The Twitalyzer for Tracking Influence and Measuring Success in T Twitalyzer's Data Use and Privacy Policy Twitalyzer makes use of publicly available data in all cases, regardless of source. We rely on public Twitter streams, publicly available data from Klout, PeerIndex, and Rapleaf, and reserve the right to add other data from the public domain from time to time. We do not use direct messages or any other type of private information in any of our processing or reporting. The Difference Between Value and ROI « MetricsMan Social media and public relations programs create value and in some cases generate demonstrable ROI. The two concepts are different in important ways. They are related like the rectangle and the square. Remember that silly distinction you learned in elementary school? A square is a rectangle, but a rectangle is not a square. ROI is a form of value, but not all value takes the form of ROI. ROI is a financial metric – percentage of dollars returned for a given investment/cost. Value is created when people become aware of us, engage with our content or brand ambassadors, are influenced by this engagement, and take some action like recommending to a friend or buying our product. From a sales process perspective, the ultimate value of a social media program may be in increasing the number of people who are likely to buy our products and services. ave the ability to create value through customer engagement and community building. Make sense? Like this: Like Loading...
Social Media Marketing Metrics: The Official IAB Definitions and Social media has changed the paradigm of how people consume online media. But how do you measure social media effectiveness, when social media becomes an instrument for marketing, PR and promotion? Are there advertising metrics for social media marketing and promotion? Photo credit: Jozsef Szasz-Fabian edited by Daniele Bazzano Before the raise of social media, advertisers had the idea that they could only communicate to their potential customers in a broadcast-style approach: top-down, one-way, and using top traditional mass media channels. Today, with the rapid growth seen in the social media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. Social media speak to a new way of understanding how individual users are interacting with branded content via online publishers, social networks, blogs, and applications. Social Media Ad Metrics Definitions Category Overview Reporting Metrics
2 easy ways to track social networks in Google Analytics | Blog With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important. If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium? To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options. Option 1: Create a standalone Google Analytics social networks traffic profile 1. 2. Filter Name - social networks trafficFilter Type - custom filter then advancedField A -> Extract A - under campaign source add your social networks. digg|aim|friendfeed|econsultancy|blinklist|fark|furl|misterwongs|wikipedia |stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner| twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace 3. 4. 1. 2. 3.
10 ways to measure social media success | Blog There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business. So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out? Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are! Let it breathe The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement. To do this effectively, you’ll need to give your social media strategy time. Take the Skittles campaign. Social media vs TV advertising Here I want to make a small point on accuracy, and attribution. Take a snapshot 1. 2.
Social Media Metrics Plugin for Google Anayltics for Greasemonke Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. New metrics pulled into GA include: (more to come soon) DiggSphinnMixxRedditStumbleUponDel.icio.us Case-sensitive to the url.Yahoo inLinks Case-sensitive to the url. I expect this script will save you a ton of time. Here is a partial screen shot of the script in action: Note: if you notice a bug, or have an idea on how we can improve this, then please let us know in the comments section below. Notice: If the link circled in orange, in the screen shot above, is not correct, then the resulting social media metric data will be incorrect. Instructions on installing the script: Versions
White Paper: ‘Shut Up, Listen and Spin’ On Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns. Question: How many online consultants in flip flops does it take to screw up a good marketing plan? Answer: Normally just one, but we’ve seen whole agencies go ‘tribal’ on a perfectly sound set of ideas on more than one occasion. NB: This article is also available in docx and pdf formats, if you prefer a hard copy. You’ll be pleased to learn that we propose a rather less trendy approach (we own sensible shoes and often wear suits to meetings). It’s quite simple really: all we do is shut up, listen and spin. Step 1: Shut Up This first step is arguably the most important aspect of good Online PR and Social Media strategy. Shutting up is really important because, as you’ll see, great Online PR programmes are never just about ‘me, me, me!’ Step 2: Listening & Learning This is good marketing 101: understanding what your customers want. Here’s how:
Social Media Metrics Superlist: Measurement, ROI, & Key Stat Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.
Olivier Blanchard Basics Of Social Media Roi Tracking Influence in Twitter | Web Analytics Demystified | Audi Twitalyzer's Data Use and Privacy Policy Twitalyzer makes use of publicly available data in all cases, regardless of source. We rely on public Twitter streams, publicly available data from Klout, PeerIndex, and Rapleaf, and reserve the right to add other data from the public domain from time to time. We do not use direct messages or any other type of private information in any of our processing or reporting.
Part 2: A four-level framework for evaluating social network ROI Related posts:Part 1: Why It's So Hard to Justify the Cost of a Social Network.More in category: Longhorn Project Diary In Part 1 I mentioned an evaluation model, referred to in the training industry as Kirkpatrick's Four Levels of Evaluation. I suggested it might have some application as a framework in understanding social network ROI, and why it's so tough to give "warm fuzzies" to managers who want to know "its value." Kirkpatrick's Four-Level Evaluation. The model is a workhorse of sorts in the training industry. Level 1: Reaction (or satisfaction). In a nutshell, this level attempts to assess questions like, "Did you like the training?" You've given Level 1 feedback before. Applicability in social networks: Just like in training programs, Level 1 evaluations for social networks would also fall in the area of measuring satisfaction. Level 2: Learning (or knowledge retention). In training programs, Level 2 evaluations include assessments to determine changes in knowledge. 1. 2. 3.
Web Analytics You Should Know Good morning, happy people! It’s SMX East time and I’m already giddy on my apple juice. I also just realized I’m sitting so close to the speakers that it’s literally awkward to look at them. Front row seating fail. Chris Sherman is waking us up moderating Andrew Beckman, Jill Emerson, Ben Seslja and Mathieu Sussman. Up first is Ben Seslija. Analytics allows us to track lots of different elements of searcher behavior. Your success lies in the fundamentals. Tracking: Track your funnel. 13 Key Metrics to Follow Level 1 ImpressionsClicksCTRCostCPCAvg position Level 2 Conversion SalesCPAConversion RatesRevenueROI Level 3 Customer GEOTime of ConversionDemo, LTV, Behavior, etc Pay attention to regional differences. Top 5 Tips for Utilizing Market Differences Create GEO modified campaignsGeneral Search Campaigns (Geo targeted)Create Local Ads – Once you have the name of the city/state, your CTRs will jump 3x.Custom Local City & General Landing Pages25 mile radius 5 Tips to Improve Quality Scores
Social Media ROI: It can't be done in isolation, but... | I Mobile accounted for 28% of US PPC impressions in Q1 2014: report It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop. While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search impressions. Read more... 10 interesting digital marketing statistics we saw this week Here are some of the most interesting digital marketing statistics we saw last week. Statistics include Ryanair's SEO woes, customer lifetime value, Pizza Hut's social strategy, email personalisation and another record-breaking month for The Guardian's. Read more...