The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Exhibit Improved communication and collaboration through social technologies could raise the productivity of interaction workers by 20 to 25 percent. Enlarge Two-thirds of this potential value lies in improving collaboration and communication within and across enterprises.
Greenpeace kaapt online identiteit Shell met briljante virale campagne Als onderdeel van een klassieke corporate communicatiecampagne zette Shell op maandag 4 juni “Shell Let’s Go TV ad – Global Energy Mix” op Youtube. De belangrijkste boodschap: “Let’s broaden the world’s energy mix”. Niet alleen olie, maar ook natural gas en renewable energy, zoals biobrandstof. Drie dagen later plaatste “kstr31” een video op Youtube van een privé PR-event van Shell voor de afvaart van een olieboorplatformschip naar de Noordpool. Voor dit gala-event waren door het PR-bureau verschillende mensen uitgenodigd. Fake event, site en Twitter-account Dat PR-event op 6 juni in de Space Needle in Seattle ging echter behoorlijk de mist in. Al enige maanden eerder was er een actiewebsite van Shell in de lucht. Nog steeds stuurt het fake Shell-account twitterberichten de wereld in, waarin het oproept om vooral niet de advertenties van Shell door te plaatsen of te bekijken. Greenpeace: gecoördineerde online brand jacking En er zijn meer kapers op de kust van de Noordpool. 1. 2. 3. 4.
Twitter Brand Pages by Twylah | Get a custom brand page for your tweets. A Place of Record: Let The World Know Everyday people from all over the world register hashtags with Twubs. Registration provides you with a record of your claim that can be used in any trademark or other legal challenge. We record the date of registration and the important details regarding the registrant. Protect your future, register today. SEO For Free: Enhance Your Search Engine Optimization Strategy No SEO strategy is complete without Twubs hashtag registration. Market Presence: Brandable, Media-Rich Hashtag Landing Pages Branded hashtag pages are the missing link for any hashtag marketing strategy. Safe Content: Customizable Feed. You are in control. Hashtags are a great way to organize your followers and get the word out about your brand.
9 Ways to Increase Twitter Engagement A new report from social commerce company Buddy Media offers insights on how businesses can use Twitter to heighten engagement and produce favorable results. It states that to more effectively leverage Twitter as a marketing channel, businesses need to know “when to Tweet, what to Tweet and how often to Tweet.” Here are nine findings from the report that ecommerce merchants can put to use to improve their Twitter marketing efforts. 1. Schedule Tweets for Weekends According to the report, Twitter engagement rates for brands are 17 percent higher on weekends compared to weekdays. Enlarge This Image Twitter engagement rates for brands are 17 percent higher on weekends. 2. The Buddy Media report refers to these as “busy hours” and encourages posting during those times, versus evening hours when people are less active on Twitter. Conversely, Facebook engagement goes up during nighttime hours, according to the report. Enlarge This Image Tweet during daytime hours, as opposed to evenings. 3. 4. 5.
s social media strategy - Part 1 KLM Blog Part 1 : Early Efforts and the Ash Cloud KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. We’re pleased about all the attention. Back in the summer of 2009, a small group of department representatives gathered each week to discuss the rise of social networks and how they related to KLM. The Ash Cloud We started off small. When the Icelandic volcano erupted in April 2010, much of Europe’s air space was covered by a vast ash cloud, and the authorities decided to shut down air traffic. On the third day of the closure, KLM started performing a number of successful test flights to demonstrate that it was safe to fly. From the ash cloud we learned that, as a company, we could tackle a crisis situation effectively using social media. Jochem van Drimmelen Online Reputation Manager Part 2 : The Social Media HubPart 3 : CampaignsPart 4 : Roadmap and Strategy
A grand experiment: What one thing would you tell your younger self? | The Buffer blog: productivity, life hacks, writing, user experience, customer happiness and business. 375 Flares Filament.io 375 Flares × “Everything has been figured out, except how to live.” – Jean-Paul Sartre In the few years I’ve lived, there were countless mistakes I’ve made. Now, I’m not at all a person of regret. And yet, every so often I get this urge of thinking “if I only knew this a few years ago”. But wait, there is more. Here at Buffer, we thought that this could work as social experiment never done before. How can you share your one thing with others? This is a social experiment we are launching today, that has never been done before (I believe). Yes, so anywhere you are in the world, you’ll be able to add your one lesson that you wish you knew when you were younger. ayoungerme@to.bufferapp.com The way this works, is that it will get added to a queue in a Buffer account specifically created for this experiment with everyone else’s Tweets. We are super excited to see what happens with this. Keep up to date with what happens with this account: Photocredit: Irina Werning
Beautiful short film shows a frightening future filled with Google Glass-like devices Here’s an amazing eight-minute-long short film we came across. Created by art school grads Daniel Lazo and Eran May-raz as a final school project, the short shows a not-too-unrealistic future wherein we all walk around with contact lens-like devices that connect us to the cloud — everything from games to entertainment to instruction to dating coaches. “I’m a video game geek and Eran is a film buff, and we both have a passion for sci-fi and technology,” Lazo wrote in an email to VentureBeat. “At first we were set on making a film that had augmented reality in it. As for the Glass connection, Lazo said, “The Google Glass video just came out about a day or two after we started work on Sight. This augmented biotech future might sound like a utopia, but it has its dystopian moments, too. (For starters, everyone who wears these contacts looks like the bad guy superhumans from this Star Trek: Original Series episode.
4 Ways to Discover More About Your Audience With Social Media Your audience is the lifeblood of your business, and knowing who they are and what they want is a key to success. What you might not know is that there’s a treasure trove of knowledge about your ideal audience hidden in the sea of followers and fans you’ve already attracted. Here are four ways you can learn more about your audience by looking at their social media life. #1: How Do They Describe Themselves? Look at their bios on their social networks. How do they describe themselves? By analyzing your followers’ bios, you can get a deeper look into the things that they value most highly about themselves. For example, if they devote a lot of space to their location, you can assume that they have local ties that are important to them. Hack Ogden's bio is packed to the brim with local-focused terms. And if they spend more time talking about their projects or achievements, you might want to look into adding gamification elements to your site. #2: When Are They Most Socially Active?
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