MarketingProfs Daily Fix Featured Post by Jeannette de Beauvoir New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. Social Pros All-Stars Trading Cards [Slideshow] by Jay Baer Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming an all-star. more Native Advertising Won't Boost Sales, Influencers Will by Susan Frech Some 90% of online publishers will feature native advertising this year.
Three weeks with the iPad: a love story April 26, 2010, 8:04 AM — It's been a bit over three weeks since the iPad launched, and the hype has quieted somewhat. We've all seen the reviews that came out right around launch and we've heard all the arguments both for and against Apple's tablet device. It's also been exactly three weeks since I bought an iPad and I thought this would be a good time to share my experience with it.
20 of the most innovative Facebook campaigns ever With marketers around the world all trying to come up with creative ways of engaging with users on Facebook and building fan bases we thought we would do a little research and share some of the best case studies from around the world. There are games, videos, interactive campaigns and lot of big brands spending lots of money on this list and if you have your thinking cap on you might just pick out a little gem for your own campaign. Coke Zero Facial Profiler Maybe not the sexiest name ever but this was a nice Facebook app from Coke Zero (now removed) that allowed you to upload a photo or use your profile photo, and find complete strangers that looked like you. The app attracted over 150,000 users in its first month showing the demand for an app like this that appeals to our egos, or just a general interest in ourselves!
Does Increasing Government Transparency Help or Hurt Professiona By Dennis D. McDonald Click or tap above image to download a .pdf of this article. Does increasing government transparency help or hurt professional and trade associations? APIs and Mashups For The Rest Of Us The web professional's online magazine of choice. In: Articles By Gareth Rushgrove FT Magazine - Facebook’s grand plan for the future Mark Zuckerberg is pacing before a crowd in Facebook’s Palo Alto, California, cafeteria just before lunch on a Wednesday in November. Fit and jovial, with pale skin and curly brown hair, his boyish face gives away his 26 years. “Zuck”, as friends call him, is wearing what he always wears: a grey T-shirt with an embroidered Facebook logo, blue jeans and tennis shoes. With this perennially casual demeanour, he is showing off new technologies to a few hundred employees, partners and the press. “It’s a good day to launch some stuff,” he says with a laugh.
Differentiating Between Social Media and Community Management As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear – and maybe doesn’t need to be – but I think it would be helpful to distinguish between the two. Why? Jim will often say that everyone is a community manager and he is right – everyone has a group of constituents which could be cultivated to drive better performance. However, not all companies want, need to, or can cultivate a community. I may see this differently than many and here is my take: Community infers the following: Microsoft Surface Video - Touchscreen, Multi Touch Coffee Table - Behind the Scenes Microsoft's corporate campus is a sprawling affair, with more than 100 buildings scattered over 261 acres. To make sense of it all, you have to navigate by numbers. The Microsoft Visitor Center, for instance, is in Building 127, north campus, while the Microsoft Conference Center is in Building 33, just down the road from the company soccer and baseball fields. About 4 miles away, however, there is an unnumbered building that is decidedly "off campus." In that building, Microsoft has quietly been developing the first completely new computing platform since the PC — a project that was given the internal code name Milan. This past March, when the project was still operating on the down low, I became the first reporter invited inside these offices.
"Selective Memory Theatre" Uses Flickr to Mimic the Brain [Video] Digital installations that claim to mimic the ineffable processes of our minds usually do nothing of the sort, but Matthias Dörfelt's "Selective Memory Theatre" is subtler than most. To him, the main difference between our memories and digital files is that our minds can actually forget things stored within them, whereas computers -- outside of server crashes and file corruptions -- never do. "Selective Memory Theatre" pulls images off of the image-sharing site Flickr, then uses two layers of data-processing to distort, remix, and display them in a way that metaphorically mimicks the way our own brains store and reconstruct memories. Neuroscience tells us that memories, unlike digital data files, are re-built every time we recall them.
11 Essential Resources You May Have Missed We know you're busy. Even with every social media, web, and RSS tool at your disposal, you can occasionally miss out on some of the week's most insightful content. Never fear. How to Use Google Alerts - 5 Quick Ways to Get News About You & Your Blog - Food Blog Alliance Google Alerts are a simple and free way to get regular updates about something that interests you (other than Twitter, which is for another article). Google Alerts will send you an email any time a new web page appears in the top 20 web results or top 10 news results for the terms you specify. As a caretaker and author of a blog or website, you’ll definitely want to be on top of news and happenings that interest you and your blog. I have about 30 alerts at any one time and you can add and delete as you need to since it takes only about 6 seconds to set up an alert (yes, I timed it). You can create up to 1000 alerts! Here are 5 quick ways to use Google Alerts.
The 2010 Europe Digital Year in Review Download Whitepaper The European Digital Landscape continues to evolve, with 2010 proving to be yet another exciting year of change. The rise of social networking, availability of video content and growing mobile media consumption is changing the marketer’s toolkit and creating new and unique opportunities to engage with the European consumer. The many issues that will be addressed in this report include: How does the European digital consumer compare to the rest of the world? What European markets have the highest engagement online and how does that compare across age groups?
Bridging the gap between social media hype and business value This is a cross post – with the primary post being my first on the CRM Outsiders blog. Since the location is different, I am altering the introduction a bit (you know content is king and context is queen and all that). I do lots of different things for SugarCRM, among them is the beat up the regular author of the CRM Outsiders blog, asking him to write about this or that…So, Martin said in his best mannered Philadelphia tone – “Mitch, if you think it should be said, then start typing” (For those of you who know Martin, that might not be exactly what he said, but we are trying to keep this PG-13). It is interesting that my first post (on CRM Outsiders) is about an upcoming event in Boston. The interesting part is who the keynote speaker is at the event is, and if I read and understood his book, my job is to make this post as interesting as possible, without being too pushy. I am confident that I can do that, and even went so far as to interview him for this post.