Agile Marketing Image courtesy As part of my ongoing obsession with all things agile, I've written up a summary of some key practices around Agile Marketing, building on the principles outlined in The Agile Manifesto. This is also cross posted over on The Marketing Society blog: The last IBM Global CEO Study (‘The Enterprise Of The Future’) interviewed 1,130 CEO’s in 45 countries and 32 industries, and found that organisations not only felt bombarded by change, but that many are struggling to keep up. Eight out of 10 CEOs saw significant change ahead, and yet the gap between the expected level of change and the ability to manage it had almost tripled since the previous study in 2006. Late last year Forrester released a report on ‘Adaptive Brand Marketing’. We live in exponential times. But what does that actually mean? 1. 2. Corporate ritual places high value in inputs – productivity, documentation, meetings. 3. 4. Agile says ‘just start and iterate along the way’, and welcomes changing requirements.
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (9780470562239): Gabe Zichermann, Joselin Linder Results-Only Work Environment (ROWE) “Distraction,” Simplicity, and Running Toward Shitstorms It can scarcely be denied that the supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a single datum of experience.—Albert Einstein, “On the Method of Theoretical Physics” (1934) Context: Last week, I pinched off one of my typically woolly emails in response to an acquaintance whom I admire. He’s a swell guy who makes things I love, and he'd written, in part, to express concern that my recent Swift impersonation had been directed explicitly at something he'd made. Which, of course, it hadn’t—but which, as I'll try to discuss here, strikes me as irrelevant. To paraphrase Bogie, I played it for him, so now I suppose I might as well play it for you. (n.b.: Excerpted, redacted, munged, and heavily expanded from my original email) And, then, I jizzed on at length about how much I admire the recipient’s work. Good work doesn’t need a cookie I may admire your work, too. Nope. Yes. No.
Gamify | The Gamification Platform ROWE See also[edit] References[edit] External links[edit] CultureRx - Official Trainers of the Results-Only Work EnvironmentWashington Post Article"video". Boots Advantage Card signs up third parties online Boots has extended its Advantage card loyalty program by allowing customers to collect points at other retailers including ASOS and Thomas Cook. The health and beauty retailer is launching the Boots Treat Street initiative to allow cardholders to collect reward points with other online retailers and redeem them at Boots. It’s targeting women who prioritise spending on friends and family, encouraging them to collect extra points online and use them to treat themselves. Boots has also released research revealing that 67% of women have difficulty finding the time or money to treat themselves. ASOS, Ebay, Thomas Cook and Toys ’R’ Us are among the online retailers to join the Boots Advantage programme. Cardholders can collect Advantage points by shopping with more than 50 brands through the Treat Street web portal. This story first appeared on marketingweek.co.uk
39 New Digital Media Resources You May Have Missed Been away from Mashable for a few days? Here's something that'll get you caught up in a flash: it's our weekly roundup of Mashable features. Look at all the coolness you missed: We have tips for the transition into Facebook Timeline, tricks for improving your productivity via Google Calendar and Safari and links to the most popular memes. We've covered social networking in the workplace, using networks for social good and even using plugins to help you get the old Facebook back. So if you wanted to catch up on the best of our digital media resources, you've come to the right place: Editor's Picks 9 Digital Ways to Become a Social Good Hero in 2012The web and social media continue to create new opportunities to do good in simple ways. Social Media
What You Can Learn From H&M’s Use Of Social Media H&M is one of the businesses that has done some great work in using social media for marketing. Here is what you can learn from the company to achieve a more engaging and growing community. Amuse your customers When entering H&M’s Facebook page, you’ll see a number of choices under a tab called “Your H&M”. Among other things, you can go to the “Style Guide” or “H&M TV”. It’s fashion entertainment and you have the remote in your hand to choose whatever you want to. When creating a Facebook Page for your business, you want people to visit your page more than once. What value do we bring our customers? Involve your customers H&M does a great job involving their customers. It’s in peoples’ nature to be part of communities – so let them be a part. Help your customers H&M has got 3,826,114 fans on Facebook and 56,053 followers on Twitter in the writing moment. When you get people’s attention – make it easy to transform it into action! Similar Posts: Be Sociable, Share!
Crunching ASOS financial results: yes, fans do boosts sales Online clothing retailer ASOS, super popular with the twenty-something Facebook generation, is the Zappos of Europe, building a massively loyal online community around its latest fashions. This social-savvy formula appears to be making even the company bean-counters happy, as the dot-com reported this week a fat profit and double-digit sales growth in an otherwise tough retail market. Always curious about the connection of community-building and its impact on sales, we take a look here at the relationship between its social media investment and its impact on the top line. In case you missed it earlier this week, it’s official: ASOS is making bank. It’s now the UK’s leading online retailer, beating out Topshop.com nationally, and it just reported a 35% rise in revenues and added 320,000 customers in the last fiscal year. With much of the British retail sector hurting, how is ASOS managing such growth? Writing and editing by Bernhard Warner, research and analysis by Brian Skepys.
NFB/Interactive - National Film Board of Canada At the NFB we like change. For 70 years we've experimented, innovated, and produced a legacy of technical and creative firsts in cinema, animation, and documentary. Think McLaren, Lipsett, Brittain, and Jutra; Stereoscopic 3d, VTR, and participatory media. Today, the way we create, consume, and connect with each other changes by the minute. And this evolving collection of stories reflects that reality. It's the result of artists and storytellers of all sorts utilizing new technology, to explore new forms of creation, for a new kind of Canada. The stories they're telling here are new, but share a lot in common with the work that came before: they present distinct voices, strong points-of-view, and unique perspectives. So let the conversation begin. Scary or otherwise.