Cards Introduction With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Simply add a few lines of markup to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to their followers. The Tweet embedded below shows a Player Card along with 140 characters: Drive engagement from your Tweets The different Card types each have a beautiful consumption experience built for Twitter’s web and mobile clients: Summary Card: Title, description, and thumbnail.Summary Card with Large Image: Similar to the Summary Card, but with a prominently-featured image.App Card: A Card with a direct download to a mobile app.Player Card: A Card that can provide video/audio/media. To learn more about how the Card meta tags and web crawler work, check out the Getting Started Guide. Drive app downloads from your Tweets Get started in 4 simple steps Ready to get started with Cards?
10 tools to create Facebook promotions & contests - Social Media, Online Marketing, Blogging Creating Facebook contests and promotions is a great way to build up your fan base (likes) as well as engage your audience with your brand. I have personally never executed any contest on Facebook however, I will be creating one soon. A typical Facebook promotion requires users to “Like” your page first and then be eligible for the promotion give away. It can be a white paper, coupon, a discount or anything you can come up with. This way you increase your Facebook likes and at the same time engage your fans with your brand. On the other hand, Facebook contests winners are usually selected in the basis of skills. Both tools are great to build brand awareness and push viral content for free. A tip to remember, have always at least 3 winning prizes, otherwise, if contestants see that 1 user is way ahead of the rest, the contestants lose interest, therefore, give more chances for everyone to win something. 1. My favorite, very easy to use and there is a free plan to get started. 2. 3. 4. 5.
9 Tips for Integrating Your Facebook Page With Your Facebook Profile Do you have a Facebook Page and a Facebook personal profile? Are you trying to figure out how to work your business life into your personal life on Facebook? Well, have no fear. You may also want to review your Facebook privacy settings to help you understand what’s visible on your personal profile. Here are 9 tips for understanding how your Page and your profile work together. #1: Understand That Your Page and Your Profile Are Very Separate Even though you log into your profile to get to your Page and they look like they are linked together, no one else knows which Pages are attached to your profile. When you log in using the email address you use for your personal profile, you can then switch to use Facebook as your Page. You can switch to using Facebook as your Page by clicking the down arrow in the upper-right corner of Facebook. Switch to using Facebook as your Business Page by clicking the down arrow. Remember, no one can see that you are the admin of these Pages except for you.
Why Google+ is Good For Business – and the Stats to Prove it [Infographic] Get ready for some proof that Google+ is important for your business. It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable facts taken from the infographic at the end of the post. But I don’t want a 3rd sock! Add Google+ as your third business marketing sock. That title was the best quote heard at last years SEOmoz MOZcon conference – in reference to Google+ being an unnecessary extra social network after Twitter and Facebook. “On Air” video hangouts are great for broadcasting and chatting with people en masse – you can use them to train existing customers on using your product or just have an open Q&A session. And if you happen to be a Red Hot Chili Peppers fan (and a guy), you’ll know what to do with that third sock.
Contest on Facebook | How to create a contest on Facebook One of the best ways to increase your “likes” and capture leads through Facebook is to run a contest. FaceItPages offers a contest application that enables you to easily create a contest on your Facebook page in minutes. Following is an overview on how to create a contest on Facebook using the FaceItPages Facebook Contest Application. First setup an account here on FaceItPages or login to your existing account. After logged into your account click the “Create a New Page Tab” option from your members main menu. This will bring you into the first step of the page creation tool where you can name your page and choose if you would like to setup a fan gate. Next you will be presented with different layout and template choices. After choosing your template you will be taken to the editor screen. Feel free to setup other modules on your contest page such as a header banner, video, Twitter feed, etc. by clicking on the other module blocks within the template editor.
How to Set Up a Facebook Page for Business Have you decided that it’s time to create a Facebook Page for your business? Wondering exactly how to get your Page started the right way? Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today. To set up your Facebook Page, just follow these steps: #1: Log into Facebook If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Either login to your personal account, or create a new personal account from Facebook.com. Once you have logged into your personal account, we are going to create your Business Page. #2: Create a Page While Logged in as Your Profile Go to www.facebook.com/pages/create.php. Select the most appropriate category for your business. #3: Choose Your Category from the Drop-down Menu and Name Your Page Choose your category from the drop-down menu.
Step by Step Content Marketing Ten *Real* Ways to Get More Facebook Likes Ten *Real* Ways to Get More Facebook Likes This may be the bazillionth blog post written on the topic of how to get more Facebook likes. However, this isn’t going to be a post full of ambiguos advice like ‘make your page more engaging’ and ‘create a compelling landing page’! This post is a collection of real methods for driving likes. 1. After finding out about this absolute gem of a tactic, I realised that YouTube disabled the ability to link to external sites using annotations. 2. How many emails does your company send out a day? 3. Coming from a background in helping bands promote their music, this is one of few areas in Facebook marketing where bands tend to do so much better when compared to brands. If you’re not hosting events or if your brand doesn’t naturally lend itself to this sort of thing, attend some conferences or industry events with a digital camera and take some photos. 4. 5. 6. 7. 8. 9. Driving likes from the real world is the latest craze. 10.
Getting Started With Social Media: A Resource Guide If you are new to social media or you’re not sure you’re doing the right thing, this page is for you. It contains a number of resources to help bring you up to speed. Must Read Report Take a quick read of the Social Media Marketing Industry Report (free immediate access). Subscribe to Our Podcasts Social Media Examiner also hosts two popular podcasts: The Social Media Marketing podcast—a top 10 marketing podcast on iTunes—is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. The Social Media Examiner Show is a daily 10-minute show designed to keep you up-to-date on the latest social media marketing know-how. How to Subscribe to a Podcast on an iPhone: Watch this quick video to learn how to subscribe on your iPhone: Facebook Click here for our latest articles on Facebook. Twitter Click here for our latest articles on Twitter. LinkedIn Click here for our latest articles on LinkedIn. Google+ Click here for our latest articles on Google+. Pinterest Instagram Blogging Video
Creating Ultimate Guides and Using Them to Build Your Marketing List You’ve seen them – ultimate marketing guides to Twitter, Facebook, Tumblr, and other important digital marketing resources. Creating ultimate guides are a great way to attract traffic, links, and social shares to your blog or website. The issue most people run into is with the number of blogs out there (especially ones on online marketing) – how do you create an ultimate guide if there are already tons of posts on a given subject? In today’s post, we’re going to look at the steps to creating the ultimate guide to anything and how you can use your ultimate guide to get mailing list subscribers. Step One: Subscribe to Lots of Blogs in Your Industry Ultimate guides are successful when they are written about trending topics, and the only way to know what is a trending topic is to see what others are writing about. This is a great way to find out what is trending – the more you see the name of a product, service, or network pop up, the more it means you should be writing about it.
Agency Review: Likeable Media Loves Being Liked stumbleupon All advertising agencies want to be loved more than ever. Virtually every agency website has one or more social media feeds, a blog and the desire to be “liked,” followed and loved. Likeable Media stood out in a review of ad and digital agency social media self-promotion programs for the agency’s unabashed love of all things social. The agency was literally born at a social media event. As one might expect from a social media specialist, Likeable is on all of the major social media platforms, including SlideShare, Facebook, YouTube, Pinterest, Tumblr, Google+ and Twitter. In the realm of agency social media programs, ubiquity alone is not enough. Here are some Likeable social stats compared to those of much larger agencies: This small agency has 31,707 Facebook “likes” (BBDO has 22,922); 28,979 Twitter followers (Goodby has 12,192); two Pinterest sites (most agencies haven’t even discovered the power of Pinterest) and 136,739 YouTube views vs. Pinterest SlideShare
Getting Started With Your Company Facebook Page I received a LinkedIn message from an old college friend last week. His company is just getting started with social media, and the execs are split in terms of buy-in. I realize that there are many people in the same situation that could benefit from the free advice I provided, so I’m posting it here for everyone to benefit from. Here’s his message, sort of. I am quite sure you might have done this before, and I need your help. My first thought was, “Wow, where do I begin?” Social media is not a quick fix Duct tape can fix a lot of things, but there’s no quick fix for your company social media. If your business is looking to launch a social media program, a handy PowerPoint or flyer won’t be the resource you need to get started. If you’re in charge and you want your company to get into social media, read the book. Fans don’t grow on trees You won’t be happy with what you get when you go for the low-hanging fruit. Well, fake fans can be purchased pretty easily, but they have no value.
Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet. Here are 5 fresh user experience ideas for boosting how much your site gets shared: 1. People are happy to share (good) content. It’s one thing to write a detailed, insightful blog post. TED has innovated on this principle by enabling sharing of memorable quotes. Notice how TED gives you unique content by just repackaging the speaker’s words. They know that aside from the videos, quotes are one of their best assets (and a type of text people love to share). 2. Custom landing pages driven by outbound sales campaigns have been around forever. Showing a “Hey – thanks for visiting us from Twitter. A great example of this in action is with Twitter Bootstrap 2. Let’s take a closer look. 3. It may cannibalize some traffic. 4. 5.
How to Create a Facebook Business Page in 5 Simple Steps (With Video!) It's no longer a "good idea" for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it's become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page. Don't waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro. Click here to download our free Facebook business page guide. The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Step 1: Choose a Classification. To begin, navigate to Local Business or PlaceCompany, Organization, or InstitutionBrand or ProductArtist, Band, or Public FigureEntertainmentCause or Community Each of these classifications provides more relevant fields for your desired Page. Add to Favorites