Les métiers du social media marketing

Has Time Inc. found a way to monetize content on Facebook? - Sha Magazine publishers are finding new ways to connect with readers through Facebook by giving them an opportunity to read content and subscribe without leaving the social networking site, AdAge reported last week. Until recently, companies have widely used Facebook to direct traffic to external Web sites. But coming in July or August, with the introduction of a new system being developed by e-commerce application development company Alvenda and Time Inc.'s subscription division, called Synapse, users will be able to access magazine content integrated in the Facebook news feeds as blurbs.

How Social Media Drives New Business: Six Case Studies Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results.

8 misconceptions about Community Management In nearly 10 years of working in various Community Management roles, I’ve heard and read a number of myths being perpetuated about what it’s like being an Online Community Manager, even the sort of person the discipline attracts. With the growth in importance of the Social Media Manager role, some of these myths have also started surfacing around that field. So, from the naive to the ridiculous via the insulting, here are 10 misconceptions about Community Management, and probably Social Media Management, that need to be put to bed already: 1. 10 Fresh Tips for Community Managers **This series is supported by the Social Influence System, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. Most community managers are well-versed in the basics of social media engagement. We all know how to deal with trolls and how to create conversations. Here are some interesting and unorthodox bits of advice for the expert community manager — that tireless social media junkie with oodles of personality who's trying to balance marketing-driven execs with ego-tripping power users while still trying to maintain some semblance of a personal life.

The Current State of Twitter [INFOGRAPHIC] Muhammad Saleem is a social media consultant and a top-ranked community member on multiple social news sites. Follow him on Twitter for more social media insights. There is no doubt that Twitter has been a runaway success. Add to their rapid growth the recently announced @anywhere platform, and plans for further international expansion, and it comes as no surprise that the company is not looking to sell — at least within the next 2 years. While the site's growth has certainly been impressive and it has reached the point of non-displacement, there are some interesting hidden truths about Twitter and its users. The following graphic takes a look at Twitter's path to 10 billion tweets, what we have learned about its users and what they've been talking about along the way.

31 Interesting Social Media Data Visualization Tools Tags: Digg, Facebook, Flickr, Google Maps, Last.fm, Lists, Reddit, Twitter, YouTube Every day millions of people are tweeting, digging, voting up on reddit, IMing, texting, and uploading video content. Keeping track of everything on the Internet can be overwhelming. Visualizing some of this data can make things easier on our eyes. There are lots of tools out there that can help visualize and make sense of all of the user generated data. Differentiating Between Social Media and Community Management As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear – and maybe doesn’t need to be – but I think it would be helpful to distinguish between the two. Why? Jim will often say that everyone is a community manager and he is right – everyone has a group of constituents which could be cultivated to drive better performance.

How to monitor social media mentions in five minutes a day - TNW Lifehacks One of social media’s biggest obstacles is the amount of time required to do it properly. But it is an obstacle that can be overcome if you put some simple and effective processes in place. In this tutorial I’m going to walk you through a system that will help you stay on top of the bulk of your social media mentions. The best part? Study: Social networking takes off globally Social networking is more popular in Latin America, the Middle East, and China than in the U.S., Japan, and other Internet-saturated markets. That is just one of the findings of the "Digital Life" study released today by British research firm TNS. Polling nearly 50,000 people across 46 countries, the survey was designed to gauge changes in online behavior globally. The study found that online users in certain rapid-growth regions are now spending more time on social-networking sites than on e-mail.

How Real Estate Pros are Using Social Media for Real Results In the real estate world, listings, open houses and tours are the main stepping stones towards making a sale, and the digital world has made those steps much easier. Corcoran, for example, recently created a Twitter account, strictly for new listings, to accommodate demand. Meanwhile, the main Corcoran Twitter account stays fresh with local and industry news. WellcomeMat, the largest community of real estate professionals, brokerages and filmmakers using full-motion real estate video tours to market themselves and properties, has made producing and sharing video property tours easier, as well. With a community of 18,000 real estate professionals, WellcomeMat serves real estate agencies, brokerages and firms of all sizes, and also partners with and powers video for some of the nations top real estate brokerages including Halstead, Weichert and Prudential Douglas Elliman. Lending Expert Advice