http://mashable.com/2009/04/04/twitter-trends/
4 Advanced Targeting Techniques Every Facebook Advertiser Should Master Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well ... different. And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.
Should you moderate your Facebook Page? Posted on22 September 2010. Tags: brands, facebook, social media, technology Since I started my new role, I have spent time looking at how companies are utilising the digital space it has thrown up as many questions as answers. A recurring theme for me has been the amount of interaction a brand has on its own Facebook Page. I have my own views on it as I like to champion interaction and personalisation but this does not necessarily mean I am right (it’s not a black + white topic). With so many sports brands on Facebook, ranging from professional sports teams, leisure brands, leisure centres and sports shops. 19 Twitter Desktop Apps Compared Twitter has become an integral part of our social media lives, marketing strategies, and business objectives. We have multiple accounts, hundreds of followers to watch, Twitter trends to track, hashtags to follow, and a frequent need for continuously updating search results. As such, getting by on the limited feature set available via Twitter.com is difficult at best. Enter the desktop application, a third-party piece of software that you can install on your computer to interface with Twitter and get more out of your microblogging activities.
FileTwt: Fast File Sharing on Twitter There are plenty of ways to share images and videos on Twitter. But if you're looking to share other types of files with your Twitter friends, then the new service FileTwt will definitely come in handy. FileTwt, a beta service for file sharing on Twitter, is a basic but convenient utility for quickly sharing any file, up to 20MB, with your entire Twitter network or just a single user. The service works pretty similar to the photo and video sharing sites for Twitter that we've become accustomed to - just input your Twitter credentials, browse for the appropriate file, enter your Twitter text, and tweet away. Your tweet will include a FileTwt URL, where visitors can go to download your shared file. If you want to use the person-to-person file sharing function, you'll need to create a FileTwt account, but in doing so you'll also be able to create a custom friend list.
python-twitter - A python wrapper around the Twitter API GitHub is now the "source of truth" but I will always try to update to this project page. A Python wrapper around the Twitter API Author: The Python-Twitter Developers <python-twitter@googlegroups.com> Introduction This library provides a pure Python interface for the Twitter API. Understanding the New Roles in Marketing "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.
Starbuck’s Alexandra Wheeler: forget social strategy, think social philosophy Home » Engagement, News, Social Media News, Videos Earlier this week we reported how Starbucks hit a new milestone in social media marketing, the first brand to surpass 10 million Facebook fans. A few weeks back I had the opportunity to interview Alexandra Wheeler, Starbucks’ director of digital strategies, on the sidelines of the Social Media Influence conference. She spoke of the profound importance to get buy-in from the top level of the organization (in the case of Starbucks, that comes from founder Howard Schultz) in order to implement not just a successful social media strategy, but a philosophy. There’s a big difference. Hear for yourself:
Great Twitter Applications for Small Business. Skip Advertisement This ad will close in 15 seconds... Young Entrepreneurs Today's Most Read 9 Proven Ways to Get People to Take You Seriously 4 Intangibles That Drive CEOs What It Takes to Go From Dead Broke to 6 Figures in 6 Months The Mentality of a Successful Career 4 Big Challenges That Startups Face Finding the Right "Brand Voice" on Twitter Kai Turner is head of Information Architecture at Agency.com – London. You can follow him on Twitter. When businesses open an account on Twitter, they must consider the right “Brand Voice.” It must be appropriate for what they want to say, and who they want to reach — a different sort of voice from the one companies have used in traditional print and broadcast media channels. Twitter works best with an even more open and authentic form of communication.
Twitter sentiment analysis using Python and NLTK This post describes the implementation of sentiment analysis of tweets using Python and the natural language toolkit NLTK. The post also describes the internals of NLTK related to this implementation. Background Sustainability and MOOCs in Historical Perspective [All Presentations] Sustainability and MOOCs in Historical Perspective November 15, 2012 Keynote presentation delivered to Simposio Internacional Estado Actual Y Prospectiva De La Educacion Virtual, Bogota, Colombia. Overview of the historical factors leading to the development of massive open online courses, and discussion of what this history can tell us of the sustainability of MOOCs in the future. [Slides] [Audio] Why Coke Should Have Known Its "2 Girls 1 Cup" Campaign for Dr Pepper Was a Disaster Waiting to Happen Last Updated Jul 21, 2010 2:22 PM EDT The most telling part of Coca-Cola (KO)'s cancellation of its Dr Pepper Facebook promotion is that the company admitted it signed off on the text of the campaign without knowing what "2 girls one cup" actually means. Coke is an old company and Facebook is a new trend: What happened here is the marketing equivalent of parents trying to show their teenage offspring that they're trendy too, with all the awkwardness that implies. Although Coke has apparently fired the ad agency that created the campaign, Lean Mean Fighting Machine, Coke has no excuses: LMFM advertises its profane campaigns -- including one in which the U.K.
Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth David Martin, Vice President, Primary Research / Sue MacDonald, Research Manager You've probably heard of the Morgan Stanley report that declares "teenagers do not use Twitter," based on a sample size of one 15 year-old intern named Matthew Robson. Morgan Stanley rightfully disclosed that they do not claim that his study is representational or merits statistical accuracy, so we thought we could provide both with our NetRatings panel of 250,000 U.S. Internet users. Twitter's footprint has expanded impressively in the first half of 2009, reaching 10.7 percent of all active Internet users in June.