Content Is No Longer King: Curation Is King

From Social Bookmarking to Social Curation Sulia | The Interest Network Why Social Media Curation Matters - Technorati Blogging Over the past few weeks I've raved about the current raft of social media curation start-ups. I've rambled on and on about all of the new features that are being added to sites like Curated.By, Storify and Keepstream. What I haven’t explained to my friends, family, Twitter followers and just about anybody I engage in tech conversation with for more than a couple of minutes, is why it all matters. With registered Twitter users numbering somewhere in the region of 150 million, their fire hose is pumping out tens of millions of tweets a day. Granted, not all of this data is worth capturing. Micro Persuasion: The Digital Curator in Your Future The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report.

Curation is the New Search is the New Curation In the beginning there was curation, and it was good. People found interesting things on the web, created directories of those things, and then you found what you were looking for inside those curated lists. That was the origins of the original lists and directories, from Yahoo on outward. But then that got too hard. The web got bigger faster than anyone could keep track. That model has now begun to give way too. What has happened is that Google’s ranking algorithm, like any trading algorithm, has lost its alpha. There are two things that can happen now. Yes, that sounds mad. The answer, of course, is that we won’t — do them all by hand, that is. In short, curation is the new search. [Update] A friend points out in IM that all of this makes Yahoo mothballing Delicious, a directory of curated lists, more than a little mistimed. Related posts:

The Information Overload Paradox Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now. Just for a second. Now, fast forward to the late 1990′s. So, what do I think has happened? The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. Now look at the blue line (the information available). That means we need to define our roles in this ever-growing world of content creation. The Opportunity So, where’s the opportunity? However, in order to be successful at this, your brand must be perceived as a completely objective brand in the marketplace. The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. Note: I can’t remember where I first saw this concept.

The Egypt list: Sulia curates content by curating expertise One of the biggest challenges in covering the unrest in Egypt — or, for that matter, in covering any event that’s in some way “foreign” — is determining who can provide relevant and accurate news about the event. To curate content is in large part to curate expertise; faced with a frenzy of news updates — some of them true, some of them false, some of them in-between — how do you know which updates, and whose updates, to listen to? How do you know whom to trust? Sulia, a NYC-based startup, has made it a point to figure that out. They’re also, to an extent, doing Sulia’s work for it. For Sulia’s coverage of the protests in Egypt, its human-meets-algorithm editorial filtration has led to content — reporting and analysis — that’s essentially pre-vetted for relevance and accuracy. That baked-in contextual insight — Sulia’s proactive, pre-existing knowledge of Egypt experts — is key. And there’s a lot to be said for the vetting of content itself. Sulia combats that.

The Problems With Friends Lists I’m trimming a few of my friends in Facebook. Not a ton, but a few folks who are wonderful for wanting to follow me, but who I haven’t really interacted with in well over a year. (Quick note: none of the people in the picture to the left were being trimmed. The Emotions Around the Data What strikes me is that this is a potentially emotional exchange to what should be a simple choice of data management. It says you’re not important. And yet, the decision is almost always unemotional in nature to the person doing the trimming. Right? So there’s a disparity between what the act means to the person removing versus the person who feels removed. Clustering and Other Sorting Mechanisms In a way, Facebook is flawed in this way. What about proximity (as per my other post)? It’s All A Strange Synthetic Our friend behavior matches what software developers have designed. There’s more to this. You? ChrisBrogan.com runs on the Genesis Framework Become a StudioPress Affiliate

Shaping the Future: 7 Predictions for the Creative Community At the start of every year, it’s fun to think about what's next. However, for the creative professional community, considering the future is not just a casual exercise. It's a necessity. The creative industries are rapidly changing, as is the way we manage our own creative careers. Do you rely on the web for inspiration, feedback, or any other part of your creative process? Do you rely on online networks or websites as a source of new customers, clients, or collaborations? If you answered yes, get ready. Thoughts on the Road Ahead for Creative Professionals In recent years, I believe that technology has been a little reckless with creative professionals. But my team and I at Behance see the tide turning. Here are some of our predictions (and hopes) for the creative professional community in the near future [and full disclaimer: our inherent bias is that we think about this full-time and are developing Behance with these thoughts in mind!] 1. 2. 3. 4. 5. 6. 7.

De perfekte nyhetene Alle hindringer til side - hva er den optimale måten å presentere nyheter på? Nylig ble brettavisen The Daily lansert. Det kostet 30 milloner dollar for Rupert Murdochs News Corporation å sparke dette igang sammen med Apple, og resultatet er nå å finne på amerikanske iTunes. Dette skal være framtidens nyhetspublikasjon, powered by Apple. “We believe The Daily will be the model for how stories are told and consumed in this digital age.” Store ord. Men verden er ikke helt overbevist ennå. Og det har han helt rett i. Det førte meg til følgende tweet: Det er egentlig norske VG+ som har fått denne tanken til å modnes hos meg. Altså: Konseptet "utgaver" er ikke optimalt for nyheter. Det har fungert hittil, som dagens papiravis eller Dagsrevyen på TV. Noe som bringer meg til kjernen for denne bloggposten. Jeg tror de perfekte nyhetene må: For å synliggjøre bedre: Tenk en dagsrevy som alltid er oppdatert og prioritert når jeg skrur på TV´en, ikke bare kl 19. Hva vet jeg fra før? Og så videre.