Discover the secrets of a great landing page How do you persuade someone to visit your web page? And how do you persuade them to purchase your product or sign up for your newsletter? Landing page optimization is the answer. What's the difference between a landing page and a home page? A home page provides information about your site. The landing page is more specific. In the words of "America's Greatest Marketer" Seth Godin (according to American Way Magazine) a landing page is there to initiate only one of five actions: Get a visitor to click (to go to another page, on your site or someone else's).Get a visitor to buy.Get a visitor to give permission for you to follow up (by email, phone, etc.). What benefits will you gain from an optimized landing page? 1) Like a needle, you'll get found more easily in the haystack that is the internet. 2) More people will convert when they arrive at your website (ie, take the course of action that you intended them to take). 4) You'll learn about your customers' likes and dislikes. Your headline
CSS3 . Info - All you ever needed to know about CSS3 'content hub' Login Screen – behind the scenes Here at GoSquared, we love to obsess over the little details that make the real difference in your experience of the site and Dashboard. The new login screen design and experience was no exception. We wanted the login screen to feel personal and for our customers to feel comfortable and familar with signing in. Getting personal. We decided to use Gravatar to show an image relating to the users email – which updates every time the email changes. Quick fades between the GoSquared logo and the Gravatar, depending on whether a Gravatar is found or not, make the transition natural. BREAKING! When have you ever gone to “Forgot your password” without entering an email first, or having guessed a password? 25+% of customers use Gmail. Mistyping your email address is easy, and infuriating. And then there’s the final touch, as soon as you submit the form, the box shrinks away into the background, leaving a loading spinner. Check it out for real now!
WordPress Training by WP Academy. Home of WP Encyclopedia The Anatomy of a Killer Content Marketing Strategy Joe Lazauskas is the co-founder and CCO of Faster Times Media, a content studio and consultancy that helps businesses create exceptional articles, videos, blogs, and social media updates. Say hello on Twitter @joelazauskas or via email at joe@thefastertimes.com. Content marketing has become a powerful way for brands to build long-term relationships with customers while still generating short-term results. As a first step, many marketers are building out new brand publishing initiatives, often with the help of a content studio staffed by editors and journalists. Smart content marketers will tell you that brands need plenty of their own content published on their own sites. At a recent talk, Chris Ahearn, the former president of Reuters Media, said that while the big publishers are still alive, they’re bleeding badly. SEE ALSO: Why Brands Are Becoming Publishers Although, some of the so-called “small” publications are not so small anymore. The Guess Generation The process works.
How To Design Mental Models That Create a Superior User Experience “Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if you’re going to get the design right for them. You also need to know the person’s goals and the procedures she/he follows to accomplish those goals. Mental models give you a deep understanding of people’s motivations and thought processes along with the emotional and philosophical landscape in which they are operating. Let’s begin with a simple mental model that might be used by a company like Procter and Gamble to determine the needs of its market on a typical work or school day. Click to enlarge Mental model of a typical morning for people who commute to work or school. They can also act as a road map, ensuring continuity of vision and opportunity. Affinity Diagram Grocery Store
How To Register a Website Domain Name - How To Make A Website - Your Free, Step by Step Guide : How To Make A Website – Your Free, Step by Step Guide Getting your first domain name is simple. Here are the 4 steps you need to follow to take the first step in making your first website: getting a domain name. #1. Godaddy makes it the simplest and easiest to select a domain name with their domain name search features so if you have trouble getting the right name for you, they’re the best to use. #2. It’s nice and easy, right on the front page. Leave it set as .com for now because these are the most recognizable domain names #3. If you get the big, green light to go ahead, click on ‘add’ and you’re away. #4. If you end up with the dreaded (and not all that uncommon) ‘…is already taken’ then the best piece of advice I can give you is to move on and find another name. Not only does GoDaddy.com show you whether or not you domain name is available, but it also gives you a list of what other tld’s (the three letters after the domain name eg. .com, .net, .org) are available and other potential domain names that are similer. In Conclusion…
5 Lessons from Coca Cola's New Content Marketing Strategy Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place. Coca Cola’s mission statement To refresh the worldTo inspire moments of optimism and happinessTo create value and make a difference Recently they have realised that their marketing strategy that has worked well for them for decades needed to evolve and as such they are moving from “Creative Excellence” to “Content Excellence” Creative excellence has always been at the heart of Coca Cola’s advertising and they have decided that content is now the key to marketing in the 21st century on a social web. Content for Coca Cola is is now the “Matter” and “Substance” of “Brand Engagement” Lesson 1: Create Liquid Content Lesson 4. More Reading
The Code Side Of Color Advertisement The trouble with a color’s name is that it never really is perceived as the exact same color to two different individuals — especially if they have a stake in a website’s emotional impact. Name a color, and you’re most likely to give a misleading impression. Even something like “blue” is uncertain. To be more precise, it could be “sky blue”, “ocean blue”, “jeans blue” or even “arc welder blue”. Descriptions vary with personal taste and in context with other colors. Code Demands Precision When computers name a color, they use a so-called hexadecimal code that most humans gloss over: 24-bit colors. Breaking Hexadecimals Into Manageable Bytes Pixels on back-lit screens are dark until lit by combinations of red, green, and blue. The first character # declares that this “is a hex number.” The higher the numbers are, the brighter each primary color is. Each pair can only hold two characters, but #999999 is only medium gray. #000000 is black, the starting point. Shortcuts In Hex (il)
The #1 Conversion Killer In Your Web Design (Are You At Risk?) There’s one web design mistake that absolutely tanks your conversion rates… And once you cure it, you could propel the lead generation / sales ability of your website by as much as 100% OR MORE. Luckily, this mistake has an easy fix—especially if you’re willing to make some small changes to your website. Murder Clutter… Before It Nukes Your Conversion Rates Look: With widgets, plugins, social media profiles, and other junk like that, it’s easy to overload your website with a bunch of garbage you don’t need. And worse, when you do just that, your conversion rates PLUMMET. The simple solution is to DITCH the baggage, and focus on what you NEED visitors to do to grow your business. In most cases, you need visitors to subscribe to your email list or buy your stuff, and that’s what you should focus on. Related posts? “Badges? (yes, that’s a Blazing Saddles quote :-D) What’s Absolutely Essential For A High-Converting Web Design? Not everyone will agree with me, and that’s fine. Every blog sidebar needs:
Social hubs - what are they and why you may need one? 4 Social Hub Examples As the number of social networks increases, brands have started to look at ways in which they can bring all their social networks into their brand owned websites. Contrast this with the more common situation where the only reference to social media on the main site are the ubiquitous Facebook, Twitter, LinkedIn and Google+ share buttons. Social hubs can give customers a snap shot preview of the activity on each of the chosen social networks. What is a Social Hub? Social hubs tend to be content aggregation pages on a brands own website. If brands are making good use of the social networks in their own right, not just publishing the same thing to each of them, then they are actually useful if you are genuinely interested in that brand. Why do you need them – beyond buttons? I think the use of a brand hub are still few and far between, given they are a simple way to integrate the multitude of social networks onto one page. Social hubs give: Social Hub Examples Dell
No Such Thing As Perfect Q: Is it possible for a designer to look at their designs from a brand new user’s perspective? Over the years, have you learned how to do this even a little bit better than when you began? Sometimes I feel like I can, and that with more practice I’ll be even better, but people keep saying that I should suck it up and have other people test my designs for me. I learn something new every time, but I wonder if I’ll ever reach a point where user testing reveals what I made is “perfect” and doesn’t need to be fixed. A: First off, let’s deal with this idea of “perfect”. And no, it’s not possible for a designer to look at their work from a brand new user’s perspective. You’re also conflating two very important concepts here. Before you design anything, you need to research the users you’re designing for. Once you’ve done the research, and have a design solution that you think works to solve the problem, then you test it. You will only ever know what you know. You will get better with practice.
14 Tried and True Ways to Increase Your Facebook Fan Page… Part 2 | Dennisse Lisseth Welcome to Part 2 of “14 Tried and True Ways to Increase your Facebook Fan Page” In case you haven’t read Part 1, you can do so here. 7. I am not a graphics artist, I don’t know how to use Adobe Illustrator or Photoshop and I back when I started Exceptional Living, I didn’t personally know anyone that can create a logo to my liking. If you have a brand new page or are thinking of starting one and you don’t have a logo, please consider using your pic as the profile pic. If you use a logo for your page, that is wonderful and it works out just as well. 8. This is a feature that has been around for quite some time now. 9. Another way to get noticed by other Fan Pages and their fans is by posting on other Fan Page’s (using your Fan Page of course, not your personal account). Here’s the difference… When you post, choose to post a quote, saying, article, pic, etc. that adds value to others. Do not spam. 10. It’s also VERY effective when other Fan Pages share your page. 11. Trust me on this. 12.