10 Steps to Becoming A Social Media Expert
We’re all pretty much experts at something. Since social media is all the rage, why no become an expert in that? So many of the world’s trends in technology, business, marketing, entertainment and overall communication are heavily tied in with online social media. It’s an important area in which to be well-versed.
6 Easy Ways to Score the Best Deals with Social Media
Sara Dunham is the community manager at online coupon site and community Savings.com. You can read more of Sara’s posts on the Savings.com coupon blog or fan Savings.com on Facebook. We all want to save some cash.
A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy
Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.
Social Media: The Five-Year Forecast - destinationCRM.com
The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today. "The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped -- and will continue to impact -- how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers -- and more important, their influencers. "The community will take charge," Owyang tells CRM magazine in a one-on-one interview, "and that's going to happen whether or not marketers or brands participate."
Coupon Blog - Money Saving Tips - Personal Finance - Coupons News
Five free home-page alternatives that will brighten your day By Rick.BroidaGuest Blogger(view all posts by Rick.Broida) at 8:00AM Tuesday April 15, 2014 under Freebies When you fire up your Web browser, what's the first thing you see? Unless you've modified the default home page, chances are good it's MSN, Yahoo, or some other news-oriented site. I don't know about you, but the headlines I typically see make me want to dive under the covers and stay there. Seriously, do you really want to be slapped in the face with all that negativity, all that bad news, every time you open your browser?
Ten tech-enabled business trends to watch - McKinsey Quarterly - High Tech - Strategy & Analysis
Two-and-a-half years ago, we described eight technology-enabled business trends that were profoundly reshaping strategy across a wide swath of industries. We showed how the combined effects of emerging Internet technologies, increased computing power, and fast, pervasive digital communications were spawning new ways to manage talent and assets as well as new thinking about organizational structures. Since then, the technology landscape has continued to evolve rapidly.
Social Networks Are Not Yet Universal
More than one-half of adults surveyed in 17 countries do not know what social networking is, according to Synovate. The company said it asked over 13,000 consumers in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US if they were familiar with social networking. Although such aggregate findings are useful in a directional sense (many consumers worldwide have yet to hear about social networking), Synovate noted differences in individual countries and among demographic segments. For instance, awareness was higher among younger users. As for membership, 26% of respondents belonged to social networking sites. Membership was highest in the Netherlands, at 49%; UAE, at 46%; Canada, at 44%; and the US, at 40%.
Groupon Gets A Hefty $30 Million From Accel For Local Offers Service
Chicago based Groupon, which was formerly known as ThePoint, has raised a hefty Series B financing – $30 million – from new investor Accel Partners and existing investor New Enterprise Associates. Accel’s Kevin Efrusy joins Groupon’s board of directors. The company is going gangbusters.
Content Pays
Here's a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything we know about the Internet. From music and the torrents to pay walls at newspapers and magazines. Mostly, the people who are complaining that consumers will never pay for content are the ones who are simply taking their content from its traditional form and migrating it to the digital platform.
s new Social Technographics report
By Charlene Li We just released a new report that Josh and I wrote, titled "Social Technographics". Here's the executive summary:
The Golden Football
By Evan Miller May 30, 2009 UPDATE 9/28/2010 - There are other reasons for Groupon's success than the analysis described here. See also Is Groupon The Next Google?. Why in the world do businesses like Groupon?
65% of internet users have paid for online content
65% of internet users have paid to access or download some kind of digital content. Music and software are the most common kinds of content purchased. Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles. Music, software, and apps are the most popular content that internet users have paid to access or download, although the range of paid online content is quite varied and widespread. In a survey of 755 internet users between 28 October and 1 November 2010, respondents were asked about 15 different kinds of online material that could be purchased or access after a payment. The online content that we were trying to assess in this survey is “intangible” digital products such as software, articles, and music that need not have a physical form.
Why the Click Is the Wrong Metric for Online Ads - Advertising Age - Digital
NEW YORK (AdAge.com) -- The great paradox of the web is that it's an interactive medium and everything can be measured. And that's wonderful -- unless you're measuring the wrong thing. In the past several months, there has been increasing evidence that the most easily measured metric on the web, the click, is not the right metric to use for many advertisers. And that's good news for publishers struggling to monetize their content with online ads.
5 Huge Trends in Social Media Right Now
What's the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media.
