Facebook's New Custom Audiences: What They Are and How You Can Use Them - Part 1
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you're currently advertising on Facebook, you've probably heard the announcement about their new Custom Audience feature. The announcement was a pretty big deal and had most marketers salivating over the new targeting possibilities. In case you missed it, here's a brief overview of the Custom Audiences feature and tips on how you can use it to your advantage. What Are Facebook Custom Audiences? Let's say you have a current email list of all of your existing customers. Now, with Facebook Custom Audiences, you now can upload your customer email list (or a list of phone numbers or Facebook User ID's) for Facebook to hash the data against its users to find matches. Odds are that if you have 1,000 customer emails, they won't all be currently on Facebook. Some of you might have concerns about privacy. How Can I Use Custom Audiences?
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Facebook's search aspirations
Facebook chief executive Mark Zuckerberg has fired a warning shot that threatens to ignite a new online battle. He wants to marry social networking with one of the most valuable areas of the technology industry: search. Long dominated by Google, the web search market represents a "big opportunity" that Facebook is uniquely positioned to address, Zuckerberg said at a tech industry conference in San Francisco this week. Ex-Googler Lars Rasmussen joined Facebook 20 months ago to work on a project to improve search which he describes as "super exciting". Advertisement Zuckerberg's comments, the clearest signal that Facebook is eyeing one of the internet's most lucrative markets at a time when its own advertising revenue growth rates are slowing, helped shore up the company's battered shares.
Zuckerberg Says Facebook Stock Drop Disappointing - Ina Fried - Social
Facebook CEO Mark Zuckerberg says it is “disappointing” that the stock has dropped as much as it has but said that the company’s mobile strategy that will guide its growth is “misunderstood.” “The performance of the stock has obviously been disappointing,” Zuckerberg said at the TechCrunch Disrupt conference on Tuesday. “We care about our shareholders.” Some of that drop, though, he attributed to the fact that its mobile strategy, which is both relatively new and also misunderstood. The real key for Facebook over the next three to five years, Zuckerberg said, is how well the company can do in mobile — an issue it is just now addressing. “Mobile is a lot closer to TV than it is to desktop,” Zuckerberg said, when comparing the ability to make money. “We know we are going to do well on that,” he said, but added, “We’ve had a bunch of missteps.” Elaborating, Zuckerberg said that “the biggest mistake we made as a company was betting too much on HTML5 as opposed to native,” he said.
Word games
5 Ways to Turn Event Attendees Into Facebook Fans
Photo by andy_carter If you’re like most nonprofits, events are a central part of how you raise money and create awareness for your organization. But chances are you treat event marketing and Facebook marketing as two completely separate silos. And as Geoff Livingston and Gini Dietrich suggest in their book, Marketing In The Round, integrating these channels will get more results than the sum of each channel. Promote Your Facebook Page At Your Events Many of those that attend your events are not subscribed to your email list, not following you on Twitter, and are not a Facebook fan. Why not have them join your email list instead? You can certainly promote your email list at your event.
Facebook Edgerank: what marketers need to know
It's been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm. I was amazed to see the reaction to the piece. It clearly seemed to strike a chord as it went on to be the most popular guest post on Econsultancy in 2012. But a lot has changed since then in the world of Facebook. What is EdgeRank? EdgeRank is one of the most important algorithms in marketing. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. It determines not only which of your connections is the most important to you, meaning their content appears most frequently, but also which kinds of content should appear higher than others. For anyone seeking to market a product or service on Facebook it’s essential you understand how this algorithm works. Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Affinity
Why Lorna Jane is best at using social media
Winners are grinners ... As retailer Lorna Jane demonstrates, a good social media strategy should be measured on more than just friends and followers. Within five years, active-wear retail chain Lorna Jane wants its online store to rake in $50 million annually. Social media will play a big part in reaching that goal. As it stands now, the retailer’s Facebook page is already pulling its weight. The social media platform drives 10 per cent of all traffic to the Lorna Jane website and that traffic accounts for revenue equivalent of that from two physical stores. That staggering result is why we have named Lorna Jane as one of the best corporate users of social media. A good social media strategy should be measured on more than just friends and followers. We talked to many digital, marketing and social gurus to find the companies that have used social media to increase sales, snatch market share, cut recruitment costs and delight their customers. Use Facebook for engagement, not a hard sell.
