B2B Voices Jerry Michalski Jerry Michalski (ma-call-ski) is the founder of REX, the Relationship Economy eXpedition. He is a pattern finder, lateral thinker, Gladwellian connector, facilitator and explorer of the interactions between technology, society and business. From 1987 to 1998, Jerry was a technology analyst, focusing not on quarterly earnings but rather on which technologies would be useful and which would be distractions, what trends and forces create new potential, and where all these forces might take us over a 20-year timeframe. For the last five years of that period, Jerry was the Managing Editor of Esther Dyson's monthly tech newsletter Release 1.0, as well as co-host of her annual conference, PC Forum. Early in 2010 Jerry launched REX, a private, collaborative inquiry into the next economy. Clients and advisory roles Jerry has worked with companies such as Best Buy and Havas Media as well as non-profits such as EDF and the Institute for the Future. More background
B.L. Ochman's blog: Internet marketing strategy, social media trends, news and commentary. s February 2011 Trend Briefing covering CITYSUMERS English not your preferred language? Read this Trend Briefing in: Français 中文 Nederlands Türkçe Español Português Deutsch 한국어 First published in February 2011 | As rapid urbanization is one of the biggest macro trends of our time, you can't go wrong innovating for existing and newly minted 'CITYSUMERS' around the world. The future consumer arena is urban. We flagged URBANOMICS as one of our 11 Crucial Consumer Trends for 2011, but given urbanization is one of the absolute 'mega macro' trends for the coming decade, here's a dedicated Trend Briefing focusing on just one of the implications of rampant urbanization: the rise of the CITYSUMER. CITYSUMERS | The hundreds of millions (and growing!) * To be absolutely clear, in this briefing we focus on urban consumers who have some level of disposable income. Here are just three drivers behind the CITYSUMERS trend: But first, a bit more detail on the growing urban consumption arena: The big difference between tomorrow's urban world and today's?
YouIntegrate B2B Public Relations Firm Blog | BlissPR In marketing and communications, social media is no longer considered new. It’s the new normal. But for the pharma industry, this is not the case. [ view full post ] For many B2B marketers, 2013 should have been a watershed moment. [ view full post ] In light of the Wall Street Journal’s special report yesterday on Big Data, it’s time that we all learn, not only how to use the data that is increasingly available to us, but also how to not become overwhelmed or sidetracked by it. [ view full post ] I’m a huge fan of behavioral economics. [ view full post ] In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that I have seen is the integration of internal communications in the marketing mix – specifically with Brand Identity. [ view full post ] Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. [ view full post ] [ view full post ] [ view full post ] [ view full post ]
Andrew Lark I'm not sure about the logic that says a company that provides a free service - Facebook, Twitter, Quora -- should also provide free telephone support. Users shouldn't confuse them not doing this with not listening - I suspect it is pure business economics. What drives me mad is when companies like eBay and PayPal, who charge for a service can't be bothered providing easy to access support. Now, PayPal and Billmelater clearly operate a pretty weak fraud and risk process because the crook was able to run up a good chunck of purchases. And what did they do then, referred it on to a collections agency who insists on harrassing people rather than solving the problem with Billmelater and eBay. I'm all for anyone with a business that takes your money in exchange for products or services on the web being required to offer phone support. What is needed is a clear standard so that the PayPal and Billmelaters are forced to be accountable to the customers they pretend to serve.
The Measurement Standard: Blog Edition Daphne Gray-Grant's Rapid Writing It's April. And in many parts of the world that means only one thing: Tax season. (Cue scary music.) This means I've been busy flattening out crumpled bits of paper, desperately trying to locate missing receipts, and wondering, why, exactly, I spent $169.95 at Office Depot on August 19, 2013. But finally, after more than a week of alternating between despair ("this is awful; I'll never get it done") and giddiness ("hey, my columns actually balanced!") As I couriered the big envelope to his office, it occurred to me that preparing for the taxman (or woman) actually offers three important lessons in how to approach writing. Continue reading "3 Lessons From Tax Time to Benefit Your Writing" » Julie O’Neil, David Geddes, and Marianne Eisenmann Public relations and social media measurement standards have received a huge amount of coverage and discussion of late (at least 20 articles here in TMS alone). Q: Why did you write Great Brand Blunders?
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