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Easy localization for Rails apps | Locale Translation management software for websites and mobile apps The right way to go from a single office to multiple offices Pop quiz: Name a billion dollar company (in any industry) that only has one office. Impossible, right? I got this nugget courtesy of Christoph Janz at Point Nine Capital. He’s right. If you aspire to build your own market leader, at some point, you too will have to plan for a World where your team members are in multiple locations. I see this happening earlier and earlier. At FreshBooks, we are trying to do things a little different (as always….). However, we’re under no illusions. Let’s start with how not to do office expansion. Next, don’t have an exec team in one place and the “troops” somewhere else. The best satellite office implementations have the following attributes: Exec commitment and presence: Ideally one or more of the senior management team members is permanently based in the new office. Consistent look and feel: Headquarters and remote offices should (to the extent possible) have the same feel. Same hiring, onboarding, culture, vibe: Startups are all about people.