Digital Marketing Blog SEO considerations for discontinued products in ecommerce I was recently asked for advice on the best course of action for discontinued products for an ecommerce site and whether you should follow Google’s previous advice to let the pages 404. I decided to write this piece up because it’s something that’s talked about a lot, but rarely written about. I’m half suggesting people to question bits of it, as it’s an area that is, in my opinion, pretty subjective. In this specific scenario, the website was a very large fashion retailer, meaning that products are frequently discontinued (with no intention of bringing them back) at the end of each season. Read more... Unlock (not provided) organic data and other quick Google Analytics tips Frustrated by (not provided) keyword data and other Google Analytics niggles? This post looks to help you resolve these issues to get more from your organic search data. Read more... How Clarins is using WeChat, Baidu and Tmall to expand in China Read more...
Marketing Peter Svarres Blog The basic premise of Joe Stump’s presentation was that content is no longer king. The new king in town is context. Basically meaning that the real business potential on the web now are applications that adds context to the users’ position in the time/space grid. It is all about giving you the right information at the right time and in the right location.Stump talked about the value of contextual information and concluded that the value of knowing someone’s location decreases as the distance increases.
Economic Research - Daily Global Commentary - Northern Trust In a currency war, everyone loses April 18, 2014 View PDF version Our warm wishes to those observing holidays this weekend. I have a drawer full of foreign currency at home. Besides, the contents of that drawer may be the best-performing asset class in my portfolio. It may be time to reallocate. Let me say at the outset that I am not the foremost currency strategist in the bank. From my perspective, the American dollar has been surprisingly weak against some key counterparts. Having a strong currency may be nice for travelers, but it annoys exporters. Recent attention has focused on China’s decision to broaden the trading band for the renminbi (RMB). Like their Asian neighbors, the Chinese have been somewhat perturbed by the mountain of quantitative ease introduced by the Bank of Japan. Moving west, Mario Draghi, president of the European Central Bank (ECB), chimed in last week with a threat to take monetary steps to address what he sees as an overly strong euro. Mr. A Fund for Good
Yahoo! Search blog Online Marketing Intelligence | The Search Agents Full Circle Online Interaction Blog This fall I'm helping facilitate a workshop for educators in Colombia about leading distributed networks and communities of practice for educators. We are hosting webmeetings every other week with guests who have experiences and knowledge to share. Last week Bronwyn Stuckey, a friend and colleague from Australia, shared her research about distributed CoPs in education. As part of these visits, we start by recording a few small podcasts so the group can get a sense of our guest. Then during the live web meeting, people can ask questions and have a conversation. Bronwyn agreed to let me share her two audios out to the world. In addition to the audio files, the transcripts in Spanish are below. N-Ha sido genial traer invitados a nuestro taller porque me permite presumir de mis amigos brillantes. N-Bronwyn, te interrumpo solo por un segundo. B- Si claro. Responde eso a tu pregunta Nancy? J- Si.
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