danah boyd Casey Winters Blog 101 Must-Read Growth Hacking Resources Growing companies as quickly as possible is nothing new, but the term and interest in “Growth Hacking” has seen huge growth over the past few years. There’s never been a better time to learn how to grow and scale a company online quickly, thanks to the people who test, document and share their growth hacking experiments and results. Over the past year, we have read through more than a thousand guides on growth hacking to compile this list, which we think are the best 101 growth hacking resources out there. While you will not become a world class growth hacker by just reading these (you need to test strategies yourself!) Growth Hacks 21 Actionable Growth Hacking Tactics – A great list of 21 small marketing tactics you should have in place for growth. 13 Critically Important Lessons from Over 50 Growth Hackers – Bronson Taylor, of Growth Hacker TV fame, has interviewed over 50 growth hackers. The Fundamental Unit Of SaaS Growth – Understand the figures you need to scale growth. Product Tools
Gamasutra - The Art & Business of Making Games Search Engine Land: Must Read News About Search Marketing & Search Engines Clay Shirky Fifteen years ago, a research group called The Fraunhofer Institute announced a new digital format for compressing movie files. This wasn’t a terribly momentous invention, but it did have one interesting side effect: Fraunhofer also had to figure out how to compress the soundtrack. The result was the Motion Picture Experts Group Format 1, Audio Layer III , a format you know and love, though only by its acronym, MP3. The recording industry concluded this new audio format would be no threat, because quality mattered most. Who would listen to an MP3 when they could buy a better-sounding CD at the record store? Then Napster launched, and quickly became the fastest-growing piece of software in history. If Napster had only been about free access, control of legal distribution of music would then have returned the record labels. How did the recording industry win the battle but lose the war? The people in the music industry weren’t stupid, of course. But who faces that choice?
Hackisition | Growth Hacking Essays by Julien Le Coupanec #GrowthHacking - La définition simple - Growth Hacking - Start-Up Marketing - #⓵ Growth Hacking – Définition Simple Le Growth Hacking, quelle définition lui donner… Et bien pour commencer on va faire simple, le Growth Hacking, c’est une façon d’être, c’est un état d’esprit. De mon point de vue, on ne naît pas Growth Hacker dans l’âme, mais on le devient par passion. Cependant pour faire une courte définition, le Growth Hacking est un ensemble de techniques qui peuvent être mises en place afin de faire grandir assez rapidement un Business (En mélangeant Marketing, Développement et analyse des résultats).C’est le Marketing des Start-up.Hotmail l’a utilisé en 1996, Facebook , Dropbox, Airbnb , King (CandyCrush) également et ils sont loin d’être les seuls ! En fait pour faire simple, la majorité des Start-up qui ont percé ont utilisé des techniques de Growth Hacking. Cool ! Ça je ne sais pas trop encore, je n’ai toujours pas trouvé le guide « Devenir Growth hacker en 1h pour moins de 10€ ». Les 10 commandements du Growth Hacker : Ton nouvel objectif, la croissance.
Exclusive Interviews for The Games Industry - Gaming Insiders o Interviews Q&A: Yakuto Games Founder Jordan Kirk Much like Mediocre, the two-man studio behind Smash Hit and Does Not Commute, Yakuto Games is an indie studio that proves that you don’t need a lot of manpower to build a gorgeous mobile game. The three-person studio recently launched its first title, Table Tennis Touch. Q&A: Klei Entertainment Founder Jamie Cheng Before founding the Vancouver-based games studio Klei Entertainment, Jamie Cheng was an AI programmer on games like Warhammer 40,000K: Dawn of War, and The Outfit. Q&A: Quetzalcoatl Creator 1Button 1Button is a three-man indie studio whose many games (ON/OFF, Mr. Q&A: Lifeline Creator 3 Minute Games 3 Minute Games is a skunkworks-style studio that operates from within Big Fish Games’ Oakland office with the goal of making lots of games very quickly, testing them out in the marketplace, and seeing if it can discover new hits. Q&A: inkle Co-Founder Joseph Humfrey Q&A: Amazon Game Studios’s David Holmes Q&A: Big Huge Games CEO Tim Train
First, Let's Fire All the Managers Management is the least efficient activity in your organization. Think of the countless hours that team leaders, department heads, and vice presidents devote to supervising the work of others. Most managers are hardworking; the problem doesn’t lie with them. The inefficiency stems from a top-heavy management model that is both cumbersome and costly. A hierarchy of managers exacts a hefty tax on any organization. Second, the typical management hierarchy increases the risk of large, calamitous decisions. Third, a multitiered management structure means more approval layers and slower responses. Finally, there’s the cost of tyranny. Hierarchies Versus Markets No wonder economists have long celebrated the ability of markets to coordinate human activity with little or no top-down control. That’s why we need corporations and managers. Wouldn’t it be great if we could achieve high levels of coordination without a supervisory superstructure?
Howard Rheingold Syllabi Social Media Literacies (Based on Net Smart) First taught at Stanford, Winter 2013. Editable Google Doc version (ask me for editing privs) and editable Google Doc high school version (ask me). Social Media Issues I’ve taught this course at Stanford since 2007. Digital Journalism I taught this course at Stanford 2005-2010. Introduction to Mind Amplifiers This is the first course I offered via Rheingold U. Introduction to Cooperation Theory This grew out of the 2005 Stanford seminar and my work with Institute for the Future. Social Media Literacies I was invited to create this proposed course for Stanford’s Winter 2013 quarter; it’s working its way through the academic bureaucracy. Stanford University Faculty Page Minicourses With the html assistance of Joey Mornin, I developed a series of standalone mini-courses that include videos, links to resources, and a feed from my Diigo/Delicious tags for the topic. Network Literacy The Public Sphere in the Age of the Internet Cooperation Theory Dr.