into the world of these players and their journey towards superstar status. Sony Ericsson will help the players to realize their dreams by giving them exclusive access to the worlds of music, film, gaming and fashion, allowing them to grow their online fan base, an all-important part of becoming a modern sporting icon.
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