Le digital, un canal indispensable à la relation client - e-mark Bien qu’elle soit moins médiatisée que l’année dernière, la crise semble avoir eu un impact sur la satisfaction client. Tel est le constat de l’étude réalisée chaque année à l'occasion du Podium de la Relation Client, organisé par TNS Sofres et BearingPoint. «Cela ne signifie pas que les entreprises aient moins bien agi que l’année dernière et qu’elles soient sous-performantes. 2012 Non-Profit Trends and Predictions: Rise of the Machines « Donor Dreams Blog This week I’m looking back upon 2011 for major trends, and then looking forward to 2012 with an eye towards making a few predictions. Today, we are looking at non-profit online giving and ePhilanthropy. Back in late July and early August, I focused my blog posts on the various faces of ePhilanthropy including: Twitter, Facebook, online videos, website, and email.
index ActualiteLe prix EffieEtude de casPalmaresInscriptionPhotosJury pour sa campagne « #LOVEYOURIMPERFECTIONS » réalisée par l’agence BUZZMAN Télécharger le Communiqué de Presse | Voir le palmares complet | Voir toutes les études de cas Organisé par et Unforgettable Gifts and Experience Days Keji Giwa - Founder & Chief Executive Officer: Keji is responsible for the overall business and technology strategy for Tellallmyfriends. He holds a BSc (Hons) degree in Computer Science from Kingston University and his background is in sales, online marketing and project managing ecommerce and mobile commerce applications. His previous roles include business development manager and web project manager at award winning start-ups reevoo and moveme respectively. Daniel Agoye - Co-Founder & Chief Financial Officer: Daniel is responsible for the overall financial and operational strategy for Tellallmyfriends.
Facts About the Internet: will be of interest to anyone marketing a Web site on the Internet. You'll find these "Quick Facts" to be both helpful and insightful for marketing your product or service. A Jupiter Communications, report sees ad revenue from Web campaigns rising from 3.5 billion in 1999. Marketers plan to raise Internet ad spending more than any other medium. Conversion Tip: Persistent Carts Help 'Wish List' Shoppers Editor’s Note: This week’s “Conversion Tip” addresses the reality of shoppers that abandon carts, and then return to them later to purchase. The author is Charles Nicholls, founder and chief strategy officer of SeeWhy, a conversion and abandonment-recovery firm. Research published by University of Glasgow showed that 74 percent of online shoppers use shopping carts as “wish lists.” By placing items in the shopping cart, and then abandoning, shoppers are relying on your ecommerce site having a persistent or permanent shopping cart. Persistent carts store items for individual customers so that when they return to the site they can find them again easily.
E-retail spending to increase 62% by 2016 Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011, according to a projection released today by Forrester Research Inc. In 2016, e-retail will account for 9% of total retail sales, up from 7% in both 2012 and 2011, according to the report, “U.S. Online Retail Forecast, 2011 to 2016,”by Forrester analyst Sucharita Mulpuru. That represents a compound annual growth rate of 10.1% over the five-year forecast period. Forrester says it derives its estimates by analyzing trends in the monthly retail sales figures released by the U.S. Teens and Their Mobile Phones This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here.
US Online Advertising Spending to Surpass Print in 2012 NEW YORK (January 19, 2012) —US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011. eMarketer’s previous US online advertising forecast from July 2011 was among the more bullish estimates issued during the year, yet consistently stronger-than-expected results from major industry players and the IAB/PwC through the first three quarters of 2011 contributed to the upward revision. “Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online,” said David Hallerman, eMarketer principal analyst. About eMarketer www.eMarketer.com
Mary Meeker's Internet Trends: The Future is Mobile - ReadWriteS Internet analyst Mary Meeker from Morgan Stanley presented a report on Internet trends at Events@Google yesterday. Echoing those trends identified in her 2009 presentation, the report focuses on the rapid and continued growth of the mobile internet and social networking. Claiming that the world has entered the fifth major technology cycle, Meeker predicts that this cycle will be marked by the adoption of mobile Internet technologies, as the trends of "3G + Social Networking + Video + VoIP + Impressive Mobile Devices" converge. Meeker predicts the mobile Internet will be bigger than desktop in five years, noting that by comparing iPhone and iPod touch versus AOL and Netscape users, that mobile Internet is ramping up at a rate far faster than desktop did. Furthermore, she argues that 3G coverage has reached a global inflection point, meaning it is available to at least 20% of the world's cellphone users. Don't miss the ReadWriteWeb Mobile Summit on May 7th in Mountain View, California!
State of the net - internet statistics, news State of the Net issue 25, Summer 2012 The results of AMAS and the MII's annual survey on Irish digital sentiment is the main topic of State of the Net issue 25. Other trends covered include eCommerce growth, digital advertising, cloud computing, smartphone penetration, and more. Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet Mary Meeker of Morgan Stanley isn’t just any Internet analyst. She was covering the sector when the brokerage firm was the lead underwriter for Netscape Communications’ initial public offering in 1995, was dubbed the “Queen of the Net” by Barron’s magazine in 1998 and was covering the space in 2004, when Morgan Stanley helped launch the Google IPO. Now a managing director at Morgan Stanley and head of the global technology research team, she has released her latest massively detailed “State of the Internet” report, which she has been putting out periodically since 1995. She presented the report during an event this afternoon at Google, which was streamed live as part of the Events@Google series (the presentation is embedded below). And what does Meeker see in her crystal ball this year? Two overwhelming trends that will affect consumers, the hardware/infrastructure industry and the commercial potential of the web: mobile and social networking.
Internet 2009 in numbers What happened with the Internet in 2009? How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Ultimate List of Top 29 Tools for Competitive Intelligence Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. Our top posts on Lakeshore Branding have been about social media monitoring and competitive intelligence.