Three reasons why the “experts” are wrong about social media mea There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” argument — If you’re trying to measure the value of SM, you might as well measure the value of a cell phone, the company car and the receptionist. One popular blogger and author recently said if your manager asks for the ROI of your social media initiative, you should ask him for the ROI of his pants. Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it? This is lunacy. 1) Never get caught with your stats down Let’s examine the argument that you don’t measure the value of a company car, or email so insisting that we measure social media is a double standard. At some point in the life of every company, there will be a financial imperative to slash overhead costs. 2) The fallacy of free 3) Measure what you treasure
Koldo (2) - Google Wave As we announced in August 2010, we are not continuing active development of Google Wave as a stand-alone product. Google Wave will be shut down in April 2012. This page details the implication of the turn down process for Google Wave. Stage 1: Google Wave is read-only -- January 31, 2012 In this stage, you will no longer be able to create or edit waves. Marking a wave as read will also not be saved. Robots that try to write to a wave will stop functioning. During this time, you will continue to be able to export your waves using the existing PDF export feature. If you want to continue using Wave, there is an open source project called Walkaround that includes an experimental feature to import all your waves from Google.
Identifying a collaboration platform This is a follow-up from yesterday’s post that the LMS is no longer the centre of the universe and Jane Hart’s post today on A Transition Path to the Future. According to Jane, Step One in this transition is: There are, of course, a number of steps on the transition path to a post-LMS future, and one of the first inevitably involves taking a good hard look at how your LMS is performing. Step Two, or a concurrent step, would be to look at how to enhance collaboration. First of all, collaborative work tools must be simple to be effective. The options then become: Open the LMS so it can be used in the daily workflowConnect the LMS to a collaborative work platformMigrate learning to a collaboration platform and minimize use of the LMS Given the nature of many LMS, the last option is the most likely. Use blogs to replace group e-mails so that information can be updated on a given subject/topic. The key challenge is merging work and learning, especially in the minds of workers.
Generación de audiencias online (III): de los contenidos a la marca Seguimos con la serie de posts. Tras el inicial y el de los cambios en los hábitos de lectura, ahora toca hablar de los mecanismos de descubrimiento de nuevos contenidos de los usuarios. Vaya por delante que las marcas de medios siguen teniendo un gran valor en este nuevo contexto. Si yo me identifico con una marca, si me gusta los contenidos que me presenta y cómo lo hace, si le reconozco un papel importante para saciar mis necesidades en un área concreta, posiblemente sea el primer lugar al que acuda. Ahora bien, los usuarios se encuentran con que sus marcas de referencia offline, aquellas que les dan productos de gran calidad fuera de internet, no siempre le dan tan buena calidad online. Por otra parte, como ya vimos en el post anterior, buena parte de los lectores no se conforman con leer sólo un medio sobre sus temáticas favoritas. Así llegan todos los días infinidad de nuevos lectores a todos los medios.
Social networking service A social networking service (also social networking site or SNS) is a platform to build social networks or social relations among people who share interests, activities, backgrounds or real-life connections. A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services. Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system.[1] Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. §History[edit] The most popular social networking sites by country Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[15] Geocities (1994) and Tripod.com (1995). §Social impact[edit] §Features[edit] §Emerging trends[edit]
List Of Top Social Media Network Sites | Showcases | instantShif Social Media Networking really important for people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail, blogging, instant messaging, photo sharing and gaming services. Social networking has created new paths to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. This is one of the beat ways we as a society show our growth and our progressiveness. After being researching last few weeks Now we glad to present the List of Top Social Media Network Sites which may help you in sharing information and networking all at the same time.
Odisea 2.0 en Facebook | El Viaje de Odiseo Odisea 2.0 en Facebook No es meramente la presentación de un nuevo libro. No es simplemente la investigación de Ernesto Van Peborgh y el equipo de Odiseo sobre el posicionamiento de las marcas en las redes sociales y de una nueva cultura corporativa. También “Odisea 2.0″ representa un generador de conversaciones e intercambios de conocimiento sobre este nuevo viaje que emprenden las empresas en la web. Para ello, creamos una comunidad en Facebook: para que los fanáticos, aficionados, intelectuales, empresarios o curiosos conversen y produzcan conciencia no sólo sobre el contenido de esta publicación, sino también sobre el cambio permanente que genera la manera de relacionarnos. El resultado de este libro es la elección de difundir los valores que posee tanto la web 2.0 como la sustentabilidad: transparencia, honestidad y creación colectiva. Acompañanos y continuemos conversando…
How to Get Employee Generated Content... (Visual Lounge) Generación de audiencias online: marca y contenidos (I) lunes , 10 de mayo de 2010 a las 12:41 Llevo tiempo queriendo hacer un post sobre este tema, y como parece que hacer uno largo, completo y exhaustivo me está costando, voy a probar a hacer una serie de posts cortos tocando diversos aspectos uno a uno. En el entorno offline el concepto de medio y marca asociado ha sido fundamental. La unidad de consumo mínimo (o al menos de compra) era el medio. El mecanismo de descubrimiento del medio era la marca (bien vía publicidad, bien vía presencia en punto de venta o por recomendación de terceros). Luego los contenidos de calidad ayudaban a que esos lectores (paracaidistas los llamamos nosotros), se conviertieran en lectores habituales (parroquianos). En internet ese fue el modelo que se intentó en , en la época de los portales. Lo que ha sucedido en internet es que la llegada de Google y de los medios sociales, con los blogs a la cabeza, ha puesto patas arriba el modelo previsto. Los líderes del papel no son necesariamente los líderes online
Twitter Stats Infographic and Twitter Facts from 2012 and 2013 38 New Social Media Resources You May Have Missed Another busy week at Mashable HQ has yielded another mega list of tools and resources for your reading pleasure. Check out our Social Media section for tips on how turn any video viral, find out why the web loves cats so much, or simply determine what kind of geek you are. Tech & Mobile is packed with tools like top blogger templates, Photoshop tutorials, and tips for beginners when it comes to PHP programming. Business rounds out the list with how to use hashtags to boost you job search, great social media management tools, and some games for learning stock market strategy. Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. Social Media 7 Fantastic Free Social Media Tools for TeachersDo you want to use social media in your classroom but aren't sure how to get started? For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook.
The Org Structure of Enterprise 2.0 I’m lucky to be a member of the 2.0 Adoption Council, founded by Susan Scrupski. As a member, I have access to a plethora of sharing, information and intellect as it relates to how individuals are driving Enterprise 2.0 in their respective organization. Naively, it donned on me recently that the members come from everywhere in the organization; IT, Learning, HR, Consulting, Customer-Facing and even Social Media specific teams. And then it struck me – the Org Structure of Enterprise 2.0 should be exactly what Enterprise 2.0 calls for, which is a cross-functional, collaborative, open and seamless environment that enhances organizational innovation, productivity and engagement. But what should that look like? Andrew McAfee, in Enterprise 2.0, New Collaborative Tools For Your Organization’s Toughest Challenges pens the following: Most of the tools of Enterprise 2.0, however, do require both behavioural and technological changes and are therefore long-haul products. Do you dare to share?
Use Microblogging to Increase Productivity - Jeanne C Meister and Karie Willyerd - The Conversation by Jeanne C Meister and Karie Willyerd | 10:15 AM April 16, 2010 Are you using Twitter to reach your customers and followers? Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups? You can replicate this experience inside your organization. Just a few years ago, Smith says, “when we wanted to revise a classroom training program, we would write a survey, send this to all business unit HR leaders around the world, analyze the results and then use this input to design a new pilot.” But today, Smith and his team start a conversation on Yammer and use tags to create a dialogue with employees. Instead of starting with a survey to gather input, Smith and team start a conversation stream on Yammer and tag it with #english and #expat. At Meredith Corporation, the publisher of Ladies Home Journal and Better Homes & Gardens, microblogging tool Socialtext Signals is the platform of choice. Provide training to employees.
Tour: Home Write once, publish everywhere Link up your social media accounts and manage them all in one place. Learn more. Your own personal assistant Organize your accounts into brands and share access with co-workers. Instantly see what people are saying